Microsoft Won't Back Down From Japan Console Race
February 1, 2007 3:57 PM
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Moore with his Halo 2 release date - Image courtesy Todd Bishop's Microsoft Blog
Microsoft may be last place in Japan, but it has no intentions of throwing in the towel
Peter Moore of Microsoft’s Entertainment and Devices Division believes in Xbox so much, that he’s tattooed his biceps with Halo 2 and Grand Theft Auto IV for the sake of game announcement events. Speaking with
, Moore touches upon several topics surrounding the console.
A popular thing to poll the execs on is their thoughts about Nintendo Wii. Moore doesn’t buck the trend and has nice things to say: “The innovation that the Wii is, I'm certainly a big fan of. It ties in exactly with what Nintendo needs to do. And it ties directly into their strong intellectual property that is more youth oriented and more family oriented.”
The industry may be envious of the Wii’s popularity with the non-gamer market, but Moore says that he has nothing to envy about Sony’s current offering. “The PS3, I really don't know what I would look at there that we're really missing,” said Moore, while pointing out that he’s very confident in Xbox 360’s software portfolio and Xbox Live service. “The online service, [Sony's] still trying to get it up to speed and there's nothing really there that I can really point to that I wish we had. You know, certainly the price point of the PS3 isn't something that I want to emulate.”
Microsoft is enjoying Xbox solid success most of its territories, and Moore is not anticipating any change in leadership a year from now. “Obviously we have the intent to grow the lead we have. The attach rate is very important as well and making sure people are buying lots of games for their console. The rate of 5.1 here in America is very, very healthy,” he said “I think if we sat here a year from now we'd be able to say, we took advantage of the critical mass we got, there are more games being made than ever for the Xbox 360.”
While the Xbox 360 gaining ground in the western world, the console isn’t putting a dent into the Japanese market. When asked if Microsoft needs to rethink its strategy in the Japanese market, Moore replied, “No, I think we need to compete in Japan [now]. I think there's a tremendous amount of benefits, both direct and indirect, of being a good partner … There are a myriad of different things that provide benefits for us for being a competitor in the Japanese videogame market and that's something we'll continue to do.” Although the installed user base of the Xbox 360 has already been surpassed by the Wii and PS3, Moore says that Microsoft has no intention of conceding defeat. “It's not easy, let me make that clear. It's not easy. But we're not going to back down just because it's not easy.”
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2/2/2007 8:50:29 AM
Why is everybody bashing the PS3 price tag?
i am a 360 owner myself, so i am in no way a fanboy. but what i don't understand is this:
for 600 dollars you'll get a high end HD console with a built in Blue ray disc player. Should a 360 owner want to match this, he/she has to buy a HDDVD Drive add on which costs 199 dollars. So this plus the 400 bucks you pay for a premium 360 totals to around 600 bucks as well... the prices are comparable for both systems...so what are you guys on about?
at the end, you just want to play cool games...and a lot of people are willing to pay money for this...just look at the hard core gamers who spend 2000+ dollars on Alienware pc's
2/2/2007 9:39:38 AM
Because the PS3 "whine boys" think if they can't afford one then certainly no one else can so the PS3 is doomed to fail. Right?
By the way Neilson rankings just came out regarding Blue Ray vs HD DVD sales. Blue Ray is outselling HD DVD by 50%.
You can read the article today on another "Hardware" site.
2/2/2007 4:34:31 PM
Actually if you think about it, the with your scenario you have to start with the $500 PS3, since that's the one with 20GBs like the premium Xbox. So it's $100 less for similar hardware. The benefit of the XBOX is you don't have to buy it if you don't.
For $600 you get extra above the 360 with HD DVD add on 40 more GBs and wireless built in.
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