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Moore with his Halo 2 release date - Image courtesy Todd Bishop's Microsoft Blog
Microsoft may be last place in Japan, but it has no intentions of throwing in the towel

Peter Moore of Microsoft’s Entertainment and Devices Division believes in Xbox so much, that he’s tattooed his biceps with Halo 2 and Grand Theft Auto IV for the sake of game announcement events. Speaking with IGN, Moore touches upon several topics surrounding the console.

A popular thing to poll the execs on is their thoughts about Nintendo Wii. Moore doesn’t buck the trend and has nice things to say: “The innovation that the Wii is, I'm certainly a big fan of. It ties in exactly with what Nintendo needs to do. And it ties directly into their strong intellectual property that is more youth oriented and more family oriented.”

The industry may be envious of the Wii’s popularity with the non-gamer market, but Moore says that he has nothing to envy about Sony’s current offering. “The PS3, I really don't know what I would look at there that we're really missing,” said Moore, while pointing out that he’s very confident in Xbox 360’s software portfolio and Xbox Live service. “The online service, [Sony's] still trying to get it up to speed and there's nothing really there that I can really point to that I wish we had. You know, certainly the price point of the PS3 isn't something that I want to emulate.”

Microsoft is enjoying Xbox solid success most of its territories, and Moore is not anticipating any change in leadership a year from now. “Obviously we have the intent to grow the lead we have. The attach rate is very important as well and making sure people are buying lots of games for their console. The rate of 5.1 here in America is very, very healthy,” he said “I think if we sat here a year from now we'd be able to say, we took advantage of the critical mass we got, there are more games being made than ever for the Xbox 360.”

While the Xbox 360 gaining ground in the western world, the console isn’t putting a dent into the Japanese market. When asked if Microsoft needs to rethink its strategy in the Japanese market, Moore replied, “No, I think we need to compete in Japan [now]. I think there's a tremendous amount of benefits, both direct and indirect, of being a good partner … There are a myriad of different things that provide benefits for us for being a competitor in the Japanese videogame market and that's something we'll continue to do.” Although the installed user base of the Xbox 360 has already been surpassed by the Wii and PS3, Moore says that Microsoft has no intention of conceding defeat. “It's not easy, let me make that clear. It's not easy. But we're not going to back down just because it's not easy.”

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RE: Good ol' Japan
By Lakku on 2/1/2007 5:45:29 PM , Rating: 2
I used to think so, but I prefer Blu-Ray, at least when it comes to comparing the PS3 and HD-DVD add-on. The only downside to the PS3, and something many are mad at Sony for, including me, is that it won't output at 720p for Blu-Ray. This is stupid, considering it WOULD output at 720p with firmware 1.0. Aside from that, the PS3 offers something MS cannot, and that is lossless audio. I would imagine USB has enough bandwidth for it, but the main unit does not. You need something above optical out, which would be HDMI. At any rate, if you have the system, lossless audio sounds MUCH better then AC-3, and quite a bit better then DTS. There are also PS3 games that support it as well, one of which is Resistence. Some may not care, and I didn't either until I found out the PS3 could do this and tried it out. With that said, I still prefer my 360 as a whole, and use it for many an activity outside of gaming/movies.

RE: Good ol' Japan
By sxr7171 on 2/1/2007 11:19:22 PM , Rating: 1
XBox 360 HD-DVD add-on is a waste of time until an HDMI enabled 360 gets released. I'd rather get the Toshiba standalone or get the 360 HD-DVD drive for use on my PC.

As for PS3 720p output, that is another boneheaded move by Sony. They say that a future update will reveal a powerful scaler for the PS3 that outputs 720p. I wonder if and when. I will not hesitate to off-load my PS3 for a similarly priced stand alone Blu-Ray player as soon as they get with the program and offer HDMI 1.3 and support lossless audio or PCM, and basically the full Blu-Ray feature set.

RE: Good ol' Japan
By Tanglesoft on 2/2/2007 11:54:39 AM , Rating: 2
Can someone explain why the big fuss over HDMI. I have an XBOX HD-DVD plug into a 1080p screen using component video. The sound is wired into my amp using a fibre optical cable so I get a digital 5.1 signal. How would I benefit from the sound and video being combined in HDMI going to the screen ?

"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation

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