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Moore with his Halo 2 release date - Image courtesy Todd Bishop's Microsoft Blog
Microsoft may be last place in Japan, but it has no intentions of throwing in the towel

Peter Moore of Microsoft’s Entertainment and Devices Division believes in Xbox so much, that he’s tattooed his biceps with Halo 2 and Grand Theft Auto IV for the sake of game announcement events. Speaking with IGN, Moore touches upon several topics surrounding the console.

A popular thing to poll the execs on is their thoughts about Nintendo Wii. Moore doesn’t buck the trend and has nice things to say: “The innovation that the Wii is, I'm certainly a big fan of. It ties in exactly with what Nintendo needs to do. And it ties directly into their strong intellectual property that is more youth oriented and more family oriented.”

The industry may be envious of the Wii’s popularity with the non-gamer market, but Moore says that he has nothing to envy about Sony’s current offering. “The PS3, I really don't know what I would look at there that we're really missing,” said Moore, while pointing out that he’s very confident in Xbox 360’s software portfolio and Xbox Live service. “The online service, [Sony's] still trying to get it up to speed and there's nothing really there that I can really point to that I wish we had. You know, certainly the price point of the PS3 isn't something that I want to emulate.”

Microsoft is enjoying Xbox solid success most of its territories, and Moore is not anticipating any change in leadership a year from now. “Obviously we have the intent to grow the lead we have. The attach rate is very important as well and making sure people are buying lots of games for their console. The rate of 5.1 here in America is very, very healthy,” he said “I think if we sat here a year from now we'd be able to say, we took advantage of the critical mass we got, there are more games being made than ever for the Xbox 360.”

While the Xbox 360 gaining ground in the western world, the console isn’t putting a dent into the Japanese market. When asked if Microsoft needs to rethink its strategy in the Japanese market, Moore replied, “No, I think we need to compete in Japan [now]. I think there's a tremendous amount of benefits, both direct and indirect, of being a good partner … There are a myriad of different things that provide benefits for us for being a competitor in the Japanese videogame market and that's something we'll continue to do.” Although the installed user base of the Xbox 360 has already been surpassed by the Wii and PS3, Moore says that Microsoft has no intention of conceding defeat. “It's not easy, let me make that clear. It's not easy. But we're not going to back down just because it's not easy.”

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Who needs Japan?
By VIAN on 2/1/2007 4:51:02 PM , Rating: 4
Japanese Developers are being A-holes for not developing for the 360.

It won't matter anyway. The 360 doesn't need Japan, so long as they have Europe and the Americas.

Off Topic:
Moore is a psycho for getting those tattoos.

RE: Who needs Japan?
By FITCamaro on 2/1/2007 5:27:13 PM , Rating: 2
Yeah pretty much its come down to national loyalty rather than the console isn't good enough. The Japanese are insanely national and rarely ever adopt outsiders products.

Even so, I think if the 360 keeps its lead over the PS3 and the PS3 continues to sell poorly, that those developers are going to put their wallets before their country. There's already rumors of MGS4 coming to the 360. I think its just a matter of time before a Microsoft console gets a Final Fantasy game. To me Final Fantasy is pretty much the only thing really tying people to the Playstation brand anymore. If SE were to announce it was going solely to the 360 and future MS consoles, I think Sony would have a heart attack.

RE: Who needs Japan?
By robber98 on 2/1/2007 7:33:01 PM , Rating: 2
Yeah pretty much its come down to national loyalty rather than the console isn't good enough. The Japanese are insanely national and rarely ever adopt outsiders products.

Do you have any prove? I assume you are American (sorry if you aren't) and from your point of view, Xbox is awesome. But why would you expect Japanese think the same thing? It's easy to blame them with so-called "national loyalty" but have you consider other possibility? How about marketing? Availability of game that Japanese like?

RE: Who needs Japan?
By dagamer34 on 2/1/2007 8:07:17 PM , Rating: 2
The Xbox 360 has only 1 traditional Japanese-style RPG, Blue Dragon, while the PS3 has several announced.

Moore is being a little foolish thinking that they are going to capture the Japanese market by trying to sell them American-style games. Americans (and Europeans equally as well) greatly enjoy Japanese developed games, but that love does not flow the same in the other direction, and I would have thought they would have learned from their mistake from a greater degree by now.

In any case, if Microsoft "wins" the US as choice of HD console over the PS3, you can bet that some Japanese developers will retarget their efforts. As much as they like developing for Sony, money in the American market has a 100x stronger pull.

RE: Who needs Japan?
By radams on 2/2/2007 3:01:37 PM , Rating: 2
And Lost Odyssey, Cry On, Trusty Bell, Far East of Eden Ziria, and already released titles like Enchanted Arms.

"Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine." -- Bill Gates

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