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Moore with his Halo 2 release date - Image courtesy Todd Bishop's Microsoft Blog
Microsoft may be last place in Japan, but it has no intentions of throwing in the towel

Peter Moore of Microsoft’s Entertainment and Devices Division believes in Xbox so much, that he’s tattooed his biceps with Halo 2 and Grand Theft Auto IV for the sake of game announcement events. Speaking with IGN, Moore touches upon several topics surrounding the console.

A popular thing to poll the execs on is their thoughts about Nintendo Wii. Moore doesn’t buck the trend and has nice things to say: “The innovation that the Wii is, I'm certainly a big fan of. It ties in exactly with what Nintendo needs to do. And it ties directly into their strong intellectual property that is more youth oriented and more family oriented.”

The industry may be envious of the Wii’s popularity with the non-gamer market, but Moore says that he has nothing to envy about Sony’s current offering. “The PS3, I really don't know what I would look at there that we're really missing,” said Moore, while pointing out that he’s very confident in Xbox 360’s software portfolio and Xbox Live service. “The online service, [Sony's] still trying to get it up to speed and there's nothing really there that I can really point to that I wish we had. You know, certainly the price point of the PS3 isn't something that I want to emulate.”

Microsoft is enjoying Xbox solid success most of its territories, and Moore is not anticipating any change in leadership a year from now. “Obviously we have the intent to grow the lead we have. The attach rate is very important as well and making sure people are buying lots of games for their console. The rate of 5.1 here in America is very, very healthy,” he said “I think if we sat here a year from now we'd be able to say, we took advantage of the critical mass we got, there are more games being made than ever for the Xbox 360.”

While the Xbox 360 gaining ground in the western world, the console isn’t putting a dent into the Japanese market. When asked if Microsoft needs to rethink its strategy in the Japanese market, Moore replied, “No, I think we need to compete in Japan [now]. I think there's a tremendous amount of benefits, both direct and indirect, of being a good partner … There are a myriad of different things that provide benefits for us for being a competitor in the Japanese videogame market and that's something we'll continue to do.” Although the installed user base of the Xbox 360 has already been surpassed by the Wii and PS3, Moore says that Microsoft has no intention of conceding defeat. “It's not easy, let me make that clear. It's not easy. But we're not going to back down just because it's not easy.”

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By scrapsma54 on 2/1/2007 4:20:07 PM , Rating: -1
America has a larger population than Japan, and so what, I think the adult gaming industry has little or none to offer on the wii. Ps3, pshah, no one has one since its not worth what the company takes it for. So why is microsoft getting upset?

RE: what?
By keiclone on 2/1/2007 4:38:01 PM , Rating: 2
LOL the adult gaming industry. I'd say if you really wanted pron for you consoles the wii would probably provide the most "hands-on" experience next to the DS.

Yes I know what you meant by adult gaming industry, and I think it's a very misleading term, since quality games generally don't view them as exclusive to the youth market

RE: what?
By Oregonian2 on 2/1/2007 4:40:56 PM , Rating: 2
What makes you think Microsoft is upset? The article says nothing that I can see to indicate they are. In fact, most of the article suggests they're having a great time competing with the others and what they do.

RE: what?
By DEredita on 2/1/2007 4:46:42 PM , Rating: 2
I guess the Japanese don't mind spending $600+ for a game console. I would much rather get struck down by lightning than drop that much money down on a game console.

RE: what?
By borowki on 2/1/2007 5:39:02 PM , Rating: 2
The top end PS3 is priced at Y59980 in Japan--about 500 USD. The 20g version is Y49980--415 USD or so. Still it's not selling all that well.

If Microsoft knocks off another Y10000, the Xbox 360 will sell like hotcakes.

RE: what?
By deeznuts on 2/1/07, Rating: -1
RE: what?
By semo on 2/1/2007 7:23:18 PM , Rating: 2
if that's true, i'm surprised.

did a final fantasy game come out recently or the ps3 or what?

RE: what?
By on 2/1/2007 7:30:31 PM , Rating: 2
The merchants are slashing the prices to get languishing PS3 inventory off their shelves, apparently at quite a loss in some cases.

I'm guessing this sudden increase in sales is just a temporary bump.

RE: what?
By ViperROhb34 on 2/1/2007 8:10:54 PM , Rating: 5
Its not true.. this is a fanboy with no data to back up his claim.

ALl data says the Wii is far outselling the PS3 in Japan ( and the rest of the world ) in fact here is a few new links.. the 1st one shows the PS3 sales are slowing - even in Japan !

RE: what?
By ViperROhb34 on 2/1/2007 8:11:59 PM , Rating: 2

ALL data says the Wii is far outselling the PS3 in Japan ( and the rest of the world ) in fact here is a few new links.. the 1st one shows the PS3 sales are slowing - even in Japan !

RE: what?
By MilitaryTech on 2/1/2007 7:49:04 PM , Rating: 2
No, it won't. Without a major partnership with a Japanese game company, Microsoft gets to be last place in Japan-again. XBOX 360 is already cheaper than the Sony PS/3, but the PS/3 outsells it ANYWAY. If you want to make inroads you team up with a major company over there.

Until Microsoft understands that "my way or the highway" doesn't work over there, this will happen over and over again. The original XBOX was a complete disaster, sales-wise, in Japan...

RE: what?
By borowki on 2/1/2007 9:24:42 PM , Rating: 2
Capcom has released a couple successful games on the 360 and so has Temco. Then there's Blue Dragon. Microsoft does have decent support from Japanese studios.

Pricing does have a big impact in Japan. Release of the Core system has revived sales from comatose to merely poor.

RE: what?
By MilitaryTech on 2/4/2007 12:45:02 PM , Rating: 2
If the XBOX 360 was MADE by Microsoft+ someone like Namco, the Japanese consumers would buy far more of them.

Basic rule of business in Japan-if you want to be successful, you partner up with a major company. Simply having a handful of third party Japanese publishers isn't enough.

The XBOX 360's fate in Japan is already decided-3rd place for the life of the console.

RE: what?
By Lakku on 2/1/2007 5:39:23 PM , Rating: 2
Well, they aren't dropping 600 on a console as evident by the PS3 sales in Japan, at least recently. However, people in North America don't mind, as the PS3 is selling more here then in Japan. A lot of people buy them as BD players and it's not a bad deal if you do that. However, it's not catching on because I can't rent BD movies easily, and you can't seem to do so in Japan either. That hurts people caring about BD at the moment. Also, the PS3 has very little in the way of good games, outside of Resistence. I imagine when VF5 comes out, and other popular titles start to roll out that people may care about. But anyway, 600 is a lot of money but some people may find use out of it.

RE: what?
By ViperROhb34 on 2/1/2007 8:06:08 PM , Rating: 2
You're talking about the PS3 being Xbox 360's threat in Japan..

When in fact the Wii is far out selling the PS3 in Japan and quite obviously the rest of the world.

PS3 best sales are happening in Japan, but thats not enough for them ether

RE: what?
By maxzilla on 2/2/2007 8:50:29 AM , Rating: 1
Why is everybody bashing the PS3 price tag?
i am a 360 owner myself, so i am in no way a fanboy. but what i don't understand is this:
for 600 dollars you'll get a high end HD console with a built in Blue ray disc player. Should a 360 owner want to match this, he/she has to buy a HDDVD Drive add on which costs 199 dollars. So this plus the 400 bucks you pay for a premium 360 totals to around 600 bucks as well... the prices are comparable for both what are you guys on about?
at the end, you just want to play cool games...and a lot of people are willing to pay money for this...just look at the hard core gamers who spend 2000+ dollars on Alienware pc's

RE: what?
By Chaser on 2/2/2007 9:39:38 AM , Rating: 1
Because the PS3 "whine boys" think if they can't afford one then certainly no one else can so the PS3 is doomed to fail. Right?

By the way Neilson rankings just came out regarding Blue Ray vs HD DVD sales. Blue Ray is outselling HD DVD by 50%.

You can read the article today on another "Hardware" site.

RE: what?
By deeznuts on 2/2/2007 4:34:31 PM , Rating: 2
Actually if you think about it, the with your scenario you have to start with the $500 PS3, since that's the one with 20GBs like the premium Xbox. So it's $100 less for similar hardware. The benefit of the XBOX is you don't have to buy it if you don't.

For $600 you get extra above the 360 with HD DVD add on 40 more GBs and wireless built in.

RE: what?
By animedude on 2/2/2007 1:50:08 AM , Rating: 2
Did you mean adult gaming industry as in pr0n gaming industry? The Wii controller would provide better experience for that. :D

RE: what?
By ArtanisDTS on 2/2/2007 9:10:04 AM , Rating: 2
Too bad Sony ditched their boomerang style controls for the PS3. With some dualshock capababilities they seemed quite suited for the adult female market xD

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