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North and South American optical disc drive business unaffected by parent company corporate reorganization plans

Plextor LLC today announced it would not exit the optical drive market despite earlier confusion with a press release issued by its parent company, Shinano Kenshi. While Shinano Kenshi announced a new corporate reorganization plan, Plextor optical drives will continually be available in North and South American markets.

Toru Nakazawa, president of Plextor LLC’s USA operations stated, “This announcement by Shinano Kenshi will have no material affect on the operations of Plextor LLC, as we already completed a corporate reorganization in North and South America last year. Our business will continue as usual.”

Nakazawa also went on to clear up the confusion with the press release issued yesterday by Shinano Kenshi. According to Nakazawa, “It is unfortunate that an incorrect translation of a Japanese article, which contained some errors, has led to the rumor that Plextor is somehow quitting the optical disc drive business. This is completely false. In fact, Plextor plans to continue to lead the market with innovative, exciting products that solve real world problems for our consumer and business customers. We deeply appreciate the loyalty of our customers and valued business partners. And we look forward to many years of future success.”

Plextor recently released products such as its 10x DVD+R DL burner and its PlexEraser PX-OE100E.

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RE: let me clear things up a bit
By stmok on 1/24/2007 3:49:31 AM , Rating: 2
My Plextor SCSI CD-ROM and CD-burner drives lasted me 7 yrs before they stopped reading media. (I think the lenses are dirty).

After a while, I felt it was not economical for me to continue with the Plextor brand in the long run.

Reason being, you spend a certain price for a Plextor product, and it lasts you for a while. But if you get a cheaper solution (say a Pioneer DVD burner OEM), even if it breaks down after a period and you replace it, it will cost you far less compared to a Plextor.

Plextor also has those interesting utilities, but they're only for Windows. Completely useless for a Linux user.

I'm not saying the brand is crap or the hardware sucks, I'm just saying the price is not favourable given how the competition can do the same job for a fraction of the cost to the consumer.

"Young lady, in this house we obey the laws of thermodynamics!" -- Homer Simpson
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