Apple was laughing
all the way to the bank during Q4 2006 when it enjoyed brisk holiday sales.
The company saw its profits jump 78 percent from Q4 2005 and saw its iPod shipments
grow 50 percent to 21 million. iPod sales alone accounted for $3.43
billion of Apple's $6.42 billion revenue for the quarter.
Apple may have an even better Q3 and Q4 once its iPhone is released in
June of this year. According to iSuppli Corp., Apple will maintain nearly a
50 percent gross margin with the iPhone according to Bill of Materials (BoM)
The 4GB iPhone, which will retail for $499 with a 2-year
contract, has estimated hardware and manufacturing costs of $245.83. The $599
8GB iPhone (with 2-year contract) has estimated manufacturing and hardware
costs of $280.83. This results in gross margins of $49.3% and 46.9%
"With a 50 percent gross margin, Apple is setting
itself up for aggressive price declines going forward," said Jagdish
Rebello of iSuppli.
iSuppli notes that these figures are preliminary and that it
may revise the estimates once a physical teardown of the actual devices are
performed. The company does note, however, that gross margins in excess of 45% have
been documented in the past for other Apple products including the iMac and
quote: If the PS3 had an Apple logo on it, came in the Apple white, could play MP3's like an iPod, and could fit in your pocket then I am sure people would pick it up like they do their precious Apple products. Oh, and it needs to have a touch screen too so that you can do that nifty stretch thingy.