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PRADA Phone by LG
LG's PRADA to be the "world’s first completely touch screen mobile phone"

Weeks before Apple wowed the world with its touch screen iPhone; LG was already showing off its KE850 PRADA. The PRADA, like the iPhone, eschews traditional hard keys for a touch screen display which gives the device a more minimalistic look.

"We at LG are exceptionally proud of the PRADA Phone by LG," said Dr. Scott Ahn, President & CEO of LG Electronics Mobile Communications Company. "The two companies have worked together seamlessly towards a truly shared vision, to develop one of the most beautifully stylish handsets the market has ever seen."

The PRADA is actually smaller than Apple's iPhone, measuring 98.8mm × 54mm × 12mm while the iPhone comes in at 115mm x 61mm x 11.6mm. The difference in dimensions stem mostly from the iPhone's inclusion of a 3.5" 320x480 resolution display, while the PRADA uses a 3" 200x400 display.

The PRADA supports tri-band EDGE (900/1800/1900), features a 2MP camera with LED flash, a microSD slot for memory expansion, 800mAh battery, Bluetooth 2.0 and USB Mass Storage Support. Sadly, WiFi isn't a part of the package.

When it comes to software, the PRADA's user interface is based on Macromedia Flash. The PRADA has a built-in music player (MP3, ACC, ACC+, WMA, RA) and video player (MPEG4, H.263, H.264). Also included is a document viewer (ppt, doc, xls, pdf, txt).

The PRADA will launch in Europe at the end of February while Taiwan and Singapore will receive the phone in late March. Korean customers will have to wait until Q2 to get their hands on the PRADA.

Pricing in the European market will start at 600 Euros or $776 USD if you do a straight conversion. Apple has priced its iPhone at $499 for a 4GB model and $599 for a 8GB model -- both requiring two year contracts with Cingular Wireless.



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it's still an LG POS
By AppaYipYip on 1/18/2007 3:56:59 PM , Rating: 1
Apple is superior for the simple reason that they not only control hardware design, but they develop the SOFTWARE. The hardware is not what is going to complete the human/machine interface, it's the software.

Apple > all




RE: it's still an LG POS
By msva124 on 1/18/2007 6:29:08 PM , Rating: 2
Apple actually designed the Core processors. If it wasn't for them, AMD would still be on top in the performance wars.


RE: it's still an LG POS
By msva124 on 1/18/2007 6:32:07 PM , Rating: 2
There are many UI designers at Apple, BTW. Some are good, others are not so good.


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