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PRADA Phone by LG
LG's PRADA to be the "world’s first completely touch screen mobile phone"

Weeks before Apple wowed the world with its touch screen iPhone; LG was already showing off its KE850 PRADA. The PRADA, like the iPhone, eschews traditional hard keys for a touch screen display which gives the device a more minimalistic look.

"We at LG are exceptionally proud of the PRADA Phone by LG," said Dr. Scott Ahn, President & CEO of LG Electronics Mobile Communications Company. "The two companies have worked together seamlessly towards a truly shared vision, to develop one of the most beautifully stylish handsets the market has ever seen."

The PRADA is actually smaller than Apple's iPhone, measuring 98.8mm × 54mm × 12mm while the iPhone comes in at 115mm x 61mm x 11.6mm. The difference in dimensions stem mostly from the iPhone's inclusion of a 3.5" 320x480 resolution display, while the PRADA uses a 3" 200x400 display.

The PRADA supports tri-band EDGE (900/1800/1900), features a 2MP camera with LED flash, a microSD slot for memory expansion, 800mAh battery, Bluetooth 2.0 and USB Mass Storage Support. Sadly, WiFi isn't a part of the package.

When it comes to software, the PRADA's user interface is based on Macromedia Flash. The PRADA has a built-in music player (MP3, ACC, ACC+, WMA, RA) and video player (MPEG4, H.263, H.264). Also included is a document viewer (ppt, doc, xls, pdf, txt).

The PRADA will launch in Europe at the end of February while Taiwan and Singapore will receive the phone in late March. Korean customers will have to wait until Q2 to get their hands on the PRADA.

Pricing in the European market will start at 600 Euros or $776 USD if you do a straight conversion. Apple has priced its iPhone at $499 for a 4GB model and $599 for a 8GB model -- both requiring two year contracts with Cingular Wireless.



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RE: nice price (sarcasm)
By neocurvature on 1/18/2007 3:08:02 PM , Rating: 2
No. I'm saying the target customers of this phone will buy it for its sex appeal, just like people buy prada bag for its sex appeal. Fashion is all about sex. What's so surprising about that?


RE: nice price (sarcasm)
By FITCamaro on 1/18/2007 3:18:13 PM , Rating: 2
Don't know about you but the first things I look at on a woman are far from her purse. Well. Two are close.

A Prada purse doesn't make a fat chick sexy.


RE: nice price (sarcasm)
By neocurvature on 1/18/2007 3:30:20 PM , Rating: 2
You're still missing the point. It has nothing to do with you. It's all about how a product makes the customer feel about herself.

Case in point, many (if not most) women are crazy about shoes and handbags. They think nothing about spending $500 on a pair of Jimmy Choo and $2000 on a LV bag. Yet how many men really pay attention to what shoes a woman is wearing? Very few. Then why women spend all those money on shoes and handbags? Because the shoes make them feel good and sexy about themselves. They spend their money to make themselves feel good. They don't spend it to hope to attract your attention. Got it?


RE: nice price (sarcasm)
By KashGarinn on 1/19/2007 2:39:43 AM , Rating: 2
Reading it, black on white.. that just confirms that all women are bloody stupid.

Want to feel sexy? Have sex! why should you buying overpriced items affect how you feel about yourself? It's completely ridiculous.

Women of the world, you've been told.


RE: nice price (sarcasm)
By jmunjr on 1/19/2007 2:53:00 AM , Rating: 2
They aren't stupid, they are insecure. Well ok they are stupid enough to get duped by society, if that makes one stupid.


RE: nice price (sarcasm)
By hubajube on 1/19/2007 4:09:30 PM , Rating: 2
quote:
Want to feel sexy? Have sex!
Your typical man RARELY sexually satisfies your typical woman. So women get that feeling from other areas.


"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA

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