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PRADA Phone by LG
LG's PRADA to be the "world’s first completely touch screen mobile phone"

Weeks before Apple wowed the world with its touch screen iPhone; LG was already showing off its KE850 PRADA. The PRADA, like the iPhone, eschews traditional hard keys for a touch screen display which gives the device a more minimalistic look.

"We at LG are exceptionally proud of the PRADA Phone by LG," said Dr. Scott Ahn, President & CEO of LG Electronics Mobile Communications Company. "The two companies have worked together seamlessly towards a truly shared vision, to develop one of the most beautifully stylish handsets the market has ever seen."

The PRADA is actually smaller than Apple's iPhone, measuring 98.8mm × 54mm × 12mm while the iPhone comes in at 115mm x 61mm x 11.6mm. The difference in dimensions stem mostly from the iPhone's inclusion of a 3.5" 320x480 resolution display, while the PRADA uses a 3" 200x400 display.

The PRADA supports tri-band EDGE (900/1800/1900), features a 2MP camera with LED flash, a microSD slot for memory expansion, 800mAh battery, Bluetooth 2.0 and USB Mass Storage Support. Sadly, WiFi isn't a part of the package.

When it comes to software, the PRADA's user interface is based on Macromedia Flash. The PRADA has a built-in music player (MP3, ACC, ACC+, WMA, RA) and video player (MPEG4, H.263, H.264). Also included is a document viewer (ppt, doc, xls, pdf, txt).

The PRADA will launch in Europe at the end of February while Taiwan and Singapore will receive the phone in late March. Korean customers will have to wait until Q2 to get their hands on the PRADA.

Pricing in the European market will start at 600 Euros or $776 USD if you do a straight conversion. Apple has priced its iPhone at $499 for a 4GB model and $599 for a 8GB model -- both requiring two year contracts with Cingular Wireless.

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RE: Correct me if I'm wrong here but....
By zombiexl on 1/18/2007 11:57:21 AM , Rating: 2
Maybe because LG has actually made some good phones, where this is new to Apple.

Plus i'm sure this is the MSRP without a contract. The iPhone (if that name holds up) is a high price despite its suppliment from the Cingular (now the new AT&T, in my area it used to be AT&T so i dont see whats so new about it).

By Araemo on 1/18/2007 1:11:32 PM , Rating: 2
What's new is that it's SBC, not AT&T. ;)

RE: Correct me if I'm wrong here but....
By ninjit on 1/18/2007 1:21:06 PM , Rating: 2
Cingular's name hasn't changed (yet)

It's the landline stuff that's been (re)integrated.

SBC bought up AT&T and decided to keep AT&Ts name.

Cingular bought out AT&T Wireless over 2 years ago, and now operate under the Cingular brand name only - SBC owns Cingular.

I have read about them going back to the AT&T name for all products sometime soon, but no announcements yet.

By masher2 on 1/18/2007 9:53:52 PM , Rating: 2
> " have read about them going back to the AT&T name for all products sometime soon, but no announcements yet. "

The announcement was made some time ago. The marketing campaign for rebranding Cingular starts next week.

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