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PRADA Phone by LG
LG's PRADA to be the "world’s first completely touch screen mobile phone"

Weeks before Apple wowed the world with its touch screen iPhone; LG was already showing off its KE850 PRADA. The PRADA, like the iPhone, eschews traditional hard keys for a touch screen display which gives the device a more minimalistic look.

"We at LG are exceptionally proud of the PRADA Phone by LG," said Dr. Scott Ahn, President & CEO of LG Electronics Mobile Communications Company. "The two companies have worked together seamlessly towards a truly shared vision, to develop one of the most beautifully stylish handsets the market has ever seen."

The PRADA is actually smaller than Apple's iPhone, measuring 98.8mm × 54mm × 12mm while the iPhone comes in at 115mm x 61mm x 11.6mm. The difference in dimensions stem mostly from the iPhone's inclusion of a 3.5" 320x480 resolution display, while the PRADA uses a 3" 200x400 display.

The PRADA supports tri-band EDGE (900/1800/1900), features a 2MP camera with LED flash, a microSD slot for memory expansion, 800mAh battery, Bluetooth 2.0 and USB Mass Storage Support. Sadly, WiFi isn't a part of the package.

When it comes to software, the PRADA's user interface is based on Macromedia Flash. The PRADA has a built-in music player (MP3, ACC, ACC+, WMA, RA) and video player (MPEG4, H.263, H.264). Also included is a document viewer (ppt, doc, xls, pdf, txt).

The PRADA will launch in Europe at the end of February while Taiwan and Singapore will receive the phone in late March. Korean customers will have to wait until Q2 to get their hands on the PRADA.

Pricing in the European market will start at 600 Euros or $776 USD if you do a straight conversion. Apple has priced its iPhone at $499 for a 4GB model and $599 for a 8GB model -- both requiring two year contracts with Cingular Wireless.



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RE: nice price (sarcasm)
By RussianSensation on 1/18/2007 11:25:54 AM , Rating: 2
I think the point here is you have 2 technology items who are trying to be at the top of their food chain.

In 1 case it is a console that is leading on the forefront of HD movies and will provide gaming for at least 5 years.

In the 2nd case it is a phone which is going to be obsolete by something better in 1 year at most, or will drop in value at least 2x as it becomes mainstream and less cool (i.e. see Razr).

You are right that it's unfair to compare accessories in different industries, but it's fair to compare what their lasting appeal or impact will be on that industry. For $600 PS3 is actually not bad of a value. A $600 phone is like an 8800GTX which drops 2x in price and is outdated in 1 year.

Of course a phone shapes the image of the person using it in today's society. Which means for some people $600 is a bargain to stay 'fashionable', while PS3 is simply a device and nothing else.


RE: nice price (sarcasm)
By slacker57 on 1/18/2007 3:54:15 PM , Rating: 2
Reading the "apples to oranges comparison" in every iphone thread is getting a little tiresome. Here's my take on it:

The cliche really doesn't apply because we're not comparing the functionality. If someone were doing a review/comparison of both products and claimed "PS3 is the clear winner because the iPhone won't let you play a blu-ray disk," then you could rail on the reviewer for making apples to oranges comparsions. However, we're comparing the price/desirability of both items, and don't you know, the price for both happen to be pretty comparable. I'd say that a $600 apple and a $600 orange are pretty comparable. I don't want to pay $600 for either one, but since I like oranges (a blu-ray player, HD gaming) better than I like apples (a phone with a touch screen and an mp3 player that a vast majority of the target market already has), I can make a comparison and determine that the $600 orange is a better value.


RE: nice price (sarcasm)
By qualme on 2/8/2007 1:33:50 PM , Rating: 2
very nice analogy


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