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PRADA Phone by LG
LG's PRADA to be the "world’s first completely touch screen mobile phone"

Weeks before Apple wowed the world with its touch screen iPhone; LG was already showing off its KE850 PRADA. The PRADA, like the iPhone, eschews traditional hard keys for a touch screen display which gives the device a more minimalistic look.

"We at LG are exceptionally proud of the PRADA Phone by LG," said Dr. Scott Ahn, President & CEO of LG Electronics Mobile Communications Company. "The two companies have worked together seamlessly towards a truly shared vision, to develop one of the most beautifully stylish handsets the market has ever seen."

The PRADA is actually smaller than Apple's iPhone, measuring 98.8mm × 54mm × 12mm while the iPhone comes in at 115mm x 61mm x 11.6mm. The difference in dimensions stem mostly from the iPhone's inclusion of a 3.5" 320x480 resolution display, while the PRADA uses a 3" 200x400 display.

The PRADA supports tri-band EDGE (900/1800/1900), features a 2MP camera with LED flash, a microSD slot for memory expansion, 800mAh battery, Bluetooth 2.0 and USB Mass Storage Support. Sadly, WiFi isn't a part of the package.

When it comes to software, the PRADA's user interface is based on Macromedia Flash. The PRADA has a built-in music player (MP3, ACC, ACC+, WMA, RA) and video player (MPEG4, H.263, H.264). Also included is a document viewer (ppt, doc, xls, pdf, txt).

The PRADA will launch in Europe at the end of February while Taiwan and Singapore will receive the phone in late March. Korean customers will have to wait until Q2 to get their hands on the PRADA.

Pricing in the European market will start at 600 Euros or $776 USD if you do a straight conversion. Apple has priced its iPhone at $499 for a 4GB model and $599 for a 8GB model -- both requiring two year contracts with Cingular Wireless.

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RE: nice price (sarcasm)
By 05SilverGT on 1/18/2007 10:23:30 AM , Rating: 2
I'll be the first one to say $600 is crazy for a phone. It's too easy to damage or scratch. The only thing thing I want that is that much in my pocket is cold hard cash. It does make the PS3 look like a bargin though.

RE: nice price (sarcasm)
By Griswold on 1/18/2007 10:32:48 AM , Rating: 1
Right, since when do we compare the prices of a living room game console to the price of a PIM/Phone/music&video player that is mobile? They serve completely different purposes.

I'm not saying this is cheap or a good price, but lets not compare apple (no pun) to oranges. Gadgets like this have always been pricey without a contract (the article does not mention if that price includes a exclusive contract like the iphone does, which makes the iphone too expensive in my book).

RE: nice price (sarcasm)
By Ckilla on 1/18/2007 11:03:35 AM , Rating: 2
i didn't think i was comparing apples to oranges.... the ps3 is supposed to be a one stop shop and so is this phone, they are both electronic gadgets that no one "needs". i think they have alot in common

RE: nice price (sarcasm)
By Operandi on 1/18/2007 11:12:07 AM , Rating: 1
One is a phone, the other is game console..... they have almost nothing in common.

Comparing the two is like comparing an apple to a head of cabbage let alone an orange.

RE: nice price (sarcasm)
By Ckilla on 1/18/2007 11:14:51 AM , Rating: 2
well i guess we will just have to agree to disagree because, I disagree with you... lol

RE: nice price (sarcasm)
By RussianSensation on 1/18/2007 11:25:54 AM , Rating: 2
I think the point here is you have 2 technology items who are trying to be at the top of their food chain.

In 1 case it is a console that is leading on the forefront of HD movies and will provide gaming for at least 5 years.

In the 2nd case it is a phone which is going to be obsolete by something better in 1 year at most, or will drop in value at least 2x as it becomes mainstream and less cool (i.e. see Razr).

You are right that it's unfair to compare accessories in different industries, but it's fair to compare what their lasting appeal or impact will be on that industry. For $600 PS3 is actually not bad of a value. A $600 phone is like an 8800GTX which drops 2x in price and is outdated in 1 year.

Of course a phone shapes the image of the person using it in today's society. Which means for some people $600 is a bargain to stay 'fashionable', while PS3 is simply a device and nothing else.

RE: nice price (sarcasm)
By slacker57 on 1/18/2007 3:54:15 PM , Rating: 2
Reading the "apples to oranges comparison" in every iphone thread is getting a little tiresome. Here's my take on it:

The cliche really doesn't apply because we're not comparing the functionality. If someone were doing a review/comparison of both products and claimed "PS3 is the clear winner because the iPhone won't let you play a blu-ray disk," then you could rail on the reviewer for making apples to oranges comparsions. However, we're comparing the price/desirability of both items, and don't you know, the price for both happen to be pretty comparable. I'd say that a $600 apple and a $600 orange are pretty comparable. I don't want to pay $600 for either one, but since I like oranges (a blu-ray player, HD gaming) better than I like apples (a phone with a touch screen and an mp3 player that a vast majority of the target market already has), I can make a comparison and determine that the $600 orange is a better value.

RE: nice price (sarcasm)
By qualme on 2/8/2007 1:33:50 PM , Rating: 2
very nice analogy

RE: nice price (sarcasm)
By neocurvature on 1/18/2007 11:55:27 AM , Rating: 3
By calling this phone an electronic gadget, you're completely missing the point. This is a fashion item, first, second and third. Its value is not based on what kind of features it has or whether it has a wide screen. Rather, its value is based on whether it looks good and have sex appeal.

To say that this phone it's too expensive because there are other phones available for $200 is like saying an LV bag is expensive at $2000 when you can get a Gap bag for $25. While that statement is technically true, it also completely misses the point. Plenty of people buy that LV bag, and I'm guessing plenty of people will buy this Prada phone.

RE: nice price (sarcasm)
By Ckilla on 1/18/2007 2:33:30 PM , Rating: 2
lmfao wow i guess i did miss the boat.... i woulda never thought a phone had sex apeal? wow so your saying that if i drop 600$ on a phone i stand a better chance of getting laid?

RE: nice price (sarcasm)
By neocurvature on 1/18/2007 3:08:02 PM , Rating: 2
No. I'm saying the target customers of this phone will buy it for its sex appeal, just like people buy prada bag for its sex appeal. Fashion is all about sex. What's so surprising about that?

RE: nice price (sarcasm)
By FITCamaro on 1/18/2007 3:18:13 PM , Rating: 2
Don't know about you but the first things I look at on a woman are far from her purse. Well. Two are close.

A Prada purse doesn't make a fat chick sexy.

RE: nice price (sarcasm)
By neocurvature on 1/18/2007 3:30:20 PM , Rating: 2
You're still missing the point. It has nothing to do with you. It's all about how a product makes the customer feel about herself.

Case in point, many (if not most) women are crazy about shoes and handbags. They think nothing about spending $500 on a pair of Jimmy Choo and $2000 on a LV bag. Yet how many men really pay attention to what shoes a woman is wearing? Very few. Then why women spend all those money on shoes and handbags? Because the shoes make them feel good and sexy about themselves. They spend their money to make themselves feel good. They don't spend it to hope to attract your attention. Got it?

RE: nice price (sarcasm)
By KashGarinn on 1/19/2007 2:39:43 AM , Rating: 2
Reading it, black on white.. that just confirms that all women are bloody stupid.

Want to feel sexy? Have sex! why should you buying overpriced items affect how you feel about yourself? It's completely ridiculous.

Women of the world, you've been told.

RE: nice price (sarcasm)
By jmunjr on 1/19/2007 2:53:00 AM , Rating: 2
They aren't stupid, they are insecure. Well ok they are stupid enough to get duped by society, if that makes one stupid.

RE: nice price (sarcasm)
By hubajube on 1/19/2007 4:09:30 PM , Rating: 2
Want to feel sexy? Have sex!
Your typical man RARELY sexually satisfies your typical woman. So women get that feeling from other areas.

RE: nice price (sarcasm)
By TheDoc9 on 1/18/2007 11:30:11 AM , Rating: 2
They are very similar with the only real difference of one being portable and the other sits under your tv.

In any case, like the new crapple phone that's $600, this certainly requires a contract.

RE: nice price (sarcasm)
By Oregonian2 on 1/18/2007 2:40:22 PM , Rating: 2
But then if you're keeping this in a Prada purse, one might want to keep it hid. Such a cheap phone would be an embarrassment.

RE: nice price (sarcasm)
By Behlal on 1/18/2007 3:14:08 PM , Rating: 2
Actually, what you fail to understand are the huge discounts you get in Europe with contracts. These discounts tend to far exceed the rebates you get in the US. I got a phone in europe that would have cost me £350 (~700) off contract, but which was completely free with a contract. When I recently looked at phones over here in the US (i.e. I was considering the new Blackberry Pearl on T-Mobile), the discounts were far less and fixed to the duration of the contract (unlike European ones, where the discount becomes greater the more you pay per month). I wouldn't be surprised to see this phone in an Orange store in the UK for less than $200(equivalent) with a contract.

“So far we have not seen a single Android device that does not infringe on our patents." -- Microsoft General Counsel Brad Smith
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