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PRADA Phone by LG
LG's PRADA to be the "world’s first completely touch screen mobile phone"

Weeks before Apple wowed the world with its touch screen iPhone; LG was already showing off its KE850 PRADA. The PRADA, like the iPhone, eschews traditional hard keys for a touch screen display which gives the device a more minimalistic look.

"We at LG are exceptionally proud of the PRADA Phone by LG," said Dr. Scott Ahn, President & CEO of LG Electronics Mobile Communications Company. "The two companies have worked together seamlessly towards a truly shared vision, to develop one of the most beautifully stylish handsets the market has ever seen."

The PRADA is actually smaller than Apple's iPhone, measuring 98.8mm × 54mm × 12mm while the iPhone comes in at 115mm x 61mm x 11.6mm. The difference in dimensions stem mostly from the iPhone's inclusion of a 3.5" 320x480 resolution display, while the PRADA uses a 3" 200x400 display.

The PRADA supports tri-band EDGE (900/1800/1900), features a 2MP camera with LED flash, a microSD slot for memory expansion, 800mAh battery, Bluetooth 2.0 and USB Mass Storage Support. Sadly, WiFi isn't a part of the package.

When it comes to software, the PRADA's user interface is based on Macromedia Flash. The PRADA has a built-in music player (MP3, ACC, ACC+, WMA, RA) and video player (MPEG4, H.263, H.264). Also included is a document viewer (ppt, doc, xls, pdf, txt).

The PRADA will launch in Europe at the end of February while Taiwan and Singapore will receive the phone in late March. Korean customers will have to wait until Q2 to get their hands on the PRADA.

Pricing in the European market will start at 600 Euros or $776 USD if you do a straight conversion. Apple has priced its iPhone at $499 for a 4GB model and $599 for a 8GB model -- both requiring two year contracts with Cingular Wireless.



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RE: nice price (sarcasm)
By novacthall on 1/18/2007 10:22:11 AM , Rating: 3
There's a market for almost anything. Granted, few details are available on this phone that I can find, but this one seems to be catering directly to the "more money than sense" market segment.

I'm typically a fan of LG's stuff, but the Prada looks to be a tough product to support.


RE: nice price (sarcasm)
By marvdmartian on 1/18/2007 11:19:38 AM , Rating: 2
quote:
seems to be catering directly to the "more money than sense" market segment


Actually, that should be the "More dollars than sense" niche, shouldn't it? ;)


RE: nice price (sarcasm)
By vdig on 1/18/2007 11:34:47 AM , Rating: 3
More dollars than cents. Way more than my two bits.


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