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PRADA Phone by LG
LG's PRADA to be the "world’s first completely touch screen mobile phone"

Weeks before Apple wowed the world with its touch screen iPhone; LG was already showing off its KE850 PRADA. The PRADA, like the iPhone, eschews traditional hard keys for a touch screen display which gives the device a more minimalistic look.

"We at LG are exceptionally proud of the PRADA Phone by LG," said Dr. Scott Ahn, President & CEO of LG Electronics Mobile Communications Company. "The two companies have worked together seamlessly towards a truly shared vision, to develop one of the most beautifully stylish handsets the market has ever seen."

The PRADA is actually smaller than Apple's iPhone, measuring 98.8mm × 54mm × 12mm while the iPhone comes in at 115mm x 61mm x 11.6mm. The difference in dimensions stem mostly from the iPhone's inclusion of a 3.5" 320x480 resolution display, while the PRADA uses a 3" 200x400 display.

The PRADA supports tri-band EDGE (900/1800/1900), features a 2MP camera with LED flash, a microSD slot for memory expansion, 800mAh battery, Bluetooth 2.0 and USB Mass Storage Support. Sadly, WiFi isn't a part of the package.

When it comes to software, the PRADA's user interface is based on Macromedia Flash. The PRADA has a built-in music player (MP3, ACC, ACC+, WMA, RA) and video player (MPEG4, H.263, H.264). Also included is a document viewer (ppt, doc, xls, pdf, txt).

The PRADA will launch in Europe at the end of February while Taiwan and Singapore will receive the phone in late March. Korean customers will have to wait until Q2 to get their hands on the PRADA.

Pricing in the European market will start at 600 Euros or $776 USD if you do a straight conversion. Apple has priced its iPhone at $499 for a 4GB model and $599 for a 8GB model -- both requiring two year contracts with Cingular Wireless.



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Another pretty phone...
By h0kiez on 1/18/2007 9:40:48 AM , Rating: 2
So the biggest thing the iPhone didn't get right (lack of 3G) isn't any better here. Add in the lack of wi-fi, and it seems like as with other LG phones like the chocolate, style is more important than substance...although the way they sell them, I can't blame them.




RE: Another pretty phone...
By Spivonious on 1/18/2007 10:14:37 AM , Rating: 2
The average buyer of the expensive cell-phone cares more about how low they can get their pants and which sports team jacket they wear. I think the lack of wi-fi won't even be noticed.


RE: Another pretty phone...
By audiophi1e on 1/18/2007 10:31:56 AM , Rating: 2
For the Paris Hiltons in the world, when a phone becomes a fashion accessory, $600 might be considered cheap if they're put in the pockets of your $2000 Prada bag.

but IMHO, are you kidding me? $600 for a phone? at least the iPhone is also a widescreen iPod.

I wonder though if this kind of article should be better suited in a GQ magazine or something vs a techie website that cares more about the chips inside the phone than the phone itself.



RE: Another pretty phone...
By dnewfield on 1/18/2007 11:11:01 AM , Rating: 2
The LG phone is 600 Euros, significantly more than the iPhone will be.


By KristopherKubicki (blog) on 1/18/2007 11:25:23 AM , Rating: 2
They are the same price in the US and the LG will likely be cheaper in Asia


RE: Another pretty phone...
By Spivonious on 1/18/2007 12:29:53 PM , Rating: 2
I saw lots of working-class people who looked as though they could barely afford to feed their kids, living in a slum district, and taking the bus to the store because they can't afford a car walk into the Gamestop where I worked and buy a 360 and three games. They also always had the latest gadget, be it an iPod or the newest cell phone complete with rap ringtones.

These people place just as much importance on looking cool as the super-rich place on fashion. I guarantee you that at least one person making less than $20,000 a year has an iPhone ordered for every baby-momma they have.


RE: Another pretty phone...
By FITCamaro on 1/18/2007 3:22:17 PM , Rating: 2
Sadly yes. I always love driving through a poor part of a town and looking at the $3000 Lincoln Town Car with the $5000 rims, $3000 stereo, and $3500 chameleon paint job parked outside what might as well be a shack.


"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser

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