We've grown accustomed to Sony releasing a new memory card format
every few months or
so for use in its portable media players and digital cameras. So imagine
our surprise with Sony's announcement that it would produce memory cards based
on the existing CompactFlash standard.
The move isn't a total blindside to those within the
industry, considering that Sony entered the D-SLR market earlier this year. Sony’s
highly-praised Alpha
A100 supports both CompactFlash and Memory Stick PRO Duo/Memory Stick Duo,
so a move to Sony-branded CompactFlash cards was inevitable.
"High end digital camera enthusiasts, from consumers to
professional photographers, have a huge and growing demand for storage capacity,"
said Renaud Isnard from Sony Europe’s Network Media division. "With the
addition of CompactFlash cards to its product range Sony widens the choice for
users of D-SLR cameras, such as the new Sony A100 model, that are looking for
fast and reliable recording media from a leading brand."
The new Sony-branded CompactFlash Type I will be available
in 66x and 133x flavors with capacities ranging from 1GB to 4GB.