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Things heat up even more between Apple and Cisco

According to reports, Cisco is busy working on a device that will compete directly with the Apple TV, previously known as the iTV. The device, currently without a name, was demonstrated behind closed curtains at a suite in the Bellagio hotel in Las Vegas. Cisco did not demo or talk about the device on the show floor at the Consumer Electronics Show during the week.

The device is able to serve and sync to content much in the same manner as Apple TV. Pictures, movies, music and other information were shown to be either streaming to the Cisco device or already stored on the device. Cisco representatives did mention that its set-top box will be able to pull content from Wi-Fi enabled mobile phones. No details were actually revealed about the device's technical specifications such as on board local storage capabilities. It was evident though that the device would be released as a Linksys branded product when it ships.

Apple and Cisco are at odds with each other this week already on the trademark name "iPhone," which is owned by Cisco. However, Apple used the name the for its new product launch anyway. Both companies have now entered a legal dispute which could be long and drawn out. However, according to a reputable trademark attorney, a judge may end up ruling that the term "iPhone" is too generic and may be used by any company.

Karen Sohl, director of worldwide communications for Cisco's Linksys division, hinted that when the device ships later this year, it will be able to play more than just movies off a computer or a laptop wirelessly. It may be able to play DVDs as well. It would not be too surprising if Cisco adds Blu-ray or HD-DVD playback capabilities.

One area where the Apple TV is lacking is in resolution support, which is currently limited to 720p. It will be interesting to see if Cisco's upcoming set-top box can bring forward 1080p resolutions. When released, the device will be part of Cisco's Connected Home initiative.



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RE: cisco rules networking ...
By OrSin on 1/12/2007 1:03:12 PM , Rating: 3
Since when did 720p suck. Most shows are 720p and few 1080i. You can ahve 1080p tv all you want but the single matters not the TV. 99% of the TV that do 1080p suck becuase thye are 42 inch and under. IF you dont have a 50-70 inch set its impossible to tell the diffenence if you 10 ft or future back. And who the hell is sitting right on top of thier big screens. And for the record i own 3 big screens a 42, 61, 65. The 42 barely even counts as big screen.


RE: cisco rules networking ...
By rklaver on 1/12/2007 1:06:38 PM , Rating: 2
Agreed, my 42" DLP is 720p and It looks great. 720p is still much better than SD. Besides unless you get your HD over the air, your 1080 signal is heavily compressed anyways.


RE: cisco rules networking ...
By itlnstln on 1/12/2007 1:40:05 PM , Rating: 3
You're absolutely right concerning resolution vs. screen size vs. viewing distance; however, as more and more mfg'ers move to 1080p anyway (despite any necessity to do so), there could be scaling artifacts receiving a 720p signal. This could be detremental at any screen size/viewing distance. Of course, the quality of scaler used in the TV would reduce/exacerbate any picture quality issues. All-in-all, it's better not to scale if you don't have to.


RE: cisco rules networking ...
By jtyson on 1/12/2007 3:03:46 PM , Rating: 3
Nobody is saying 720p sucks. I'm certainly not implying that 720p is an outdated or inferior quality. My disappointment lies in the fact that 720p is quickly becoming very "current", while 1080p represents the future of viewing that, as you stated, is not even fully realized yet. Basically, I expected 1080p from Apple, and I didn't get it. So long as there are devices that can ouput 1080p, and TVs that can display 1080p, that number should remain the target of any company looking to deliver a device that claims to be "the future". You don't agree?


RE: cisco rules networking ...
By FITCamaro on 1/12/2007 3:38:46 PM , Rating: 3
The Wii seems to be doing quite well despite this fact...

Most people can't see the difference between 720p and 1080p. Personally I'd rather leave the bandwidth on the lines available for more download speed through my internet connection than an unnoticeable difference in quality on my TV.


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