Print 34 comment(s) - last by fxnick.. on Jan 15 at 10:11 PM

Things heat up even more between Apple and Cisco

According to reports, Cisco is busy working on a device that will compete directly with the Apple TV, previously known as the iTV. The device, currently without a name, was demonstrated behind closed curtains at a suite in the Bellagio hotel in Las Vegas. Cisco did not demo or talk about the device on the show floor at the Consumer Electronics Show during the week.

The device is able to serve and sync to content much in the same manner as Apple TV. Pictures, movies, music and other information were shown to be either streaming to the Cisco device or already stored on the device. Cisco representatives did mention that its set-top box will be able to pull content from Wi-Fi enabled mobile phones. No details were actually revealed about the device's technical specifications such as on board local storage capabilities. It was evident though that the device would be released as a Linksys branded product when it ships.

Apple and Cisco are at odds with each other this week already on the trademark name "iPhone," which is owned by Cisco. However, Apple used the name the for its new product launch anyway. Both companies have now entered a legal dispute which could be long and drawn out. However, according to a reputable trademark attorney, a judge may end up ruling that the term "iPhone" is too generic and may be used by any company.

Karen Sohl, director of worldwide communications for Cisco's Linksys division, hinted that when the device ships later this year, it will be able to play more than just movies off a computer or a laptop wirelessly. It may be able to play DVDs as well. It would not be too surprising if Cisco adds Blu-ray or HD-DVD playback capabilities.

One area where the Apple TV is lacking is in resolution support, which is currently limited to 720p. It will be interesting to see if Cisco's upcoming set-top box can bring forward 1080p resolutions. When released, the device will be part of Cisco's Connected Home initiative.

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Go Cisco Go
By d00bz on 1/12/2007 12:12:23 PM , Rating: 1
I would buy cisco products over Apple any day. Pretty much everything Apple makes is garbage anyway. Laptop catching on fire, ipod with a battery life of only one year...Only one thing to say.. GO CISCO GO

RE: Go Cisco Go
By rklaver on 1/12/2007 1:14:07 PM , Rating: 2
But with Cisco you'll probably need some kind of certification to operate it. :-)

RE: Go Cisco Go
By Runiteshark on 1/12/2007 6:41:48 PM , Rating: 2
Actually, you don't have to know jack - if you get a service contract you can call them at any time you please and help you with everything.

Also I'm working on my CCNP.

RE: Go Cisco Go
By feelingshorter on 1/12/2007 8:18:17 PM , Rating: 2
Well, your talking industrial stuff here when your talking Cisco. This product will release under Linksys brand, so its consumer products, not professional. But if they release an open firmware product like their Linksys routers, then I'd buy it in a heart beat. Those of us using WRT54G/S routers know what I mean.

RE: Go Cisco Go
By Bluestealth on 1/12/2007 10:26:54 PM , Rating: 2
Their Industrial solution would probably be released under their Scientific Atlanta brand. By that purchase they became the leader in IPTV, what chance does apple really have?

RE: Go Cisco Go
By Hare on 1/14/2007 4:42:05 PM , Rating: 2
Open firmware ? Just because you CAN upload a third party firmware to the device doesn't make it open.

Btw. I have DD-WRT running on my Buffalo router :)

RE: Go Cisco Go
By mudgoo on 1/13/2007 3:10:56 PM , Rating: 2
yup, I love cisco's music player and laptop. They last long and won't catch on fire. Wait...they haven't make any of these yet. Better stick with what you do best...

RE: Go Cisco Go
By fxnick on 1/15/2007 10:11:41 PM , Rating: 2
It was alot more laptops than apple's that were catching ablaze, that ipod battery shit is BS!, my ipod is 2 years old with the original battery and run fine

"I want people to see my movies in the best formats possible. For [Paramount] to deny people who have Blu-ray sucks!" -- Movie Director Michael Bay
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