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It may not be as sexy, but this iPhone was here first
Apple iPhone = iPWNED?

Everyone knew this move had to be coming. While Apple may have popularized the little "i" with products like iMac, iBook, iPod, iTunes and iLife, the iPhone name has already been taken. Cisco has owned the trademark for iPhone since 2000 when it was purchased from Infogear. Infogear originally filed for the trademark in 1996 (well before Apple jumped into the "i" business). Cisco just recently ushered the name into service with a new line of VoIP devices marketed by Cisco's Linksys division.

Although Apple and Cisco have been in talks for quite some time over the iPhone name, no agreement was ever reached. Nevertheless, Apple boldly decided yesterday to announce the iPhone at MacWorld. Cisco isn't too happy about the move and has filed a lawsuit against Apple, Inc.

"Cisco entered into negotiations with Apple in good faith after Apple repeatedly asked permission to use Cisco's iPhone name," said Mark Chandler, senior vice president and general counsel for Cisco. "There is no doubt that Apple's new phone is very exciting, but they should not be using our trademark without our permission."

Cisco isn't going down without a fight on this one and it intends to fully protect its line of iPhone products. "Today's iPhone is not tomorrow's iPhone. The potential for convergence of the home phone, cell phone, work phone and PC is limitless, which is why it is so important for us to protect our brand," said Chandler.



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RE: How can this happen?
By Oregonian2 on 1/11/2007 3:32:46 PM , Rating: 2
This wouldn't be so 'big" of an issue if if weren't for Apple themselves being real a**-h**** about suing what always seems like an infinite number of comparatively tiny companies (I know of one that was a single-person enterprise) for using anything even vaguely like their iPod name even though the products weren't anything like anything Apple makes. Still don't know why they haven't sued PODi_atrists or tr_iPOD makers, it'd fit into their pattern.

Now when Apple, the 400-pound gorilla wants their own way with iPhone, having the opponent be an 800-pound gorilla seems only just. I certainly hope justice is served them -- but in lawsuits, being right gives you only a 50-50 chance of winning. So I've my fingers crossed as well.

I like Apple's products (bought two 60Gb iPods last year), but their ethics are non-existent, IMO.



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