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It may not be as sexy, but this iPhone was here first
Apple iPhone = iPWNED?

Everyone knew this move had to be coming. While Apple may have popularized the little "i" with products like iMac, iBook, iPod, iTunes and iLife, the iPhone name has already been taken. Cisco has owned the trademark for iPhone since 2000 when it was purchased from Infogear. Infogear originally filed for the trademark in 1996 (well before Apple jumped into the "i" business). Cisco just recently ushered the name into service with a new line of VoIP devices marketed by Cisco's Linksys division.

Although Apple and Cisco have been in talks for quite some time over the iPhone name, no agreement was ever reached. Nevertheless, Apple boldly decided yesterday to announce the iPhone at MacWorld. Cisco isn't too happy about the move and has filed a lawsuit against Apple, Inc.

"Cisco entered into negotiations with Apple in good faith after Apple repeatedly asked permission to use Cisco's iPhone name," said Mark Chandler, senior vice president and general counsel for Cisco. "There is no doubt that Apple's new phone is very exciting, but they should not be using our trademark without our permission."

Cisco isn't going down without a fight on this one and it intends to fully protect its line of iPhone products. "Today's iPhone is not tomorrow's iPhone. The potential for convergence of the home phone, cell phone, work phone and PC is limitless, which is why it is so important for us to protect our brand," said Chandler.



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lol
By Murst on 1/11/2007 1:58:46 PM , Rating: 2
Its funny that so many of you think Cisco can just sue apple and get all kinds of money just because Apple announced that they're making an "iPhone" product.

The only thing Cisco can sue for right now is court fees and an order preventing Apple from using the name. There are no damages in this case, and there's nothing to penalize for.

If Cisco and Apple can't come to agreement, Apple will just rename the product. There's no monetary losses for them. Sure, people might be a bit confused if it doesn't come out under the iPhone name, but its not even out in the market yet. I'm sure if Apple renames their product from iPhone to something else, they'll have just as much coverage about the "renaming" as they did when they annouced the product. Some might even look at it as more exposure in the media.




“So far we have not seen a single Android device that does not infringe on our patents." -- Microsoft General Counsel Brad Smith

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