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It may not be as sexy, but this iPhone was here first
Apple iPhone = iPWNED?

Everyone knew this move had to be coming. While Apple may have popularized the little "i" with products like iMac, iBook, iPod, iTunes and iLife, the iPhone name has already been taken. Cisco has owned the trademark for iPhone since 2000 when it was purchased from Infogear. Infogear originally filed for the trademark in 1996 (well before Apple jumped into the "i" business). Cisco just recently ushered the name into service with a new line of VoIP devices marketed by Cisco's Linksys division.

Although Apple and Cisco have been in talks for quite some time over the iPhone name, no agreement was ever reached. Nevertheless, Apple boldly decided yesterday to announce the iPhone at MacWorld. Cisco isn't too happy about the move and has filed a lawsuit against Apple, Inc.

"Cisco entered into negotiations with Apple in good faith after Apple repeatedly asked permission to use Cisco's iPhone name," said Mark Chandler, senior vice president and general counsel for Cisco. "There is no doubt that Apple's new phone is very exciting, but they should not be using our trademark without our permission."

Cisco isn't going down without a fight on this one and it intends to fully protect its line of iPhone products. "Today's iPhone is not tomorrow's iPhone. The potential for convergence of the home phone, cell phone, work phone and PC is limitless, which is why it is so important for us to protect our brand," said Chandler.



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Public Perception...
By Coconutsport on 1/11/2007 8:17:50 AM , Rating: 1
Public perception is just as important here than being first in line. Just like if I bought the McDonalds.com url. People logging onto that site would think that I am a burger flipping company. The spirit of copyright law is not to reward people that are first at preempting another company's necessity (i.e. the name iPhone) but to protect the intellectual property of the inventor. no one would mistake Cisco's iPhone for Apple's iPhone. But if you mentioned the word iPhone to the general public they would immediately associate it with Apple. As they would if you stuck a lower case letter "i" in front of a noun. Cisco appears to have tried to capitalize on the "i" name with the full knowledge that Apple was going to come out with one. Jobs has been 2-1/2 years into working on this revolutionary product, and you're trying to tell me that Cisco's i-branded phone is the true iPhone bacause it was first to call it that?




RE: Public Perception...
By MrPickins on 1/11/2007 10:48:18 AM , Rating: 2
Yes.They registered the trademark 1st.

First come first served.


RE: Public Perception...
By darith27 on 1/11/2007 11:28:37 AM , Rating: 2
Yep, Apple knew Cisco had it registered, but they went in anyway with a pre-set budget & plan ready to take the pain. Apple realizes that in order to make a gain they have to take a loss, and it will be worth it to compete in this market.


"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone

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