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It may not be as sexy, but this iPhone was here first
Apple iPhone = iPWNED?

Everyone knew this move had to be coming. While Apple may have popularized the little "i" with products like iMac, iBook, iPod, iTunes and iLife, the iPhone name has already been taken. Cisco has owned the trademark for iPhone since 2000 when it was purchased from Infogear. Infogear originally filed for the trademark in 1996 (well before Apple jumped into the "i" business). Cisco just recently ushered the name into service with a new line of VoIP devices marketed by Cisco's Linksys division.

Although Apple and Cisco have been in talks for quite some time over the iPhone name, no agreement was ever reached. Nevertheless, Apple boldly decided yesterday to announce the iPhone at MacWorld. Cisco isn't too happy about the move and has filed a lawsuit against Apple, Inc.

"Cisco entered into negotiations with Apple in good faith after Apple repeatedly asked permission to use Cisco's iPhone name," said Mark Chandler, senior vice president and general counsel for Cisco. "There is no doubt that Apple's new phone is very exciting, but they should not be using our trademark without our permission."

Cisco isn't going down without a fight on this one and it intends to fully protect its line of iPhone products. "Today's iPhone is not tomorrow's iPhone. The potential for convergence of the home phone, cell phone, work phone and PC is limitless, which is why it is so important for us to protect our brand," said Chandler.

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By ascian5 on 1/10/2007 8:54:17 PM , Rating: 2
I recall reading yesterday (1/09) that Cisco announced they were in negotiations with Apple over trademark usage and expected a satisfactory resolution by the end of the day. Ha! Guess not!

RE: hm
By SomeYoungMan on 1/10/2007 9:09:48 PM , Rating: 2
Yeah, I just did a search and read that statement too. So, negotiations have been going on between Apple and Cisco and Cisco just assumed that Apple had no case and expected them to accept whatever terms they came up with.

Seems like Apple has long ago expected to use the iPhone name (since at least 2002 when they registered and they do own the rights to it in some international markets.

The quote from this article is misleading:

It appears that no one passed this bit of information onto Apple since it decided to announce its own iPhone yesterday at MacWorld. Cisco isn't too happy about the move and has filed a lawsuit against Apple, Inc.

Apple knew about the issue all along and they are going all-in now against Cisco.

RE: hm
By willow01 on 1/10/2007 9:13:47 PM , Rating: 2
I recall the same thing. I also agree with another poster when the Linksys iPhone was annonced that no-one associated pod with a music player so naming it something different/creative would be just as appropriate, iChat was an example.

RE: hm
By Pandamonium on 1/11/2007 5:58:13 PM , Rating: 2
Linksys is a Cisco company. Cisco's rights to the trademark were therefore not compromised when Linksys announced an iPhone.

"The whole principle [of censorship] is wrong. It's like demanding that grown men live on skim milk because the baby can't have steak." -- Robert Heinlein
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