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It may not be as sexy, but this iPhone was here first
Apple iPhone = iPWNED?

Everyone knew this move had to be coming. While Apple may have popularized the little "i" with products like iMac, iBook, iPod, iTunes and iLife, the iPhone name has already been taken. Cisco has owned the trademark for iPhone since 2000 when it was purchased from Infogear. Infogear originally filed for the trademark in 1996 (well before Apple jumped into the "i" business). Cisco just recently ushered the name into service with a new line of VoIP devices marketed by Cisco's Linksys division.

Although Apple and Cisco have been in talks for quite some time over the iPhone name, no agreement was ever reached. Nevertheless, Apple boldly decided yesterday to announce the iPhone at MacWorld. Cisco isn't too happy about the move and has filed a lawsuit against Apple, Inc.

"Cisco entered into negotiations with Apple in good faith after Apple repeatedly asked permission to use Cisco's iPhone name," said Mark Chandler, senior vice president and general counsel for Cisco. "There is no doubt that Apple's new phone is very exciting, but they should not be using our trademark without our permission."

Cisco isn't going down without a fight on this one and it intends to fully protect its line of iPhone products. "Today's iPhone is not tomorrow's iPhone. The potential for convergence of the home phone, cell phone, work phone and PC is limitless, which is why it is so important for us to protect our brand," said Chandler.

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RE: How can this happen?
By SomeYoungMan on 1/10/2007 8:32:54 PM , Rating: 2
Yeah, but it's usually a good idea to secure the trademark, multiple issued or not, before you announce the product :) Guess the rush to unveil it at MacWorld was worth the risk.

RE: How can this happen?
By Anosh on 1/10/2007 8:35:17 PM , Rating: 2
They could have revealed the phone but not the name.

RE: How can this happen?
By sdsdv10 on 1/11/2007 3:26:25 PM , Rating: 2
Or they could simply change the name

(2006) iTV ---> (2007) Apple TV

(January 2007) iPhone ---> (June 2007) ?!?!?

RE: How can this happen?
By marvdmartian on 1/11/2007 4:25:05 PM , Rating: 3
I'm no Apple fanboy, not by a long shot......but how hard would it have been for them to name it something clever, like the "iTalk"??? Instead, let's use a name that someone else already has registered as a trademark. DOH!!

I'm going to go out and register a toilet named the iPooP, so that years from now, when Apple designs bathroom products with mp3 players integrated in them, they'll have to pay me some MAJOR cash for the name!! ;)

"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007

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