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It may not be as sexy, but this iPhone was here first
Apple iPhone = iPWNED?

Everyone knew this move had to be coming. While Apple may have popularized the little "i" with products like iMac, iBook, iPod, iTunes and iLife, the iPhone name has already been taken. Cisco has owned the trademark for iPhone since 2000 when it was purchased from Infogear. Infogear originally filed for the trademark in 1996 (well before Apple jumped into the "i" business). Cisco just recently ushered the name into service with a new line of VoIP devices marketed by Cisco's Linksys division.

Although Apple and Cisco have been in talks for quite some time over the iPhone name, no agreement was ever reached. Nevertheless, Apple boldly decided yesterday to announce the iPhone at MacWorld. Cisco isn't too happy about the move and has filed a lawsuit against Apple, Inc.

"Cisco entered into negotiations with Apple in good faith after Apple repeatedly asked permission to use Cisco's iPhone name," said Mark Chandler, senior vice president and general counsel for Cisco. "There is no doubt that Apple's new phone is very exciting, but they should not be using our trademark without our permission."

Cisco isn't going down without a fight on this one and it intends to fully protect its line of iPhone products. "Today's iPhone is not tomorrow's iPhone. The potential for convergence of the home phone, cell phone, work phone and PC is limitless, which is why it is so important for us to protect our brand," said Chandler.

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iPhone > ApplePhone
By Anosh on 1/10/2007 8:08:41 PM , Rating: 3
Why not just use ApplePhone since they've already used AppleTV?

RE: iPhone > ApplePhone
By Anosh on 1/10/2007 8:09:43 PM , Rating: 2
oh wait.. now I get it.. cause it wouldn't fit on the phone!! =)

RE: iPhone > ApplePhone
By SomeYoungMan on 1/10/2007 8:11:32 PM , Rating: 2
What about:

RE: iPhone > ApplePhone
By apollo7 on 1/10/2007 11:55:03 PM , Rating: 3
or iMobile ?

Apple was just being ignorant...

Theres so many ways they could go about this without using that name. Look at the iPod for example. They didn't call it iMusic did they? or iPlayer for that matter.

They could have taken a spin on the name and called it iVibe or iBuzz, something with a hip twist to it. Because honestly the name iPhone has NO creativity at all.

RE: iPhone > ApplePhone
By kkevin6154 on 1/11/2007 8:40:12 AM , Rating: 1
I agree with the last one. Apple should just stick it to Cisco even more and change the name to iFone!

RE: iPhone > ApplePhone
By zeroslugfm on 1/10/2007 8:13:29 PM , Rating: 2
would be interesting to see if they could get away with "Apple iPhone".

RE: iPhone > ApplePhone
By Anosh on 1/10/2007 8:17:01 PM , Rating: 2
Didn't Apple recently loose a case where some Asian company made a shuffle look alike but named it something else?

Perhaps Apple could argue that the two products look very different and would not be confused for the other? Then again there is still the ownership of the name.

RE: iPhone > ApplePhone
By akugami on 1/10/2007 10:04:31 PM , Rating: 2
That case was retarded since it was deemed a different product and not a knockoff simply due to some features like FM radio that is not included in the Shuffle, even though the darn thing looked exactly like a Shuffle. Now said company has filed a counter suite against Apple.

In this case, Apple knowingly infringed on someone else's trademark. Apple was already in discussions with Cisco to use the iPhone moniker and it is only a matter of time before it is allowed to use it. The question is how much money Apple will have to fork over. Cisco filing a suite is simply another spur to get the advantage in these talks. I'm 99% certain that it will not go to trial.

"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad
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