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It may not be as sexy, but this iPhone was here first
Apple iPhone = iPWNED?

Everyone knew this move had to be coming. While Apple may have popularized the little "i" with products like iMac, iBook, iPod, iTunes and iLife, the iPhone name has already been taken. Cisco has owned the trademark for iPhone since 2000 when it was purchased from Infogear. Infogear originally filed for the trademark in 1996 (well before Apple jumped into the "i" business). Cisco just recently ushered the name into service with a new line of VoIP devices marketed by Cisco's Linksys division.

Although Apple and Cisco have been in talks for quite some time over the iPhone name, no agreement was ever reached. Nevertheless, Apple boldly decided yesterday to announce the iPhone at MacWorld. Cisco isn't too happy about the move and has filed a lawsuit against Apple, Inc.

"Cisco entered into negotiations with Apple in good faith after Apple repeatedly asked permission to use Cisco's iPhone name," said Mark Chandler, senior vice president and general counsel for Cisco. "There is no doubt that Apple's new phone is very exciting, but they should not be using our trademark without our permission."

Cisco isn't going down without a fight on this one and it intends to fully protect its line of iPhone products. "Today's iPhone is not tomorrow's iPhone. The potential for convergence of the home phone, cell phone, work phone and PC is limitless, which is why it is so important for us to protect our brand," said Chandler.



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How can this happen?
By SomeYoungMan on 1/10/2007 8:06:06 PM , Rating: 2
Ooops!!

I guess basic trademark research is too hard, or Apple conveniently ignored it. They lose either way. Either they lose momentum for having to change their phone name or they open the door for other companies to start making iPods.




RE: How can this happen?
By Some1ne on 1/10/2007 8:14:54 PM , Rating: 3
quote:
Either they lose momentum for having to change their phone name or they open the door for other companies to start making iPods.


The first might happen, but that second bit doesn't make sense. If Cisco decides to be nice, and allow Apple to use iPhone, it doesn't mean that Apple has to play nice with the trademarks that it owns, like iPod. Conversely, if Apple were to decided to let other people use its trademarks, it doesn't mean that Apple then recieves free reign to steal other people's trademarks as a result.

But regardless, go Cisco! Anything to take Apple down a peg is a positive thing...damn smug bastards think that just because they're good at putting stylish wrappers around things they can get away with charging $1100 for an upgrade from 1 GB to 4 GB of RAM, or $400 to add in a 500 GB disk. About time someone puts them in their place.


RE: How can this happen?
By MrDiSante on 1/10/2007 9:03:30 PM , Rating: 2
Agreed - or for that matter charging $500 + 2 year contract for a phone with 4GB of storage.


RE: How can this happen?
By sdsdv10 on 1/11/2007 3:23:09 PM , Rating: 3
The Treo 700w is $400 + 2 year contact at Verizon and it only has 128 MB of memory


RE: How can this happen?
By robp5p on 1/10/2007 9:22:46 PM , Rating: 1
Kind of funny, but Cisco's list price for a 1GB memory upgrade is $4800 for a Catalyst 6500.

It might seem that Cisco is wasting their time to defend a product like the linksys iPhone, but their vision for the future of communications is much bigger than putting MP3's on your cell phone with a big screen. They have long been the largest network infrastructure (routing, switching, wireless, security, etc) providor in the world, but They have quietly become the largest providor of enterprise telephony equipment (their VoIP solutions are outselling every other competitor combined), have acquired Scientific Atlanta (which means your set top box will say Cisco soon enough), and are changing the way cable/telecom companies are deploying the backbone of their triple-play (and 'quad-play', where a device like iPhone could become important in the future) IP networks. CEO John Chambers' vision for the future of communications is definitely something to look into, and the 'iPhone' could grow to be MUCH more interesting than Apple could ever dream of.


RE: How can this happen?
By NoSoftwarePatents on 1/10/2007 11:33:29 PM , Rating: 2
HOWEVER, you may not have to necessarily pay Cisco's price for that. Several vendors, Kingston, and Viking, make Cisco-compatible memory that works fine in many switches and routers.

This applies to Flash memory as well.


RE: How can this happen?
By glynor on 1/11/2007 1:40:31 AM , Rating: 2
And you have to buy RAM from Apple?

Last I checked, the RAM for a Mac Pro is run-of-the-mill EEC DDR2 FB-DIMMs, same as you'd use in any dual-xeon workstation. And last I checked, Crucial charges $1269.00 for 4GB of it, so Apple's $1099 isn't too far off the mark.


RE: How can this happen?
By Oregonian2 on 1/11/2007 3:13:15 PM , Rating: 2
I've noticed Crucial to be one of the spendier places to buy memory in the last few years (prior to which they were only slightly-spendy). So I'm not sure that's a good comparison point.


RE: How can this happen?
By glennpratt on 1/11/2007 9:05:21 AM , Rating: 2
That applies to apple as well, so it's a moot point.


RE: How can this happen?
By ToeCutter on 1/11/2007 3:01:58 PM , Rating: 2
quote:
But regardless, go Cisco! Anything to take Apple down a peg is a positive thing...damn smug bastards think that just because they're good at putting stylish wrappers around things they can get away with charging $1100 for an upgrade from 1 GB to 4 GB of RAM, or $400 to add in a 500 GB disk. About time someone puts them in their place.


You've obviously never had to pay for a memory upgrade for a Cisco router.


RE: How can this happen?
By RamarC on 1/10/2007 8:15:47 PM , Rating: 3
it's not unusual for multiple trademarks to be issued for the same word.
if you search for iphone at http://www.uspto.gov/main/trademarks.htm you'll find multiple listings.

as for apple, they either think their product category is distinct from cisco or the iphone moniker is more/less defunct. or maybe cisco wanted crazy cash for the name and apple's willing to paint cisco as the bad guy by bringing the dispute public.

still, i really WANT an iphone and i've NEVER wanted anything with the apple logo on it before. the iphone is the slickest and (seems to be) the slickest thing i've seen in quite a while.


RE: How can this happen?
By SomeYoungMan on 1/10/2007 8:32:54 PM , Rating: 2
Yeah, but it's usually a good idea to secure the trademark, multiple issued or not, before you announce the product :) Guess the rush to unveil it at MacWorld was worth the risk.


RE: How can this happen?
By Anosh on 1/10/2007 8:35:17 PM , Rating: 2
They could have revealed the phone but not the name.


RE: How can this happen?
By sdsdv10 on 1/11/2007 3:26:25 PM , Rating: 2
Or they could simply change the name

(2006) iTV ---> (2007) Apple TV

(January 2007) iPhone ---> (June 2007) ?!?!?


RE: How can this happen?
By marvdmartian on 1/11/2007 4:25:05 PM , Rating: 3
I'm no Apple fanboy, not by a long shot......but how hard would it have been for them to name it something clever, like the "iTalk"??? Instead, let's use a name that someone else already has registered as a trademark. DOH!!

I'm going to go out and register a toilet named the iPooP, so that years from now, when Apple designs bathroom products with mp3 players integrated in them, they'll have to pay me some MAJOR cash for the name!! ;)


RE: How can this happen?
By glennpratt on 1/11/2007 9:09:30 AM , Rating: 4
So you've never wanted an Apple product before, but you want a phone with no 3G, no QWERTY, no wireless email/calender/contact sync (eg Exchange ActiveSync) and you want to pay $599 for it?

Sounds like Apples been right up your alley all along.


RE: How can this happen?
By RamarC on 1/11/2007 10:51:24 AM , Rating: 1
you must not have seen the demo at apple.com. the qwerty keyboard is virtual... you type on the screen. it supports cingular's edge (an alternative to 3g). if you want to go faster, it has built-in wi-fi. and there'll definitely be sync to outlook later since it's built on osX and a quick port of an existing app is all that's needed.

the built-in web browser is leaps and bounds better than any that i've seen in a small phone (fat smartphones not included). the sms ui tracks the conversation. and the widgets should sprout a 3rd party development community.

the iphone has unique and innovative features that make it more usable and more flexible than any other phone/handheld. as for paying $599, expect that to be discounted to $199 with 2 year agreement. geez, my samsung a900 had a list price of $350 but I paid only $80 for it a year ago.


RE: How can this happen?
By Pops on 1/11/2007 12:49:39 PM , Rating: 2
If you had seen the demo you would know the $599 price is WITH the 2 year contract. It would cost more without.

I think its a really slick phone, and I too have never wanted a single Apple product. I was really impressed with the demo until they showed the side by side of the contacts/calendars etc with the other phones. They looked exactly the same.

So I think the only place it really excels over other phones is the touch screen and large storage.


RE: How can this happen?
By Johnmcl7 on 1/11/2007 3:49:49 PM , Rating: 2
I wouldn't count a virtual keyboard as having a qwerty keyboard as they are no substitute for a proper qwerty thumbboard. In this area I find HTC to be excellent with their vertical slide out keyboard which gives good spacing between the keys without having to increase the size of the phone dramatically.

As for web browsing, I assume you've not seen Opera? They offer versions for most platforms now including smaller handsets such as the K800i which work extremely well. Also, on the larger side the Iphone is behind other devices of this type due to its lower screen resolution - it should offer at least 640x480 if not more.

John


RE: How can this happen?
By creathir on 1/11/2007 10:02:28 AM , Rating: 2
The key difference, is Cisco has a REGISTERED trademark on the name. That is where Apple is going to suffer.
- Creathir


RE: How can this happen?
By dice1111 on 1/11/2007 10:11:38 AM , Rating: 2
I think they know quite well what they are doing. Get the Apple iPhone name out there to create the hype and let customers know of it's existance/place in the market regarless of trademarks and sort out the mess after, like taking a hit with a lawsuit. Brand awarness can be priceless compared to the price of lawsuit. It's marketing. The lawsuit itself even adds more awarness of the product due to news coverage.

My opinion and complete speculation (no factual basis for this). But it makes sence.


RE: How can this happen?
By patentman on 1/11/2007 9:06:41 PM , Rating: 2
"I think they know quite well what they are doing. Get the Apple iPhone name out there to create the hype and let customers know of it's existance/place in the market regarless of trademarks and sort out the mess after, like taking a hit with a lawsuit. Brand awarness can be priceless compared to the price of lawsuit. It's marketing. The lawsuit itself even adds more awarness of the product due to news coverage."

This is exactly why trademark law exists and has very very stiff penalties. Indeed, the whole point of trademark law is to prevent others from misappropriating the goodwill associated with another's brand name.


RE: How can this happen?
By rushfan2006 on 1/11/2007 10:49:59 AM , Rating: 1
LMAOOO...

I can't help but find this hilarious....

Just yesterday I read the report that made it sound like Cisco was expecting an agreement to be signed by Apple and that all would be fine.....

OOOOpsss....guess Apple execs got to toasted celebrating their product launch and missed the meeting to sign the agreement....LOL....

dumbasses.


RE: How can this happen?
By fic2 on 1/11/2007 1:20:02 PM , Rating: 2
On CNBC they quoted one of the Cisco exec's blogs (sorry couldn't find it) that said the negotiations fell apart not over money, but over Apple's refusal in future interoperability. This totally sounds like apple.


RE: How can this happen?
By Oregonian2 on 1/11/2007 3:32:46 PM , Rating: 2
This wouldn't be so 'big" of an issue if if weren't for Apple themselves being real a**-h**** about suing what always seems like an infinite number of comparatively tiny companies (I know of one that was a single-person enterprise) for using anything even vaguely like their iPod name even though the products weren't anything like anything Apple makes. Still don't know why they haven't sued PODi_atrists or tr_iPOD makers, it'd fit into their pattern.

Now when Apple, the 400-pound gorilla wants their own way with iPhone, having the opponent be an 800-pound gorilla seems only just. I certainly hope justice is served them -- but in lawsuits, being right gives you only a 50-50 chance of winning. So I've my fingers crossed as well.

I like Apple's products (bought two 60Gb iPods last year), but their ethics are non-existent, IMO.



"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg

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