At CES 2007 Philips Electronics is showcasing the capabilities of
its 3D content-enabling software for converting existing high-definition 2D
commercials and professional stereo video footage into 3D for visualization on
Philips’ professional 3D displays.
Philips’ 3D displays, using “WOWvx” technology, deliver 3D
effects without the need for special glasses or filters. These professional
displays aimed at use inside shopping malls, casinos, restaurants and museums
where the 3D displays are used as a differentiator, immediately grabbing the
attention of the visitor.
To support its customers in the creation of the 3D content,
Philips has developed a suite of 3D content-enabling software, to unlock the
customer’s new and existing material for visualization in 3D using the
‘2D-plus-depth’ format. This includes plug-ins for animation software, OpenGL
Control for real-time applications, and semi-automated video conversion from 2D
to 3D as well as real-time stereo to 3D conversion tools.
Philips’ semi-automated 2D to 3D conversion tool can use
existing HD 2D video as input. An operator can manually indicate depth
information to key-frames. The software uses these to automatically calculate
the depth information for each of the image frames of the remaining part of that
scene. At CES, Philips is showing a commercial that has been converted from the
original 2D material into barrier bursting 3D.
HD stereo video footage can be converted in real-time with
Philips’ stereo to 3D conversion tool. It calculates the depth information
using the disparity between the left and right image. To demonstrate the
potential of visualizing stereo video, Philips is showing a production that was
created using a stereo HD two camera setup. (Two cameras are needed to capture stereoscopic information, similar to how your two eyes are used to percieve depth.)
Philips’ WOWvx 3D content enabling software, Open GL Control
and the 3D animation software plug-in are now available from the company. The
semi-automated 2D-to-3D conversion tool and the Stereo-to-3D tool will be
commercially available in Q2 of 2007. Moreover, from February 2007 onwards,
Philips will provide semi-automated 2D to 3D conversion and Stereo to 3D
content conversion services to selected customers.
Philips is focusing first on the professional application
market for its 3D displays, but company representatives said that the goal is
to bring the 3D experience to the wider consumer entertainment market, hopefully
into gaming and home theater.