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AMD's premium chips hit ... with a price premium, too!

The Tech Report reports AMD Quad FX processors and accompanying motherboard are available in retail. All is not well for AMD’s Quad FX platform, though. While the Athlon 64 FX-70 series and ASUS L1N64-SLI WS are available, there’s a steep price premium on processors and the required motherboard.

There are only two retailers that carry the necessary Quad FX products: Newegg and ZipZoomFly. AMD Athlon 64 FX-70 series processors of all speed grades are available from Newegg while ZipZoomFly only has the Athlon 64 FX-70 in stock.

Obtaining the required ASUS L1N64-SLI WS is a challenge as neither retailer has it in stock.  Pricing of the ASUS L1N64-SLI WS is $429.99 and $379.99 from Newegg and ZipZoomFly respectively, $30-80 higher than the expected $349.99 MSRP.

Nevertheless, AMD Quad FX parts are indeed available in retail. Expect to pay a $129-181 premium to have AMD’s power flagship.

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marketing oxymoron
By nerdye on 1/3/2007 9:53:05 PM , Rating: 2
Its true that only the die hard AMD fans would want the quad fx, as its not price or performance competitive. Using the word "quad" when clearly AMD needs two dual cores to achieve "quad" status seems to be a marketing ploy to earn recognition as Intel already has a "quad" core (kentsfield) out already, even though if its not a native "quad core" cpu. The reason its an oxymoron is that the die hard tech guys know that its price and performance beneficial to buy intel right now and will not be tricked by the marketing ploy of the fact that quad fx has the word "quad" in it. I'm a big time AMD fan myself, yet I find myself writing this post on an E6300 on a p965 ds3. Even die hard fans gotta be realistic in spending money.

RE: marketing oxymoron
By Duwelon on 1/3/2007 10:42:06 PM , Rating: 2
Yeah there's not much red posts here right now. The cost of things is a sobering fact I think, because even the most rabid fanbois that show up here are pretty quiet when they know they have to slap down a $1k+ on something. You make the money gap closer and you'll have rabid fanboism but in this case, I think it's interesting even the most annoying poster is quiet.

Personally i'm a band wagon jumper, I'll keep going with whoever gives me the best bang for my buck and it certaintly aint AMD, even now. I gotta earn my own parts and pay the bills too, but I think it's interesting how tame these posts are given the huge cost of this "uber AMD" setup.

RE: marketing oxymoron
By TheOneYouKNow on 1/4/2007 12:13:07 AM , Rating: 2
Funny thing though...

When AMD was number 1 for 5 years in a row - people still bought Intel products. Why now is it popular to say never buy AMD when you can buy a C2D?

Just an observation.

RE: marketing oxymoron
By deeznuts on 1/4/2007 12:24:37 AM , Rating: 2
AMD was not #1 for five years.

RE: marketing oxymoron
By glennpratt on 1/4/2007 3:16:27 AM , Rating: 2
That's true. I don't think anyone is saying don't buy AMD. Just don't buy AMD's version of the Pentium 4 Extreme Edition.

I just bought an Opteron 165 and I love it, but this funky, most likely dead end platform scares me.

RE: marketing oxymoron
By jarman on 1/4/2007 8:14:09 PM , Rating: 2
More like Sept. 2003 to ~July 2006.

RE: marketing oxymoron
By Aikouka on 1/4/2007 8:28:04 AM , Rating: 2
I don't see how "the system" has really changed, T.O.Y.N. The only real difference is that we've seen a role reversal, but people will still buy from each company regardless of the performance aspect. Also, it may not relate to the enthusiast sector, but whatever the "deal o' the week" is at Circuit City, Best Buy or Fry's is helps to move computers (be it an AMD or Intel-fitted computer).

RE: marketing oxymoron
By cochy on 1/5/2007 3:04:27 AM , Rating: 2
This question relates to my above post. The people posting here are for the most part pc-enthusiasts. They understand that at present the C2D is superior to K8. That is why you are seeing "don't buy AMD" now.

When AMD was number 1 for 5 years in a row, as you say, the people who "still bought Intel" were those mainstream users whom Intel bought with their far superior marketing prowess. This is why it's been such a hard life for AMD in this desktop space. I don't think they want to be the "little guy" anymore and they realize the have a cash cow with Opteron. The rest is in my previous post.

"And boy have we patented it!" -- Steve Jobs, Macworld 2007

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