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The iPhone WIP320 - Click to enlarge

The iPhone CIT400 - Click to enlarge
Think different, because it's not what you think

Last week, a quick and nondescript post on Gizmodo said that the iPhone would be announced today. Of course, such a word was met with equal amounts of skepticism and excitement from Apple fans. It turns out that much of the commotion surrounding a mobile phone device from the Mac-maker was completely misplaced. Yes, the iPhone is officially real today, but it’s not from Apple – The iPhone was announced today by Linksys as its new line of VoIP devices.

Products in the iPhone product line integrate Skype and Yahoo! Messenger with Voice and can toggle between the VoIP calling options and traditional landline service with the click of a button.

The iPhone Dual-Mode Internet Telephony Kit for Skype (CIT400) embeds the client into a cordless phone base station that is attached directly to the home network via Ethernet, allowing the user to place calls to other Skype users, mobile phones, or landlines without turning on a computer. The iPhone Wireless-G Phone for Skype (WIP320) makes Skype portable by integrating it into a Wireless-G handset, allowing consumers to place calls from anywhere they can connect to a wireless access point.

Both new iPhones products allow voice calls in addition to real-time contact list access and presence information that lets the user know if the intended call recipient is available. The new phones also support Skype calling services, such as SkypeOut, SkypeIn and voicemail.

"Each generation of phone offerings from Linksys has offered Skype users increased flexibility in how they make calls," said Gareth O'Loughlin, director of hardware product management for Skype. "We're thrilled to work with Linksys and give users even more options to use Skype off the PC - whether at home, at work or on the move."

The iPhone product family (though not all yet branded as such) also includes products like the Wireless-G IP Phone (WIP330) that integrate the SIP VoIP protocol. Consumers can use the WIP330 to access music, photos, and streaming video from sources on the Internet so they can combine the product with wireless video cameras like the Linksys Wireless-G Compact Video Camera (WVC54GC). iPhone products are expected to retail for between $79.99 and $369.99.

"As the next generation of handheld devices, Linksys iPhone voice solutions and products are changing the way people communicate with their friends, family and colleagues. They enable compelling internet services, allow consumers to know when their contacts are available for calls, and offer access to personal content like music, movies and live video cameras," said Mike Pocock, Linksys senior vice president and general manager. "The development of the iPhone family demonstrates our flexibility in selecting the right partnerships, feature sets, and product designs to exceed the demands of even our most connected customers to whom the Internet is no longer a destination, but an inextricable part of their lives."

For those of you scratching your heads over this iPhone business, Cisco has owned the trademark for the name since 1996 – before Apple even started putting the letter "i" in front of its products – and thus has always had full rights to the name. As for why it took Cisco this long to make use of the name, the only possible explanations could be either it never reached an agreement for the sale of the trademark, or it chose to capitalize on the name now that it’s the buzzword of the tech circles.

At any rate, the rumor mill on Apple’s phone continues to turn – but now we must find a new name for it.



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:(
By Worthalter on 12/18/2006 8:02:57 AM , Rating: 2
What a fiasco




RE: :(
By marvdmartian on 12/18/06, Rating: -1
RE: :(
By Goty on 12/18/2006 9:37:36 AM , Rating: 2
Well, considering that this isn't an Apple product....


RE: :(
By jtyson on 12/18/2006 9:39:27 AM , Rating: 3
You obviously did not read the article, so I'll give you the jist: THE PHONE IS NOT MADE BY APPLE, IT'S MADE BY LINKSYS. IT'S IN THE FIRST PARAGRAPH.


RE: :(
By marvdmartian on 12/20/2006 9:50:26 AM , Rating: 1
Gee, guess you never made a mistake before, have you? Thanks especially for the obnoxious noob shouting trick with all capital letters......nice to know there's still jerks in the world!

I guess, too, that I shouldn't expect anything different, as looking at your comments, this is the only one you've made that scored any significant points at all, and one of only 2 or 3 that scored in the positive! Thanks for yet another fantastic contribution to this forum!


RE: :(
By Sulphademus on 12/18/2006 11:31:59 AM , Rating: 5
Apple must copywrite all words beginning with "i" or the i sound.

It gives me a headache just reading it! I should probably go see my I-doctor.


Personally I think this was a mistake on Cisco's part
By rcc on 12/18/2006 2:30:11 PM , Rating: 4
I think it's a mistake on Cisco's part, because customers will inevitably connect the iPhone with Apple, for better or worse. As the other posts show, people will do the "ew it's from Apple thing" and pass, or they'll be annoyed that it has the name and isn't from Apple, and pass.

Granted, there are those in the middle that won't care one way or another, but I still think it's a marketing error.

The only time in marketing that confusing the customer with names is necessary or beneficial is if your rep is worse that that of the company whose coat tails you're using. In this case Cisco/Linksys don't need to do this, particularly not on a product like this.




By Axbattler on 12/20/2006 1:26:11 AM , Rating: 2
Perhaps they are targeting a market segment that do not really care all that much: Cowon's range of iAudio DAP are clearly not iPods, but they still have their fanbase because either it provides functions that the iPod do not, or simply for not being an iPod (I personally think it is silly to be against a product because it is associated with a certain brand rather than it's merits but I'll save the rant).
In either case, the 'i', doesn't seem to be hurting them. Sure, they did not suddenly capture half the DAP market, but nor did Creative, iRiver, and all the other major/minor DAP makers. I've not seen anyone in music/audio equipment forums go "I won't get an iAudio because it sounds like an iPod".

Now looking at the picture of the products, it does look like they are trying to make it 'Apple-like' at least with the WIP320's colour scheme. Still, functionality wise, as an affordable Skype enabled phone, and I reckon it could find it's place in the market (until other companies follow suit). I wouldn't be surprise if for every person who initially thought it was an Apple product and it turned off for not being one, another might be attracted to it the 'disappointment' of it not being an Apple product.

Overall, I do not think that this marketing decision would benefit nor hurt them all that much. Push come to shove, I reckon that it may even bring some marginal benefits.


Wrong use
By Wwhat on 12/18/2006 5:05:30 PM , Rating: 2
Wrong use of the term riff-raff there, here's what it means:

riff-raff /"rIfraf/ n. & a. Also riffraff.L15. [f. riff and raff s.v. RIFF n.1 Cf. RAFF n.1]A n. 1 collect. Disreputable or undesirable people, people of low social class; the lowest element of a community, class, etc., the rabble. L15.b A disreputable person, a member of the rabble




RE: Wrong use
By Marcus Yam on 12/18/2006 10:18:16 PM , Rating: 3
quote:
riff·raff Pronunciation (rfrf)
n.
1. People regarded as disreputable or worthless.
2. Rubbish; trash.

I used meaning #2.


RE: Wrong use
By Wwhat on 12/20/2006 11:12:12 AM , Rating: 1
Well I use the oxford dictionary not some 'make up stuff as you go along' american one, my bad I guess.


I laugh
By ksherman on 12/18/2006 8:39:09 AM , Rating: 2
really I did...

So, where all the rumors just made up then? Seems like it :-)




RE: I laugh
By borowki on 12/18/2006 10:08:07 AM , Rating: 1
Just because someone else is making something called iPhone doesn't imply that Apple won't make a phone. According to reports at ThinkSecret, the Apple phone is supposed to be called "iChat mobile"--or something along that line.


RE: I laugh
By GoatMonkey on 12/18/2006 10:18:54 AM , Rating: 2
Apple's "iPhone" could actually be called anything they want. What would a "Pod" be anyway before the iPod came into existence? The word "Pod" doesn't seem to have anything to do with music. Maybe it will be "iCornstalk" for the phone.



Apple's naming...
By praeses on 12/18/2006 4:20:58 PM , Rating: 2
Considering the iPod, iTunes, iMac, iBook, etc were never named iPlayer, iMusic, iComputer, iLaptop, my guess is they will probably call the apple phone iTalk without any marketting problems.

Side note: I hate phones.




RE: Apple's naming...
By Ochophosphate on 12/19/2006 2:37:30 AM , Rating: 2
Side note to your side note: I feel you there. Stankin celly, dig-dang electronic leash is all it be. I hate phones... and not just cell phones. I worked in phone sales a few years back, now I hate ALL phones. Even old corded monstrosities. The ringing... someone stop the RINGING!


use a 'F' instead of a 'P' ... problem solved.
By pillagenburn on 12/19/2006 2:37:01 PM , Rating: 2
Pickin up mah new iFone son... fo sho!




By Tewt on 12/20/2006 11:11:58 AM , Rating: 2
'i' really don't care about the name, just the performance/reviews.


Possible names?
By InternetGeek on 12/18/2006 6:48:17 PM , Rating: 3
I vote for:

- iBabble
- iCell




The i before it..............
By crystal clear on 12/19/2006 8:26:24 AM , Rating: 2
Quote-

At any rate, the rumor mill on Apple’s phone continues to turn – but now we must find a new name for it.

Here is something interesting-

Quote-

"Trademark filings for use of the iPhone name have been spotted in countries outside the U.S., and Apple rumor sites recently raised eyebrows with the discovery that the Internet domain www.iphone.org points to www.apple.com. "

Quote-

"There's no telling what an Apple telephone device will be called, and presumably Apple could use the iPhone name under an arrangement with Cisco. Indeed, Apple's very corporate moniker is split between itself and Apple Corps, the British holding company created by the Beatles in the 1960s. "

Also-

"Cisco has owned the trademark on the iPhone brand since 2000, when it acquired Infogear—which had registered the name in 1996. Infogear showed an Internet appliance bearing the iPhone name at the International Consumer Electronics Show in Las Vegas in 1997 (see BusinessWeek.com, 2/3/97, "A New Gig for Your Phone: Net Surfer"). Cisco spent $301 million to acquire Infogear in 2000. It later acquired Linksys, a maker of consumer home-networking products, in 2003"


Source-

http://www.businessweek.com/technology/content/dec...




Find a new name
By creathir on 12/18/06, Rating: -1
RE: Find a new name
By PrinceGaz on 12/18/2006 10:43:57 AM , Rating: 5
quote:
For those of you scratching your heads over this iPhone business, Cisco has owned the trademark for the name since 1996 – before Apple even started putting the letter "i" in front of its products – and thus has always had full rights to the name.


RE: Find a new name
By creathir on 12/18/2006 11:55:59 AM , Rating: 1
Hmm, thats interesting.

Just in case no one knew, my remark above was tounge in cheek on the fact that Apple sues everyone over the i before the name product naming scheme. Just an FYI.

- Creathir


RE: Find a new name
By FearaFox on 12/18/2006 5:27:55 PM , Rating: 2
well in this case they can't!



RE: Find a new name
By Samus on 12/18/2006 7:16:25 PM , Rating: 1
wow, i smell pending lawsuit

lolz


RE: Find a new name
By S3anister on 12/18/2006 8:35:16 PM , Rating: 2
all I can say is... LOL I SOO THOUGHT THAT IT WAS GOING TO BE MADE BY APPLE.

lol nice one Cisco, way to play off of somebody elses success, and i mean that lovingly, that's seriously a good business move.


RE: Find a new name
By soydios on 12/18/2006 9:20:59 PM , Rating: 2
AHAHAHA! That's too funny, everybody around the internet thought it was going to be from Apple. We got collectively pwnt by Cisco.


RE: Find a new name
By RandomFool on 12/18/2006 10:48:46 AM , Rating: 2
quote:
Cisco has owned the trademark for the name since 1996 – before Apple even started putting the letter "i" in front of its products


?? O_o ??


RE: Find a new name
By Anonymous Freak on 12/18/2006 3:38:34 PM , Rating: 2
Cisco is the parent company of Linksys. Cisco filed for trademark of the name 'Iphone' in 1996. Apple didn't start using a lowercase 'i' as the first letter of product names until the iMac in 1998 (They filed the trademark on 'iMac' in April 1998.) Therefore, this "iPhone" is not in danger of being sued out of existence.

In fact, this means that if Apple did want to call their product the "iPhone", they would have to license the name from Cisco, which seems unlikely since Cisco just released a product with this name.

http://tess2.uspto.gov/bin/showfield?f=doc&state=8...


RE: Find a new name
By BrassMonkey on 12/18/2006 4:54:04 PM , Rating: 5
Apple can just call their phone iYac.


RE: Find a new name
By crazydrummer4562 on 12/22/2006 7:54:56 PM , Rating: 2
Ignorance at its best!


"We’re Apple. We don’t wear suits. We don’t even own suits." -- Apple CEO Steve Jobs











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