AMD LIVE! Retail Sales Surpass Intel Viiv
December 14, 2006 6:12 PM
comment(s) - last by
Up to 40-percent in some cases
During AMD's Analyst Day today, the company announced several news bits concerning its LIVE! initiative. One of the highlights day was AMD's announcement that it's LIVE! platform was doing much better than Intel's Viiv, at least in retail sales. According to figures obtained from retailers nationwide, AMD LIVE! computers were outperforming Viiv PCs anywhere from 5-percent to 40-percent in the most recent week of December.
This figure does not include information from direct-to-customer sales, such as that from Dell, which arguably constitutes a major portion of Intel Viiv sales. The data also was only polled from U.S. vendors and did not take into account Viiv or LIVE! sales in HTPC hot-spots like Japan, Korea and Taiwan.
The platform has seen a huge push by AMD in the last quarter of 2006, especially after the company completed the purchase of ATI Technologies. One of the key aspects of LIVE! was to integrate all major components together. For Intel, this was easy as it has been developing both processors and chipsets for years for various markets. With AMD and ATI now one, AMD is definitely taking advantage of ATI's chipset portfolio and expertise.
AMD's strategy with LIVE! going forward addresses a few key areas for the company:
Leveraging chipset designs (ATI)
Reinforce AMD as the "smarter choice"
Market LIVE! as a better media experience
Associate strongly with Microsoft's Vista
Invest more into digital-home solutions and products
Develop more partnerships with HD content providers
Analysts are seeing that AMD is leading the trend for home-theater focused computers. The company has strong partnerships and
just recently announced its QuadFX platform
. Besides LIVE!, AMD is doing well in other areas of its business as well. According to its financial reports,
AMD's market share is doubling year after year
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The benefit to Live!?!
12/15/2006 10:25:55 AM
I built my most recent X2-based PC and in the bios I have the option to designate it as an AMD Live! PC. I haven't figured out what benefits, if any, would result from that designation. Can anyone out there tell me?
RE: The benefit to Live!?!
12/15/2006 1:53:00 PM
Absolutely nothing. All this LIVE! and Viiv shit is just a certain hardware configuration that retialers charge more for.
"Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine." -- Bill Gates
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