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Up to 40-percent in some cases

During AMD's Analyst Day today, the company announced several news bits concerning its LIVE! initiative. One of the highlights day was AMD's announcement that it's LIVE! platform was doing much better than Intel's Viiv, at least in retail sales. According to figures obtained from retailers nationwide, AMD LIVE! computers were outperforming Viiv PCs anywhere from 5-percent to 40-percent in the most recent week of December.

This figure does not include information from direct-to-customer sales, such as that from Dell, which arguably constitutes a major portion of Intel Viiv sales.  The data also was only polled from U.S. vendors and did not take into account Viiv or LIVE! sales in HTPC hot-spots like Japan, Korea and Taiwan.

The platform has seen a huge push by AMD in the last quarter of 2006, especially after the company completed the purchase of ATI Technologies. One of the key aspects of LIVE! was to integrate all major components together. For Intel, this was easy as it has been developing both processors and chipsets for years for various markets. With AMD and ATI now one, AMD is definitely taking advantage of ATI's chipset portfolio and expertise.

AMD's strategy with LIVE! going forward addresses a few key areas for the company:
  • Leveraging chipset designs (ATI)
  • Reinforce AMD as the "smarter choice"
  • Market LIVE! as a better media experience
  • Associate strongly with Microsoft's Vista
  • Invest more into digital-home solutions and products
  • Develop more partnerships with HD content providers
Analysts are seeing that AMD is leading the trend for home-theater focused computers. The company has strong partnerships and just recently announced its QuadFX platform. Besides LIVE!, AMD is doing well in other areas of its business as well. According to its financial reports, AMD's market share is doubling year after year.


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RE: AMD doing well?
By JackPack on 12/14/2006 6:53:36 PM , Rating: 2
The other 30% is essentially Dell, which is almost purely ViiV.


RE: AMD doing well?
By Xajel on 12/14/2006 10:51:16 PM , Rating: 2
AFAIK, Dell never introduced VIIV, but they do introduced Live !

I saw this some where in the last month or two in Anand, Xbit, Tomshardware, The Inquirer


RE: AMD doing well?
By JackPack on 12/15/2006 12:05:34 AM , Rating: 2
quote:
AFAIK, Dell never introduced VIIV, but they do introduced Live !

That would be like Dell not introducing Centrino. Check the Dell site again. Most of their Dimension and XPS systems can be ViiV.


"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007

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