AMD LIVE! Retail Sales Surpass Intel Viiv
December 14, 2006 6:12 PM
comment(s) - last by
Up to 40-percent in some cases
During AMD's Analyst Day today, the company announced several news bits concerning its LIVE! initiative. One of the highlights day was AMD's announcement that it's LIVE! platform was doing much better than Intel's Viiv, at least in retail sales. According to figures obtained from retailers nationwide, AMD LIVE! computers were outperforming Viiv PCs anywhere from 5-percent to 40-percent in the most recent week of December.
This figure does not include information from direct-to-customer sales, such as that from Dell, which arguably constitutes a major portion of Intel Viiv sales. The data also was only polled from U.S. vendors and did not take into account Viiv or LIVE! sales in HTPC hot-spots like Japan, Korea and Taiwan.
The platform has seen a huge push by AMD in the last quarter of 2006, especially after the company completed the purchase of ATI Technologies. One of the key aspects of LIVE! was to integrate all major components together. For Intel, this was easy as it has been developing both processors and chipsets for years for various markets. With AMD and ATI now one, AMD is definitely taking advantage of ATI's chipset portfolio and expertise.
AMD's strategy with LIVE! going forward addresses a few key areas for the company:
Leveraging chipset designs (ATI)
Reinforce AMD as the "smarter choice"
Market LIVE! as a better media experience
Associate strongly with Microsoft's Vista
Invest more into digital-home solutions and products
Develop more partnerships with HD content providers
Analysts are seeing that AMD is leading the trend for home-theater focused computers. The company has strong partnerships and
just recently announced its QuadFX platform
. Besides LIVE!, AMD is doing well in other areas of its business as well. According to its financial reports,
AMD's market share is doubling year after year
This article is over a month old, voting and posting comments is disabled
12/14/2006 6:42:28 PM
I haven't heard a thing about live or viiv since they were announced, I can't think of a single PC I've seen anywhere advertise either of them.
12/14/2006 7:49:11 PM
I heard of em...but don't really know what they are for. Do people care?
12/15/2006 2:10:04 AM
The only people that might care are the sales people at CC, BB, or CompUsa that could use it as a sales pitch.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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