Print 21 comment(s) - last by marvdmartian.. on Dec 12 at 10:35 AM

Diagram courtesy of Chilihardware
...featuring ATI Radeon Xpress 1250 graphics

HKEPC has revealed further details on the upcoming AMD RS690 chipset. The new chipset has been named AMD 690G and falls in line with AMD’s new chipset naming scheme. RS690 was previously expected to be named Radeon Xpress 1200 before AMD and ATI merged. It appears the AMD 690G is nearly finished with the latest stepping being A12. Manufacturing of the AMD 690G will be done by TSMC on an 80nm fabrication process.

The upcoming AMD 690G is expected to feature a Radeon X700 derived graphics core that’s been renamed ATI Radeon X1250. Features of the integrated ATI Radeon X1250 include full support for DirectX9, shader model 2.0 support and AVIVO. The AVIVO video engine of the Radeon X1250 supports hardware accelerated H.264 and VC1 video processing for Blu-ray and HD DVD playback.

In addition to the standard RS690 there are four other variants including the RS690C, RS690T, RS690M and RS690MC.The RS690C will be the base chipset and lacks an integrated TMDS transmitter while the RS690T is the high-end variant with support for external video memory which is referred to as Sideport Memory. The RS690M and RS690MC will be targeted towards AMD Turion powered notebooks.

Other notable features of the AMD 690G include support for one PCIe x16 and four PCIe x1. The AMD 690G is expected to pair up with AMD’s SB600 south bridge for SATA 3.0Gbps and high definition audio support. According to the article, the AMD 690G will be pin compatible with the previous Radeon Xpress 1100 and may possibly be able to use the same PCB.

Expect AMD 690G based motherboards to arrive in early 2007 with varied pricing depending on which RS690 variant is employed.

Chilehardware has a block diagram of the RS690 and RS690M.

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Product naming...
By TechLuster on 12/11/2006 4:05:36 PM , Rating: 4
Product code-naming, official-naming, and re-naming by AMD/ATI and Intel has gotten completely out of control. These companies each need to choose one simple, logical scheme for each of their product lines and stick with it for years at a time.

Sometimes I think the reason marketers make up and change these names so often is so that they can justify their jobs' existence.

RE: Product naming...
By Ratwar on 12/11/2006 4:11:55 PM , Rating: 2
Nah, they do it to confuse consumers into buying cards that are actually weaker than the card's product name would suggest...

RE: Product naming...
By darkpaw on 12/11/2006 5:54:46 PM , Rating: 1
Yes, one side of both graphics companies thats always been downright dirty imo. While people that do their research will know, the average Joe assumes higher number = better card.

RE: Product naming...
By Ringold on 12/11/2006 9:51:31 PM , Rating: 3
You forgot Microsoft. 'Longhorn' scores twice the 'cool' points with me as 'Vista'. I think of Vista and I think of some big, girly, emotional landscape with butterflies. Why would I buy an OS with butterflies? Why companies insist on using the cool names on in-house secret code names and then market the final product with girly names, I do not know. I somehow doubt the kind of girl that'd be looking in to purchasing a copy of an OS would care if it sounded feminine or not, just as I doubt a girl shopping for a discrete video card would care if it was a "Softertouch 600" or a "Rockripper XXX 50-GTX". Meanwhile, such names probably would have an impact on impressionable, image-sensitive teens, even if the Softertouch600 was twice as fast as a Rockripper..

But I do economics, not marketing, so, who knows.

RE: Product naming...
By Metaphis on 12/12/2006 12:04:38 AM , Rating: 2
Same reason why Revolution was renamed to wii, so it would appeal to a broader audience.

RE: Product naming...
By Assimilator87 on 12/12/2006 1:03:43 AM , Rating: 2
The worst thing these companies do is rename older products with the newer nomenclature. The most recent examples are:
1. GeForce 6200 TC (NV44) rebranded to GF 7100 GS
**At least with this release nVidia changed drivers to allow Transparency AA on GF 6 based cards

2. I think ATi is renaming something to X1550 or X1050

3. Radeon X700 (Integrated) renamed to Radeon X1250
**This change is a really misleading one since the X700 doesn't support any of the features present in the X1xxx series

RE: Product naming...
By rtrski on 12/12/2006 9:23:44 AM , Rating: 2
The X700 external doesn't support H.264 and Avivo, but didn't the article just say the in-chipset version will?

RE: Product naming...
By Anh Huynh on 12/12/2006 10:12:36 AM , Rating: 2
The graphics core is derived from the X700, not a complete slap the X700 into the north bridge. ATI is free to add hardware decoding and other new features into it as its a new GPU based upon an existing one.

RE: Product naming...
By marvdmartian on 12/12/2006 10:35:59 AM , Rating: 2
Well, that, and the fact that the two oriental guys in the commercials that knock on the door and say, "Wii would like to play", probably work cheaper than the pro football players or pro wrestlers you would've had to hire for the commercials if they'd named it Revolution! ;)

"We’re Apple. We don’t wear suits. We don’t even own suits." -- Apple CEO Steve Jobs
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