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Print 5 comment(s) - last by mindless1.. on Dec 5 at 8:54 AM

Sony has had its issues in the past, but it looks to get past them

In the months leading up to the launch of the PlayStation 3, Sony was in the unenviable position of not only having to deal with production issues surrounding its new console, but also faulty batteries that swept much of the notebook computer industry. It all started when Dell announced that it was recalling over 4.1 million Sony-manufactured batteries due to a possible fire hazard. After the Dell announcement, other notebook manufacturers (including Sony) joined in one by one until the "Total Recall" flirted with the 10 million mark.

In late October, Sony apologized for the recall. "I would like to take this opportunity to apologize for causing worries over safety of lithium-ion batteries," Sony Corporate Executive Officer Yutaka Nakagawa. Nakawaga went on to say "We want to put this behind us. I take this problem seriously and I want to finish the replacement program as quickly as possible for the sake of our users and corporate customers.

When all was said and done, the recall cost Sony $444 million USD and more than a few knocks to its reputation.

Today, Sony president Ryoji Chubachi is trying to make amends and says that his company reacted a little too slow to the battery problems. "The company should have investigated the cause of the battery problem more quickly. The worries over the batteries spread as a result," said Chubachi to the Mainichi Shimbun.

Chubachi also went on to say that the company is not losing its technical prowess, but it is steaming full ahead despite facing roadblocks. "We had troubles as we tried to meet the demands for larger battery capacity and also to develop a new production scheme to cut the cost of PS3," said Chubachi.

Last week it was announced that Sony was performing some high-level executive juggling -- no doubt a result of the turmoil that Sony was embroiled in over the past few months.



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how many
By Schadenfroh on 12/4/2006 8:56:35 PM , Rating: 2
How many of them actually err.. spontaneously combusted?




RE: how many
By RyuDeshi on 12/4/2006 11:38:28 PM , Rating: 2
I know I've personally read a couple dozen reports on popular news sites, and I'm sure there are some isolated incidents that didn't make it on the news.. so who knows.

444M is a LOT of money... I almost feel bad for Sony. At least they apologized and are correcting the problem.


RE: how many
By mindless1 on 12/5/2006 8:54:01 AM , Rating: 2
Feel bad for them? Not at all, when they knew about defective products almost a year, maybe more earlier and only issued the recall because of industry pressure and fear of lawsuits, NOT because customers were getting a faulty product.

Sony said "screw us", so let's say "screw them". Seems like a similar mentality over and over with their proprietary memory formats, Rootkits, etc. Some of their technologies were good, but they take an extra step to interfere with best use of the product and that is less and less tolerable in a modern market with so much competition.


Its too late.......
By crystal clear on 12/5/2006 5:32:41 AM , Rating: 3
Acknowledgement,Apologies & regrets & wishful thinking will
not solve any of the problems Sony had , has & will have.

Its Too Late-Damage done is done & you cannot Undo it-
Damage to reputations,creditability,reliability & trust is
immense & will take years of hard work to regain it.

If Sony was a typical American company -HEADS WOULD ROLL FROM TOP TO BOTTOM.

Solution-FIRE their full management team & start fresh again.

There is a saying-The fish stinks from it head & not from its tail.

Sony is a classic management case history course or session
in/for any reputed management school.An example of mangement failure or mismanagement.


Sony is a classic example of Management failure, from senior
levels to middle & junior levels.The whole setup is one big
organized mess.Production,marketing,PR,R&D,Quality control &
the rest.

I view Sony as a company from an investor point of view.

I wonder if the chairman of sony or its shareholders read DT comments.




By Gelde3001 on 12/5/2006 12:03:33 AM , Rating: 1
"The only thing Ive seen pickup slower was Rimmer at a disco !"....

LOL....Red Dwarf Rulez....:)




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