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Pretty in Pink?
Microsoft's Zune gets off to a promising start

Microsoft's Zune portable audio player may not exactly be setting the sales charts ablaze, but it did make a respectable showing during its first few weeks on the market. According to market research firm NPD Group, the Zune managed to capture second place in the digital audio player market in its first four days of availability.

For its first week, the Zune managed to grab 9% of the market according to NPD. "Considering it is a new brand, it's a very good first-week showing," said Ross Rubin of NPD Group. Rubin went on to say "For a new brand that received limited to mixed reviews, and which is incompatible with the leading music store (Apple's iTunes,) as well as other music stores, it was a good launch."

It's a strong showing indeed by Microsoft, but only time will tell if the Zune has the stamina to make in further inroads on Apple's dominate iPod range. Apple's line of portable audio players which consist of the iPod, iPod Nano and iPod Shuffle captured a whopping 63% for the same week period according to NPD.

As far as sales are concerned, Apple's cheaper flash-based Nano and Shuffle take the bulk of iPod sales. The Nano and Shuffle have base MSRPs of $149 and $79 respectively compared to $249 for the hard drive-based Zune.

Microsoft is going to need to expand its Zune lineup to include cheaper flash-based player if it is going to have any chance of competing toe-to-toe with the iPod. Creative and SanDisk both have flash-based offerings that are well below the $100 threshold and Microsoft will eventually have to follow suit.

On a side note, when Microsoft launched its Zune on November 14, it also dumped 100 pink Zunes onto the market which surprised some unsuspecting buyers when they opened their packages. Not surprisingly some hit eBay with one selling for over $700.



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RE: Zune 360
By Pirks on 12/1/2006 5:27:39 PM , Rating: 1
quote:
Its funny to see just how anti Apple you are. For curiosity's sake what did they do to you?
Nothing bad particularly, I just don't like monopolies, be it MS Windows or Apple iPod.
quote:
My philosophy is if you do not like a product (hopefully for actual reasons outside of a grudge) then don't buy it.
That's why I never bought an iPod and am not going to buy one anytime soon. They like to overload their products with expensive unnecessary crap like video.
quote:
My Ipod is great, it plays music when I ask for it to do so
My Archos Gmini XS202 is lighter, smaller and cheaper than any comparable iPod, has all the functionality I need - that's why Archos for now. Before that I was buying exclusively Creative players, they used to have best bang for buck for me but Archos has beaten them with Gmini XS202.
quote:
Sony's problem was promising way too much and then failing to fully deliver
Apple's problem is charging too much for functionality I don't need.


"Folks that want porn can buy an Android phone." -- Steve Jobs

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