Print 13 comment(s) - last by zhopa.. on Nov 29 at 1:56 PM

Reeltime's main website
Australian companies tries to address piracy and user concerns over playback options

This week, an Australian company called Reeltime ambitiously announced that it is the world's first company to offer download-to-own movie and TV service. Reeltime is also partnering with Universal Pictures to offer a number of old and new releases. The company touts its service as a true ownership service where customers do keep what they've downloaded and are allowed to burn movies at DVD quality to actual DVDs for playback on their home theaters.

The service is launching with a focus on Windows PCs, and Play4Sure devices which support the WMV video format. Users who sign up to Realtime's service will be able to purchase and download movies in three different file formats: a streaming WMV format, a standalone WMV format that can be saved as well as transferred to Play4Sure mobile players and an encrypted DVD format. WMV files will be locked to the MAC address of the PC that downloaded the files to prevent copying across multiple systems.

DVD files are proprietary compressed versions of an actual VOB format, which when downloaded and burned, Reeltime's software will automatically decompress the files onto DVD which can then be viewed on a standalone DVD player. The only drawback with the file is that it must be burned onto a DVD disc within 30 days from the date of download. Customers are able to download WMV files anytime they wish as long as they have a proof of previous purchase.

Signing up to Reeltime's service is free, but there are set prices for movie downloads. Most movies range from $4 to $6 depending on whether or not the movie is a recent release or not. TV episodes can also be downloaded for $3 per episode. Adult movies are $10 per movie and are locked with a pin. Reeltime says that it is currently expanding its selection of movies and working to bring in movies from other studios. The company also noted that soon, new movies releases will be made available for download on the same day as the DVD release.

Reeltime's approach to downloadable movies tries to address the rampant piracy issue that currently exists online. Although the approach is commendable, the service is only available in Australia as of today. However, users have already expressed concerns on the impact that Reeltime will probably not have on illegal downloads. One thing that Reeltime does address very well is the fact that its download service does not restrict users to specific devices and does offer playback flexibility.

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Aussie Aussie Aussie!
By Serifan on 11/28/2006 12:43:05 AM , Rating: 5
If you want something done right get and aussie to do it :)

RE: Aussie Aussie Aussie!
By Exodus220 on 11/28/2006 2:09:06 AM , Rating: 2
OI, OI, OI!!!

RE: Aussie Aussie Aussie!
By dsumanik on 11/28/2006 3:00:41 PM , Rating: 2
meh, downloading rules, the freer the better!

By AmbroseAthan on 11/28/2006 9:47:22 AM , Rating: 3
Bring this to the United States and they have a customer in me. Great prices and flexibility in its use.

RE: Wow...
By Merry on 11/28/2006 11:28:17 AM , Rating: 2
Bring it to the UK and the same goes for me...

I wonder of they offer the artwork for the DVD too, that would be quite handy.

The prices...
By Kyanzes on 11/28/2006 12:35:53 PM , Rating: 2
... are they in US or AU dollars?

RE: The prices...
By therealnickdanger on 11/28/2006 3:38:20 PM , Rating: 2
I'd pay it either way!

oi oi oi !!!!
By cheetah2k on 11/28/2006 2:01:47 AM , Rating: 2

Nice pricing
By OrSin on 11/28/2006 9:14:49 AM , Rating: 2
For $4-6 a movie I might stop dl pirated copies.

By UserDoesNotExist on 11/28/2006 10:43:59 AM , Rating: 2
THIS is how DRM should be done.

By Rocket321 on 11/28/2006 4:45:11 PM , Rating: 2
So would it be possible to download the movie, burn it to DVD, and then re-rip it unprotected?

That would be comparable to a true dvd purchase and allow you to put it on any device you wish which seems ideal. With the low purchase cost this seems like a real winner.

By sonoran on 11/28/2006 7:29:36 PM , Rating: 2
>Customers are able to download WMV files anytime they wish as long as they have a proof of previous purchase.

Finally someone gets it! Not only provides you with legal access to the content, but also protects your purchase, since lost media (or a stolen PC) won't prevent you from still having access to what you purchased.

I would be MUCH MORE likely to purchase songs online too from a service that provided me this sort of access and protection.

Too late...
By zhopa on 11/29/2006 1:56:16 PM , Rating: 2
These guys a few years late to the party...
Haven't they heard of bitorrent?

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