Despite strong sales during
the initial launch of downloadable movies from Apple's iTunes Store, recent
studies suggest that watching videos on iPod players is isn't quite as popular
as Apple would lead you to believe. A study performed by Nielson Media Research
shows that roughly 2.2% of the content 5G iPod users viewed through iTunes or
their own device were videos.
The research, which involved 400 iPod users monitored during
the month of October, also showed that:
Given Apple's wide embrace of movie content and TV shows on
iTunes, one would expect for the usage numbers to be a bit higher for iPod
users. With the typical song lasting 3-5 minutes versus a 30-minute of
hour-long television show (and even longer for feature-length films), TV shows
and movies have the playtime advantage over music. But given that iPods were
originally portrayed as music players, the wealth of audio content versus video
content on typical players is hard to overcome. Reuters
Nielsen's take on video consumption
is highly subject to interpretation. Worst-case scenario: The panel is an early
indication that TV and movies have limited appeal on iPods. Best-case scenario:
While adoption of video may be proceeding more slowly than the hype suggests,
there is tremendous upside ahead. Either way, the results will be of interest
to a media world intent on migrating video to wireless hand-helds, whether
portable media players like Microsoft's new Zune or mobile phone market
entrants like Verizon's VCast.
Microsoft is betting big on not only music, but video for
its Zune player.
The player comes standard with a 3" screen that would make it a bit more
useful for video playback than the 5G/5.5G iPod's smaller 2.5" screen. Even
so, the usage figures for the iPod must give Microsoft executives some pause
given that the Zune won't have nearly the same impact or clout in the market as
quote: I can't understand why anyone would want to watch a movie on a small screen like most PMP or a cell phone screen. Personally I'd rather wait till I get home and watch a HD movie on my big screen TV at home. These integrated video players on PMP or cell phones are just gimmicks to get people to buy their products IMO.
quote: Imagine if someone came up to you on the street and said "Why don't you have a Ferrari? I just stole one from two blocks over. It just took some lockpicking overnight."