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Print 25 comment(s) - last by jonmcc33.. on Nov 16 at 7:40 AM

Goodbye CrossFire Xpress

AMD recently completed its acquisition of ATI and absorbed ATI.com. Nevertheless, ATI’s two performance chipsets remained branded by ATI. AMD’s CrossFire Xpress 1600 and CrossFire Xpress 3200 chipsets still carry ATI branding. AMD will be changing the names of its ATI CrossFire Xpress 1600 and CrossFire Xpress 3200 chipsets according to the latest roadmap.

The ATI CrossFire Xpress 1600 chipset will be renamed to AMD 480X CrossFire. This is the second time the RD480 chipset has been renamed. It was previously named Radeon Xpress 200 CrossFire until ATI changed it to CrossFire Xpress 1600 to match the then newly released RD580 Radeon Xpress 3200 nomenclature. Features of the AMD 480X CrossFire remain unchanged. The chipset still supports two half-speed PCI Express x16 slots in CrossFire with a PCIe link to the SB450, SB460 or SB600 south bridges.

The enthusiast ATI RD580 CrossFire Xpress 3200 will be renamed AMD 580X CrossFire. Features of the AMD 580X CrossFire will remain the same. The chipset will continue to support two full-speed PCIe x16 slots with a PCIe link to the SB450, SB460 or SB600 south bridges.




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By lemonadesoda on 11/15/2006 6:34:14 PM , Rating: 2
I actually think AMD made a branding mistake. Even though ATI was the smaller company, it should have used the ATI name as the Holding Company/Group name, with AMD-Processors as a subsidiary brand name.

That would have been much better strategic marketing, particularly since ATI has a major market share (in its field), and should have used the "market share = winner" concept to brand its poorer sister, AMD.




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