Print 25 comment(s) - last by jonmcc33.. on Nov 16 at 7:40 AM

Goodbye CrossFire Xpress

AMD recently completed its acquisition of ATI and absorbed Nevertheless, ATI’s two performance chipsets remained branded by ATI. AMD’s CrossFire Xpress 1600 and CrossFire Xpress 3200 chipsets still carry ATI branding. AMD will be changing the names of its ATI CrossFire Xpress 1600 and CrossFire Xpress 3200 chipsets according to the latest roadmap.

The ATI CrossFire Xpress 1600 chipset will be renamed to AMD 480X CrossFire. This is the second time the RD480 chipset has been renamed. It was previously named Radeon Xpress 200 CrossFire until ATI changed it to CrossFire Xpress 1600 to match the then newly released RD580 Radeon Xpress 3200 nomenclature. Features of the AMD 480X CrossFire remain unchanged. The chipset still supports two half-speed PCI Express x16 slots in CrossFire with a PCIe link to the SB450, SB460 or SB600 south bridges.

The enthusiast ATI RD580 CrossFire Xpress 3200 will be renamed AMD 580X CrossFire. Features of the AMD 580X CrossFire will remain the same. The chipset will continue to support two full-speed PCIe x16 slots with a PCIe link to the SB450, SB460 or SB600 south bridges.

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Am I wrong?
By Clauzii on 11/15/2006 5:34:26 AM , Rating: 2
Didn't AMD/ATI initially state that the ATI brand was to be carried on? Or was it only for the GPU-stuff?

(Personally I don't mind, as long as the product works. And AMD btw. is no bad name :)

RE: Am I wrong?
By Xajel on 11/15/2006 5:45:24 AM , Rating: 2
ATi brand name will be used for GPU's and Intel compatible chipsets only... other products ( Media, AMD chipsets, Stream, etc... ) will have AMD name...

RE: Am I wrong?
By Axbattler on 11/15/2006 6:56:38 AM , Rating: 2
I wonder which of the two companies have the stronger brand though. AMD is the bigger company (hence the one doing the acquisition), but for the non-enthusiast, AMD is still the 'not an Intel' even during the post P2/pre-Core 2 days where it competed very well with Intel performance wise. And while ATI only became a major player from the enthusiast point of view with the Radeon line, they already had a pretty chunk of the market share even prior that.

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