Print 25 comment(s) - last by jonmcc33.. on Nov 16 at 7:40 AM

Goodbye CrossFire Xpress

AMD recently completed its acquisition of ATI and absorbed Nevertheless, ATI’s two performance chipsets remained branded by ATI. AMD’s CrossFire Xpress 1600 and CrossFire Xpress 3200 chipsets still carry ATI branding. AMD will be changing the names of its ATI CrossFire Xpress 1600 and CrossFire Xpress 3200 chipsets according to the latest roadmap.

The ATI CrossFire Xpress 1600 chipset will be renamed to AMD 480X CrossFire. This is the second time the RD480 chipset has been renamed. It was previously named Radeon Xpress 200 CrossFire until ATI changed it to CrossFire Xpress 1600 to match the then newly released RD580 Radeon Xpress 3200 nomenclature. Features of the AMD 480X CrossFire remain unchanged. The chipset still supports two half-speed PCI Express x16 slots in CrossFire with a PCIe link to the SB450, SB460 or SB600 south bridges.

The enthusiast ATI RD580 CrossFire Xpress 3200 will be renamed AMD 580X CrossFire. Features of the AMD 580X CrossFire will remain the same. The chipset will continue to support two full-speed PCIe x16 slots with a PCIe link to the SB450, SB460 or SB600 south bridges.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

ATI Brand
By abakshi on 11/15/2006 2:42:50 AM , Rating: 2
I don't think AMD's going to get anywhere by destroying the ATI brand. AMD has no real brand presence outside of CPUs, but simply renaming the existing ATI parts and creating more confusion is not going to do anything.

AMD Radeon (the switchover seems pretty inevitable) sounds horrible, looked a lot better than does, and AMD 580X Crossfire just doesn't sound as good as ATI Radeon Xpress 3200, or Nvidia nForce 680, for that matter.

RE: ATI Brand
By Xavian on 11/15/2006 4:18:54 AM , Rating: 2
To be fair, it only sounds horrible because the letters ATI have preceded the name Radeon for the better part of 15 years. I'm sure once AMD has had the name for 15 years, it'll sound just as good.

RE: ATI Brand
By lemonadesoda on 11/15/2006 6:29:28 PM , Rating: 2
No it won't, because "AMD" isn't as snappy as "ATI" due to the "M" and "D". The "T" is much much stronger and aspirates well after an "A".

"M" is swallowed when pronounced, and doesnt follow a vowel very well.

"D" is ambiguous after certain letters, is it a "dee" or a "tee"?

RE: ATI Brand
By jconan on 11/15/2006 8:33:46 PM , Rating: 2
2nd that! & also it's good thing that amd isn't using intel's earlier naming convention for their cpu's using on 3#s to designate chips otherwise it'll confuse customers when looking up amd chips and getting a few references to intels. amd should just stick with ati and leave it at that and it's also cheaper. ati already has a brand history and is a well known name that almost every diy joes know when they go pick up their own parts or recommend to their associates.

"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg
Related Articles

Most Popular Articles5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
No More Turtlenecks - Try Snakables
September 19, 2016, 7:44 AM
ADHD Diagnosis and Treatment in Children: Problem or Paranoia?
September 19, 2016, 5:30 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM
Automaker Porsche may expand range of Panamera Coupe design.
September 18, 2016, 11:00 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki