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Print 86 comment(s) - last by peternelson.. on Nov 18 at 9:32 AM

Retailer GameStop will be unable to fulfill pre-orders

With all the rabid anticipation surrounding the PlayStation 3, it may sadden many of you to hear that Japan will not be the only territory that will face a cut in its launch numbers.

According to a GameSpot report, North American retailer GameStop (who also runs EB Games) has received a launch allocation that is less than its number of pre-orders.

On October 10, GameStop took PlayStation 3 pre-orders, which sold out nationwide within minutes. Most stores limited pre-orders to eight units, which was based on original Sony estimates on availability.

Now, it appears that many GameStop stores will be unable to honor its "launch day" pre-orders. A GameStop representative confirmed this news, but had no idea as to the extent of the supply shortfall.

"We are beginning to notify our customers that our initial shipment of PS3 systems will not be what we expected," the representative said. "As this is not an ideal situation, we are asking employees to wait to purchase systems until the second shipment. We are anticipating having systems to cover reservations before Christmas."

Customers with PS3 pre-orders from GameStop can expect to be contacted by phone shortly to confirm the status of their reservation. Those who will be left out of the initial round on launch day will be given a consolation item of a free used game or DVD of choice valued at $19.99 or less.

This development will have a ripple effect on those who have sold their pre-orders on eBay with the condition that the item will ship on launch day. Many eBay bidders will be very unhappy to learn that the thousands of dollars they spent on a launch-day PS3 will be facing delays.

Update: Analyst Colin Sebastian expects less PS3's on launch day than originally announced by Sony. He says:

"We expect Sony to deliver 150-200k units to stores in the United States for the launch; consumers without pre-orders may find it difficult to locate an available system. We estimate sales of approximately 750k PS3s domestically by year-end. We expect a more robust launch from Nintendo, with at least 1.2 million units sold in the U.S. and up to four million units shipped worldwide by year-end."

Read more in this Gamasutra story.


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This article is over a month old, voting and posting comments is disabled

By peternelson on 11/14/2006 4:28:24 PM , Rating: 2
"the people who write it live, breathe, and usually work in the industry."

Some of us readers actually do too ;-)

Anyway I agree that it is possible (but unproven) that Sony reduced the allocation to EB, and even if it did, that would not mean necessarily that other stores also get less or the totals are going to be less. Indeed my view is supported by the fact that no other retailers are yet crying about reduced allocation in stories like this. If all retailers were complaining of reduced allocation it would be reasonable to assume a vast reduction in total shipment, but I don't see that.

More likely, their loss (if there even was one and not pure EB miscalculation or wishful thinking) is more likely Walmart's gain (they claim to have AT LEAST 10 consoles per store), or maybe other retailers. Who knows how Sony will attempt to "fairly" distribute allocation?

My point is one retailer getting less in no way equates to a lower total, if anything "provokes speculation as to total."

The OP made a valid comment on the title, but did so insensitively which is why he was flamed and downrated for it.


"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation

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