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Creator of Pong and the man behind Chuck E. Cheese gives thumbs up to Wii and Xbox 360, but thumbs down for PlayStation 3

Nolan Bushnell, founder of all things at one point joyous to children, is featured in an interview with Red Herring where he is asked for his opinion on the state of the video game industry today.

Bushnell, who started Atari, is one of the grandfathers of the video game industry. When asked about about which areas he still follows of his former industry, he said, "I’m very curious and interested in the Nintendo Wii. I think it may expand the market beyond the hardcore [18- to 24-year old]." 

He also expressed fondness for Microsoft's online strategy, saying, "Xbox Live is interesting because it potentially becomes the platform for the living room."

But the tuned changed to a less positive note when it came to PlayStation 3. 

"I think Sony shot themselves in the foot… there is a high probability [they] will fail. The price point is probably unsustainable. For years and years Sony has been a very difficult company to deal with from a developer standpoint. They could get away with their arrogance and capriciousness because they had an installed base," Bushnell said.

Bushnell explained that ease of software development could be a deciding factor: "They have also historically had horrible software tools. You compare that to the Xbox 360 with really great authoring tools [and] additional revenue streams from Xbox live… a first party developer would be an idiot to develop for Sony first and not the 360. People don’t buy hardware, they buy software."

The interviewer then gave a counterpoint, stating that Sony must have been doing something right in order to sell over 100 million units of each PlayStation generation.

"It wasn’t anything brilliant that they did. With the PS and PS2 it was timing. They had the right pricing at the right time [and were] almost the accidental winner," answered Bushnell. "It would not surprise me if a year from now they’ll be struggling to sell 1 million units. [Factoring in the PS3’s price], I think in the U.S. the number of early adopters you have is actually around 300,000."

Sony is targeting to ship 400,000 PlayStation 3 consoles to the U.S. for its launch window, and a considerable portion of the allotment already sold out via pre-orders.



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By ViperROhb34 on 11/9/2006 3:48:20 PM , Rating: 2
It took 5 YEARS for the PS2 I bought at 299.00 to drop to 129.00 that it is now and now it comes with one controller, instead of the two mine came with on launch.

If you expect the price OF PS3 to drop from 600 to 399 anytime in the next year, don't hold your breath. You'll be dead. PS3 needs to sell well now, not later. There is more competition now then when PS2 arrived. There are less console exclusive games now. All reasons PS3 will matter less, even if you don't consider its price which cost wayyy too much for the avg family.

People on these boards act like everyone int his world is dropping everything right now to buy a Bluray OR HD-DVD player.. Well wake up because most don't give a shit. And because of that alone.. PS3 is a game console that cost too much.


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