Print 114 comment(s) - last by edge929.. on Nov 15 at 11:18 AM

Creator of Pong and the man behind Chuck E. Cheese gives thumbs up to Wii and Xbox 360, but thumbs down for PlayStation 3

Nolan Bushnell, founder of all things at one point joyous to children, is featured in an interview with Red Herring where he is asked for his opinion on the state of the video game industry today.

Bushnell, who started Atari, is one of the grandfathers of the video game industry. When asked about about which areas he still follows of his former industry, he said, "I’m very curious and interested in the Nintendo Wii. I think it may expand the market beyond the hardcore [18- to 24-year old]." 

He also expressed fondness for Microsoft's online strategy, saying, "Xbox Live is interesting because it potentially becomes the platform for the living room."

But the tuned changed to a less positive note when it came to PlayStation 3. 

"I think Sony shot themselves in the foot… there is a high probability [they] will fail. The price point is probably unsustainable. For years and years Sony has been a very difficult company to deal with from a developer standpoint. They could get away with their arrogance and capriciousness because they had an installed base," Bushnell said.

Bushnell explained that ease of software development could be a deciding factor: "They have also historically had horrible software tools. You compare that to the Xbox 360 with really great authoring tools [and] additional revenue streams from Xbox live… a first party developer would be an idiot to develop for Sony first and not the 360. People don’t buy hardware, they buy software."

The interviewer then gave a counterpoint, stating that Sony must have been doing something right in order to sell over 100 million units of each PlayStation generation.

"It wasn’t anything brilliant that they did. With the PS and PS2 it was timing. They had the right pricing at the right time [and were] almost the accidental winner," answered Bushnell. "It would not surprise me if a year from now they’ll be struggling to sell 1 million units. [Factoring in the PS3’s price], I think in the U.S. the number of early adopters you have is actually around 300,000."

Sony is targeting to ship 400,000 PlayStation 3 consoles to the U.S. for its launch window, and a considerable portion of the allotment already sold out via pre-orders.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

By NoSoftwarePatents on 11/9/2006 1:14:31 PM , Rating: 2
"...everyone else thought it was stupid..." is subjective, so you aren't adding anything as you opine. Now compared to other hardware for arcade platforms, it was technically inferior, as Capcom's CPS-2 had a powerful architecture as was Sega's System32 platform for starters.

The NeoGeo was NOT TARGETED at the same market segment that the Sega Genesis, NEC TurboGrafx-16 and Super Nintendo was as it was released in 1990. It was found in magazines such as The Sharper Image, Playboy, and it could be purchased at places like the now-bankrupt Incredible Universe and other not-so-common stores.

It was an enthusiast platform, targeted exclusively at people who were willing to pay $150 or more per game with a super expensive console, plain and simple. Thirteen years is a LONG time-what other platform has been supported that long in recent times? Some "flop" indeed.

If you really believe SNK was going after the same customers that were willing to pay $100-150 for a dedicated game machine coupled with $30-50 games, you are just plain wrong. If you have any websites that cite the fact that SNK was somehow banking that the NeoGeo was going to exclusively "save them", I'd love to see that.

SNK has made some bad management decisions, like all companies do, but the NeoGeo and MVS were NOT the main reason why they went bankrupt.

"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
Related Articles

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki