Goodbye Dawn, hello Adrianne Curry
Bye Dawn, you won't be missed

Typically we aren't ones to point out blatent marketing compaigns, but here's one we couldn't pass up.

Today at NVIDIA's GeForceLan event, the company announced its GeForce 8800-series GPUs.  To demonstrate the GPUs are capable such life-like quality, the company hired a model to officially replace Dawn, the old mascot of GeForce. Adrianne Curry has been featured in Maxim, Playboy and VH1's America's Top Model

Over the countinuous snicker of hundreds of sex-starved male journalists, NVIDIA's Ujesh Desai attempted to describe how the new shader models in G80 can show us the complex details of Curry's pores.

 "I am honored to have been selected as the first celebrity for this project," said Adrianne Curry. "The Digital Adrianne is so realistic, it's really trippy. Lara Croft, eat my shorts!"  Incredible.

And yet we wonder why E3 tried to shut down booth babes.

"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad
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