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The Big N plans to actually supply the demand

With all the warnings of shortages for Sony's new console, Nintendo is sits on the other side  by announcing that it will have approximately four million Wii systems available globally during the six weeks between Wii's November 19 launch in the Americas and the end of 2006.

Even with the impressive lot of consoles, Nintendo is expecting sell-outs and plans to maximize all its resources to rapidly replenish retailers' shelves as often as possible.

"Wii is for both experienced and uninitiated gamers, and it will be available for the masses," says Nintendo of America President Reggie Fils-Aime. "Because of demand, we're urging shoppers not to get complacent. The level of demand we're seeing goes beyond the ordinary. Retailers are telling us a significant fraction of customers pre-ordering Wii are nontraditional gamers -- people looking for a better way to play. And that's exactly what Wii is designed to provide."

Nintendo cites several sources for its extreme optimism in Wii sales, one being a new study by the Consumer Electronics Association which estimates a 27 percent spending increase this holiday season on electronic goods.

Wii goes on sale in the Americas November 19 at an MSRP of $249.99 (CDN$279.99), and comes packed with Wii Sports. A total of 62 new and classic games will be available for Wii during the five weeks after launch. The American launch is followed by the December 2 Japanese launch and the December 8 European launch.


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RE: wow
By akugami on 11/2/2006 3:55:22 PM , Rating: 5
I'd say you're just predicting doom and gloom for the Nintendo Wii without any true basis for your predictions. The last time I checked, Nintendo has made money hand over fist from every console except the Visual Boy.

Heck, everyone and their grandmother branded Nintendo a failure due to it's 3rd place (in console sales) finish behind the Xbox and PS2. What many don't mention or don't even realize is that Nintendo made a lot of money off the Gamecube while Xbox lost roughly two billion. I don't know about you but if I was the owner of a company, I'd rather be number three and raking in millions than number two and losing two billion.

Judging by Nintendo's past performance of making money on every system they sold (excepting the Virtual Boy as stated) it is logical to conclude they will of course buck the trend and lose money on the Wii.

Sony of course lost money initially and then raked in money like crazy due solely to the PS2 having the most 3rd party developer support. However, due to the very high cost of entry for the PS3, it is impossible to sell PS3's at the rate PS2's went for. You'd need a very large price drop (more $ loss) for the PS3 to keep pace with the PS2.

Another problem is the already very high cost of producing and subsidizing the PS3. Sony Senior VP Takao Yuhara is already on record as stating the PS3 will take 5 years to recoup it's costs. I'm sure those numbers are based on Sony retaining most of it's PS2 sales numbers. Sales numbers which I seriously question due to the high cost of the PS3 even with Sony eating a good chunk of the cost to make the system.

Regardless of who is in first place, I think this generation will largely be equalized with the #1 spot taking roughly 40-45% of the market at best and I wouldn't at all be surprised if all three systems took roughly a 3rd of the market.

Unlike Tickle Me Elmo or the Beanie Babies, Nintendo has sustained long term success judging by it's 100+ year history of being in business. It is one of the oldest companies in the video games business and has outlasted giants like Atari and Sega and upstarts like Bandai, Neo Geo, 3DO and others. While the Playstation has largely eclipsed Nintendo, it's not like Nintendo was ever in any danger of going out of business due to the fact that they made money every single year. I really don't see the next 3-5 years being any different.


"My sex life is pretty good" -- Steve Jobs' random musings during the 2010 D8 conference

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