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Lite-On did not pull the plug on consumer optical disk drives

DigiTimes previously reported Lite-On was pulling out of the consumer optical disk drive and standalone DVD recorder market. This article incorrectly interpreted a Lite-On press release. Lite-On has issued a press release correcting the subject at hand. The press release states Lite-On will continue to ship consumer optical disk drives as it is the world’s second largest manufacturer. The previously released press release only affects Lite-On’s consumer standalone DVD recorder products.

Lite-On’s Director of its DVD recorder business unit, Mister Tony An’s official statement on the matter is:

We have to admit that retailer business is a big contributor to a negative profit of the DVD recorder Business Unit in Lite-On IT Corp, especially in the USA market. That is why we need to have a serious review on the current business model with each customer in different region. For any unhealthy business, in fact no matter it is Lite-On brand or private label/ODM business, Lite-On IT has to discontinue the projects or lead them to a profitable & healthy direction.

Internal 5.25" DVD recorders will continue to show up on store shelves.  Only set-top boxes  are really affected by this announcement.

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By Nik00117 on 10/30/2006 3:45:31 PM , Rating: 3
I love lite-on i've had nothing besides brilliant performance from their drives. Every single customer build I do for my business I normally toss a lite-on because they generally are the cheapest retail package with nero burning software which is a big plus, AKA I could buy a DVD burner for 30 bucks, and have to spend a extra 30 or go with some lesser known DVD burner software for a customer build or I could go with a retail package pay 35 for the nero, and DVD burner which works flawlessly.

Granted maybe for those of us who burns lots of DVDs you might see negative aspects to the Lite-On DVD line, but I don't :) Glad to see Lite-on back on the bandwagon.

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