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Hello ATI.AMD.com

AMD today announced its acquisition of ATI has been completed for an approximate $5.4 billion USD. The transaction details include a $4.3 billion cash buyout and 58 million shares of AMD common stock in exchange for all common shares of ATI. Shareholders were offered the following options:
  • ATI shareholders who elected to receive cash will be entitled to receive, for each common share for which a valid cash election was made, approximately US $18.59 in cash plus approximately 0.1245 of a share of AMD common stock;
  • ATI shareholders who elected to receive stock will be entitled to receive, for each common share for which a valid stock election was made, 0.9596 of a share of AMD common stock; and
  • ATI shareholders who did not make a valid election will be entitled to receive, for each share for which no valid election was made, 0.9596 of a share of AMD common stock.
Quickly after the complete acquisition announcement AMD has absorbed ATI.com and transformed it into ati.amd.com. Gone are the red corporate ATI logos. Instead ATI’s website has turned green and filled with AMD logos. The website appears to remain the same as ATI’s previous website, though everything is greener. Nevertheless, ATI branding is still used on graphics and chipset products. Xilleon, Theater, NXT and Imageon products appear to have switched over to AMD branding.

This appears to fall in line with previous rumors that AMD would keep ATI and Radeon branding on consumer products. With the acquisition complete it is unknown if Intel will renew its cross licensing agreement with ATI in the future. ATI was previously working on a variety of Intel chipsets including the announced Radeon Xpress 1250 and upcoming RD600 CrossFire Xpress 3200 for Intel processors.


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Well let's hope AMD can polish up the old ATI
By Beenthere on 10/25/2006 8:39:45 AM , Rating: -1
As other folks have noted ATI has a dismal history when it comes to customer support. Maybe they've heard of it, but they sure never provided it. I think you could sum up what ATI called customer support in two words - B.S.

With AMD being a customer centric company I hope things will improve now that they have acquired ATI. While ATI has some good engineers and a strong customer base, which should only grow under the AMD brand, ATI was a very frustrating company to work with and pretty damn arrogant. Hopefully the negative aspects of ATI will be cast aside and a far better ATI will emerge under AMD ownership.




By Spoelie on 10/25/2006 1:55:25 PM , Rating: 2
That's exactly what I'm afraid of, that AMD's more docile (but granted, more efficient) environment will tame some of ATi's agressiveness. The GPU market is a brutal place to compete in, where 2-3 months of delay equals a shedload of lost sales and cash. What they cannot do now, being a subsection of AMD, is lose focus on what made ATi the company that they are (ahum, were) today.

But looking at customer support seperatly, isn't that mostly handled by the AIB companies?


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