After all the problems the company's been going through due to its battery fiasco, Sony executives finally emerged to publicly apologize for the inconvenience its electronic components have caused worldwide.
"I would like to take this opportunity to apologize for causing worries over safety of lithium-ion batteries," Sony Corporate Executive Officer Yutaka Nakagawa said, bowing apologetically with two other executives in Japanese tradition at a news conference at a Tokyo hotel, reports the Associated Press.
"We want to put this behind us," Nakagawa said. "I take this problem seriously and I want to finish the replacement program as quickly as possible for the sake of our users and corporate customers."
Sony spokesperson Naofumi Hara clarified what Nakagawa meant by "safety."
"This is not a safety issue," said Hara. "This is about addressing people's concerns which have become a social problem, and we made the managerial decision that the recall was necessary."
Sony also confirmed that the battery recalls are causing a global shortage. According to Reuters, Nakagawa said the company was in talks with PC makers about enlisting the help of other, perhaps even competing, battery makers to meet demand.
The embarrassment caused by the recalls are having some question Sony's technical prowess.
When asked about the likelihood that PC makers may stop using Sony batteries and switch to other manufacturers, Nakagawa responded: "We think there is a good chance for something like that to happen."
Still, Sony stands strong saying its battery disaster won't deter the company from the business. "The battery operation is a very important business for us. We have no intention of quitting it or scaling it down," Nakagawa added.
Sony recently projected its lowest profit in five years due to the financial hit the company will take in replacing faulty batteries.