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Everything short of seppuku

After all the problems the company's been going through due to its battery fiasco, Sony executives finally emerged to publicly apologize for the inconvenience its electronic components have caused worldwide.

"I would like to take this opportunity to apologize for causing worries over safety of lithium-ion batteries," Sony Corporate Executive Officer Yutaka Nakagawa said, bowing apologetically with two other executives in Japanese tradition at a news conference at a Tokyo hotel, reports the Associated Press.

"We want to put this behind us," Nakagawa said. "I take this problem seriously and I want to finish the replacement program as quickly as possible for the sake of our users and corporate customers."

Sony spokesperson Naofumi Hara clarified what Nakagawa meant by "safety."

"This is not a safety issue," said Hara. "This is about addressing people's concerns which have become a social problem, and we made the managerial decision that the recall was necessary."

Sony also confirmed that the battery recalls are causing a global shortage. According to Reuters, Nakagawa said the company was in talks with PC makers about enlisting the help of other, perhaps even competing, battery makers to meet demand.

The embarrassment caused by the recalls are having some question Sony's technical prowess.

When asked about the likelihood that PC makers may stop using Sony batteries and switch to other manufacturers, Nakagawa responded: "We think there is a good chance for something like that to happen."

Still, Sony stands strong saying its battery disaster won't deter the company from the business. "The battery operation is a very important business for us. We have no intention of quitting it or scaling it down," Nakagawa added.

Sony recently projected its lowest profit in five years due to the financial hit the company will take in replacing faulty batteries.



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RE: Thats nice
By akugami on 10/24/2006 8:19:56 PM , Rating: 2
quote:
" This is not a safety issue ," said Hara. "This is about addressing people's concerns which have become a social problem, and we made the managerial decision that the recall was necessary."

Emphasis mine but this is why I am less than satisfied with this "apology" from Sony. I mean seriously, WTF. Yeah, we're apologizing about these batteries because it's becoming a "social issue." And by that I think they mean people are getting scared about exploding Sony batteries. But hey, it's not because they can cause bodily harm or anything.

Sony, you screwed up. Just admit it and stop dancing around the issue. It's like Apple (and I'm a supporter of Apple) blaming Microsoft for the bad quality control checks that allowed a trojan to be loaded onto some iPods. You screwed up, admit it.


"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner














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