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Wii and 360 priced too high compared to the PS3?

We’ve almost come to expect for Sony execs to make off the wall comments when it comes to the current climate in console gaming. We've heard Sony CEO Ken Kutaragi say that the PS3 was "probably too cheap" and just recently European VP Jamie McDonald stated that European gamers "don't mind" delays with regards to the PlayStation 3. Now, we have some commentary from Sony Australia's Michael Ephraim to add to mix.

Ephraim stated that for its intended market, the Nintendo Wii is too expensive despite its "family oriented" roots. "For this Christmas, I think that price point is still not family entertainment because AUD $500 is a lot to fork out, but we welcome the Nintendo heritage of gaming where they can appeal to a broader audience because long-term that is critical for the industry," said Ephraim.

Ephraim concedes that the XBOX 360 has done well in Australia, but that the unit is still a bit on the expensive side. His main problem with the console, which many may agree with, is that the content just isn't there yet. He also goes on to say, "It's still pricey, and I'm sure Microsoft will do everything they can, but if you just look at the offerings from each format and the marketplace that we are now playing in, especially PlayStation 2, it has to be affordable because we are talking about mass-market and non traditional gamers."

How does one respond to such commentary on Wii/360 pricing? It'd be one thing if the PS3 was at price parity or even cheaper than the competition, but it is the console with the higher price tag. In the case of the Wii, the base PS3 is twice as expensive for North American customers. Perhaps Sony is touting its Blu-ray-equipped PS3 as having a lot more value per dollar than its competition, but “value” is a measure that is different for each individual gamer.

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Speaking of blowing things out of proportion..
By lwright84 on 10/11/2006 11:24:16 AM , Rating: 3
I see nothing absurd or "out-of-touch" about these comments from the Sony exec. Sure he could've worded his opinions a bit differently, but if you guys would get the Sony-is-bad monkey off of your backs perhaps you wouldn't be so quick to assume and ultimately misinterpret.

By some aspects, the man is speaking the truth. Despite what your tainted minds would rather believe, the PS3 delivers more bang-for-your-buck than any of the other next-gen consoles. It is more right than wrong to claim that the PS3 is "probably too cheap".. because it is.

The Wii is a bit pricey for being nothing more than re-packaged GameCube hardware with a gimmicky remote. The Xbox360 could also be seen as "overpriced" due to its lack of developer support (in comparison) and fee-based online services.

The point is that the man isn't THAT far off from truth and is certainly in touch with reality. The only people who come across as "out-of-touch" and ridiculous here are the readers filling their comments with annoying bias and misinformation.

RE: Speaking of blowing things out of proportion..
By OxBow on 10/11/2006 11:59:48 AM , Rating: 2
It's pretty clear that he's getting exactly the reaction that he wanted. Nintendo and Microsoft want to you to see their consoles as comparable to the PS3 and then choose their lower priced units. Sony needs people to actually compare the specs vs. price differential. If this comment gets people to talk about the PS3, then the buzz will do them good. If it gets people to actually look at the specs, they'll come out even better. If the consumer buys Nintendo and Microsofts arguments that the consoles are basically the same, then Sony has more trouble. These comments are just part of the publicity blitz that's only going to heat up. The reverse psychology they are using here is a classic marketing technique and fairly well thought out and reasoned. After all, it has the bulletin boards buzzing which stirs up interest.

Is $629 a lot of money (my price yesterday from Gamestop including tax)? Yes, it is. Is it worth it compared to the technology inside the console? For me, it is. I'm not buying this as a present for under the tree, it's for me, a middle aged, working professional with an 1080i tv and a middle class lifestyle.

By kilkennycat on 10/11/2006 2:22:59 PM , Rating: 3
Hope you got a 2-year full-replacement extended warranty ---- with a clause guaranteeing full PS3 purchase-price refund if the replacement does not show up within an acceptable time.... I fully expect significant 'infant mortality' of the PS3, just as there has been with the Xbox360. And considering that the PS3 is going to continue to be in a world-wide shortage for about a year, replacement units are going to be very hard to come by. Such is life in console-land for the 'early-adopters'.

BTW, you will be very lucky indeed if your pre-order actually shows up in the first batch of shipments. Just as with the preorders on the Xbox360 when production failed to cough up the pre-order numbers by the release date. Likely to be less of a catastrophic shortfall then the Xbox360 since the pre-order queue was opened much closer to the actual release-date.

By snyper256 on 10/11/2006 5:19:41 PM , Rating: 3
Yeah, it would seem that any new console hardware made by Sony or Microsoft will have issues for the first six months or so.

Definitely not a stupid statement by Sony Australia - seems like they've got their heads on straight.

RE: Speaking of blowing things out of proportion..
By DFranch on 10/11/2006 12:18:00 PM , Rating: 4
The PS3 is only a good deal if you really want a Blue Ray Player. If you have no interest (like me), then I've just spent an extra $200 for something I don't want. That is not a bargain.

The last time I checked the X-Box 360 was being sold at a loss per console. The Wii is sold at a profit, so he has at least made 1 valid point. Your point about lack of developer support is no longer as valid as it used to be. There are far more developers for the 360 than for the original X-Box. Also, X-Box live is a known commodity, I would not tout the free online services from SONY until you have actually seen it in action, as it may suck. SONY does have a history of making exaggerated claims that don't come completely true.

The thing that really makes him out of touch is the PS3 is 50% more than the 360 and he is saying the 360 is overpriced. hello stone meet glass house.

By DFranch on 10/11/2006 12:25:31 PM , Rating: 2
Oh, I forgot. I can use the 360 as a media center extender. for my media center PC which I use to record TV. To me that makes the 360 way more of a bargain than the PS3.

By figroc on 10/11/2006 10:43:14 PM , Rating: 1
If I want a Blue Ray Player, I still wont get a PS3. As Blue Ray goes popular, I am pretty sure that Microsoft will release Blue Ray Player Addon just like HD-DVD Player Addon.

By encryptkeeper on 10/11/2006 12:35:35 PM , Rating: 4
I'm so tired of people saying the Wii is a GameCube with different packaging. The Wii is roughly twice as powerful as its predecessor, and the controller isn't gimmicky, it opens the door to a whole new way to play games. Their online gaming community has tons of cool stuff. The people who have played first person shooters with the new Wiimote have said it's more satisfying to play that way than with the analog controller. This is coming from guys like, and those guys usually only like games with the best graphics and the most powerful systems.

RE: Speaking of blowing things out of proportion..
By NotAok on 10/11/06, Rating: 0
By encryptkeeper on 10/11/2006 5:50:26 PM , Rating: 4
Does the GameCube have WiFi? No
Does the GameCube have the ability to use the new controller? No
Does the GameCube have a virtual console to play games from the NES, SNES, N64, Sega Genesis or Turbo Grafx 16? No
Does the GameCube have the graphical power that the Wii does? No
Does the GameCube have standard DVDs as the game medium, giving it the ability for larger games requiring more space? No
Does the GameCube have the ability to interact with the DS wirelessly? No (and the Wii probably will)
Did the GameCube have the support of lots of Japanese game developers? Not as much as the Wii.

Now take all that away and think about all of the old games the Wii can play. There are fewer and fewer classic games being released (I'm not saying there are fewer good or even great games, just classics; games people will want to play FOREVER). More people remenisce about playing Mario and Golden Axe and Sonic and the old Zelda games and they've just been waiting for something to play them on again.

By Caligynemaniac on 10/11/2006 5:58:45 PM , Rating: 3
Saying the Wii is a repackaged Gamecube is a lot like saying the Pentium 4 is a repackaged Pentium 2. After all, they both still use the x86 ISA.

RE: Speaking of blowing things out of proportion..
By freon on 10/11/2006 2:33:43 PM , Rating: 2
Didn't someone from Nintendo even say the Wii is on par with a GC? I could have sworn something like that came up a couple weeks ago.

By Acanthus on 10/11/2006 3:10:31 PM , Rating: 2
On par programming-wise.

Which has nothing to do with the actual graphics/performance of the console.

RE: Speaking of blowing things out of proportion..
By freon on 10/11/2006 2:41:33 PM , Rating: 2
Exactly how does it offer more bang for the buck? Because it can play Blu-Ray? Wow!
Bang/Buck = Bang for the buck.
PS3 is a game console that can play movies on a format that isnt even close to being considered mainstream. Hell, Blu-Ray isnt even close to being accepted as a full on supported standard yet. Then you have to take the console market and figure out what % of people buying consoles actually give a crap that it plays Blu-Ray. I bet it isnt very high. So, at it's current price point, the PS3 is not exactly high on the bang for buck chart. It's probably more into the negative side.

RE: Speaking of blowing things out of proportion..
By akugami on 10/11/2006 10:01:30 PM , Rating: 3

Absolutely agree on bang for the buck. Read the above article for a sobering look at how much extra bang for the buck Blu-Ray will provide. Keep in mind that Blu-Ray is not even guaranteed to be the dominant replacement for DVD's.

Sony itself has stated it expects optical discs to become less relevant in 5+ years. So why the push for a format that is suppose to decline? Billions in licensing fees much like what Philips collects now on CD's. Every commercially produced CD, every blank CD, all pay royalties to Philips and Sony wants in. It's the whole reason we've seen many proprietary formats from Sony such as, but not limited to, Beta, Memory Stick, UMD's, Atrac, etc.

Sony has some very good engineers in their various departments and I'm really wondering whether SCE even wanted a highly expensive disc drive that adds little to their system. Wouldn't be the first time a different arm of the Sony corp. exerted pressure on the hardware guys to fark up what would have been a decent product. Take Sony's early digital audio players that don't support mp3's for example. The higher speed DVD drives are as fast as Blu-Ray.

I don't have exact reports on the cost of manufactoring Blu-Ray's (estimated at $2) but two DVD9's (extimated at $0.80) are roughly the same cost and provides 17GB. I do not know of any single game that would not fit on 17GB's of space. Especially with today's pretty good compression algorithms that should reduce space taken up by textures by roughly 30-50%.

I know some will point to the multi-disc sets of some of the Final Fantasy games but a lot of the stuff was duplicated between discs and it was FMV's that took up most of the space. Considering the power of the PS3 (and heck, the Xbox360), you can have space saving ingame cutscenes that look great and takes up very little space, saving FMV only for special occasions.

As far as the Xbox360 being too expensive, it's still being sold at a loss. Probably much less of a loss than the PS3 but still at a loss. So in some respects, it'd be hard to argue it was overpriced. Though it is pricey, which is one of the reasons why I haven't bought one. That and the impending process shrink for the CPU's which should bring about a reduction in the thermal problems inside the Xbox360 console.

And for the's not being sold at a loss, much like every other Nintendo console. Nintendo is out to make a profit, even if it's only a small one on everything they sell. That's sound business practices. If refusing to lose money on their products means that it's overpriced, it's kind of hard to argue that Nintendo is doing something wrong considering how long they've been in the console market while others like Sega, Nec, Bandai, Neo Geo, 3D0, Philips, Atari (and probably some others) have failed. I really would have liked for them to beef up the graphics more, especially considering the lower resolutions they are slated to work with but if they deliver on their promise of great gameplay then I'll overlook that fact.

RE: Speaking of blowing things out of proportion..
By cuban0l0c0 on 10/12/2006 8:50:37 PM , Rating: 2
I do not know of any single game that would not fit on 17GB's of space. Especially with today's pretty good compression algorithms that should reduce space taken up by textures by roughly 30-50%.

Copied this from Ted Prices (Insomniac Games) blog:

"The second topic that has been surfacing a lot lately is our support of Blu-ray as a medium. Yes it is true - we are currently using more than 20 gigs. And yes, we do compress our level data. The fact that we store so much on disc is actually not that surprising when you look at the numbers. Consider that even with compression, each of our “levels” (or loaded areas) has more than 300 megs of unique data."

By akugami on 10/12/2006 11:44:32 PM , Rating: 2
Would you like to quote the rest of that blog article?

We also include a lot of data in the form of game movies in both HD and PAL formats, high quality audio streams for all supported languages and some of those Insomniac “extras” that our fans have come to expect.

Basically, like I said, aside from bloat in the form of FMV most games are quite reasonable in size. I didn't think I needed to say "I do not know of any single game that would not fit on 17G's of space sans FMV" since I've been saying how games don't need the Blu-Ray drive. I have posted in the past that with the power of the PS3 (as well as the Xbox360) that FMV simply isn't needed since a well scripted in game cinema's will still look stunning if the screenshots of game footage are to be believed.

I am curious as to how much of the 20GB used in Insomniac's game is actually taken up by the different movies and multiple audio streams. I'd wager enough that if you were to use the game engine to render the movies, it would fit into two DVD9's.

By marscay on 10/12/2006 10:37:17 AM , Rating: 1
The Xbox360 could also be seen as "overpriced" due to its lack of developer support (in comparison)

hahaha that's hilarious, how many coco pops you have for breakfast something's messing with your reality.

"sony" and "developer support" are mutually exclusive since the ps2 and we see no reason for it not to be the same on the ps3.

developing games on the xbox & 360 is kids play compared to the sony consoles.

By Randum on 10/11/2006 10:03:06 AM , Rating: 4
The console with the highest price....nearly $250 is too expensive for the wii??? and the ps3 makes the 300-400$ 360 not seem so much....

sony you are still not getting my money at launch

RE: What?
By Lonyo on 10/11/2006 10:15:59 AM , Rating: 3
It's not $250 in Australia.
The Wii is too expensive (at the given price) in the UK. It's £180, the Xbox 360 Core system is £200.
It wouldn't suprise me if the Wii was similarly expensive in Aus, not really a cheap option IMO, especially when the controllers are more expensive, and the games do not appear (from pre-order prices) to be any cheaper than those for the 360.
The 360 being too expensive could be considered true as well, if you look at the full pack, but the Core system is quite cheap (especially compared to the Wii).

The fact that the PS3 is vastly overpriced does not affect the ability of the Wii or 360 to also be overpriced, just maybe not by as much.

RE: What?
By Moishe on 10/11/2006 11:15:43 AM , Rating: 2
I agree with this statement. Personally, I'm leaning toward the Wii (in the US).
If the 360 Core were the same price, I'd get the 360 w/out question, or if the 360 premium were around $320. The cheapest 360 premium I've seen is around $390 after shipping.

The fact is, the Wii has to be cheaper by just a little bit. The difference between $250 and $390 is quite a bit considering you still haven't bought games yet. That $130 difference will by at least 2-3 Wii games.

RE: What?
By maverick502 on 10/11/2006 12:29:20 PM , Rating: 2
Amazon is offering Gears of War for free if you buy the Xbox 360 Premium during October. So, you are getting the 360 for only $340, not bad.

RE: What?
By Vanners on 10/12/2006 1:14:11 AM , Rating: 2
In Australia pre-orders for Wii are $399 (not $500 as in the article). Perhaps the Sony Exec misread the $1000 pricetag of PS3 as $100? - Nah!
As for just how many games you can get with the $140 between Wii and XBox 360 - Nintendo is saying you can download games from past consoles for $US9 that will play on Wii - That is a LOT of games! They may not be eye-popping and new but for gaming fun I can part with $US9.

RE: What?
By Ratwar on 10/11/2006 12:16:37 PM , Rating: 2
The fact that the PS3 is vastly overpriced does not affect the ability of the Wii or 360 to also be overpriced, just maybe not by as much.

I agree, but considering that the x-box 360 is/was being sold for a loss, I think that in this specific situation it is rather stupid to call the 360 overpriced without backing up that statement. Anyways, the fact is that Mr Ephraim has a major bias in this situation, and his goal by calling the two other products overpriced is almost certainly to increase the sales of the PS3 (of course, there's nothing wrong with that). The thing is that he doesn't really back up his claim with evidence making it seem more like a stupid marketing thing more than anything.

RE: What?
By Locutus465 on 10/11/2006 9:51:30 PM , Rating: 2
Wow... I'm kind of shocked that it's so much more expensive in AU... Is the market here in the US really that much bigger than over there? Last time I talked to the gamestop folks you were looking at games averaging $50/game ($10 cheaper than 360 and from what I hear $20 cheaper than PS3). Factor in the cost of the unit and it's dirt cheap as far as next gen goes!

RE: What?
By odobo on 10/11/2006 10:18:33 AM , Rating: 2
well... the exec didnt say anything about the PS3 isnt expensive .... he is simply saying the Wii and 360 are expensive too in his opinion....

now thats a pretty nice PR statement.... only if the consumers agree with him

RE: What?
By astrodemoniac on 10/11/2006 11:04:52 AM , Rating: 3
That's it exactly I agree with you and with him. He is by no means saying that the PS3 is cheap. All he is saying is that the XBOX 360 and Nintendo Wii are too expensive when compared with it... and I agree.

Yeah yeah the PS3 costs €600 blah blah blah but stop for a second and think of what you are getting euro for euro and I think (at least machinery and technically wise) that you get far more from the PS3.

RE: What?
By stromgald on 10/11/2006 11:28:33 AM , Rating: 1
The overall value you get with a PS3 may be higher now, but expect a price drop from XBOX360 and Wii when the PS3 hits shelves.

They do that to dampen the impact of the release of the PS3, and they also probably have an extra 5-10% added on the price right now since there's less competition. The Sony execs will probably be parading around saying, "we told you they were overpriced." But, in reality, that's just the way the market works.

RE: What?
By elmer92413 on 10/11/06, Rating: -1
RE: What?
By Vanners on 10/12/2006 1:42:32 AM , Rating: 2
The gaping flaw in arguements with this is that technology/$ != value. It has never been the case for computer games and never will be. People who buy systems on this basis sell those systems at a loss 6 months later when the fun is not realised (see ebay for examples). The value is in enjoyment.
Will I buy a 360 - no! It's no more fun than my original XBox and I have 40+ fun games for it, most of which won't even work on the 360.
Will I buy a $1000 (AU) PS3 and then pay $120 per game - no!
I will buy a Wii that plays all my classic Nintendo games, that gets my whole family involved (not just me and my gamer sons) and is a completely new gaming experience. Sure it's a bit more expensive than I would have liked, but it definitely has the fun factor to make up for it. And it has the advantage that I am not paying for my console with every game I purchase.

Value = fun/$

RE: What?
By kitchme on 10/11/2006 11:22:20 AM , Rating: 2
I think we have (almost) all the possibilities covered here. A few more left to cover:
- All three cost too much
- Wii too much, PS3 and 360 cheap
and of course these two: 000 010

RE: What?
By Christopher1 on 10/11/2006 5:13:35 PM , Rating: 2
Well, all the systems are too expensive, I agree with that.

The games are too expensive as well: 70-100 dollars for a PS3, XBox360 or Wii title? I don't think so.

RE: What?
By mrsticks1982 on 10/11/2006 1:11:25 PM , Rating: 5
Hmm I can add.

Wii $249 + Xbox360 $399 = $648 and now I have two kickin' systems to play around with for only $49 dollars more than the ps3.

Another comment
By DigitalFreak on 10/11/2006 10:14:57 AM , Rating: 4
that shows just how out of touch with reality that Sony really is.

RE: Another comment
By retrospooty on 10/11/2006 10:29:32 AM , Rating: 1
Exactly... WAY out of touch.

RE: Another comment
By RussianSensation on 10/11/2006 10:30:38 AM , Rating: 2
Agree. The blu-ray/ hd-dvd wars are still undecided. By the time either option becomes the winner each player will cost $50 like DVD players today. This whole "bullet-proofing" technology wise debate is BS. First DVD players were junk and overpriced tech with expensive software. HD-DVD and blu-ray need true 1080P tvs to take advantage of them. How many people will have those? So you are essentially paying for first generation overpriced blue-ray disc inside ps3 for no reason.

Also paying $599 US for 7950GT tech with lower size and slower memory isn't really "value" with G80 probably being released before PS3 even hits the market.

At least when Xbox1 came out its hardware was at least on par or faster than Geforce 3 at the time. Xbox360 also had better hardware than R520 and 7800GTX 256mb. PS3 is simply 1.5 year old tech that should have come out same time as 360 for $600 US.

RE: Another comment
By othercents on 10/11/06, Rating: 0
RE: Another comment
By creathir on 10/11/2006 10:55:42 AM , Rating: 5
Looks like you are joining him outside of reality...
To compare the 360 to the PS2 is absurd...
The systems are no where near on par...

As far as the PS3 and the number of games...
Sure there are 27 titles... but the 360 will have close to 130 by years end. I would say that is a higher number than 27.

As far as your resolution... do you own a 1080p tv? (I doubt it due to the money issue on the Wii)

If you don't... all that resolution (IF it can produce it) is not worth anything...

I'm not flaming you, but your points just do not add up.

- Creathir

RE: Another comment
By DagTM on 10/11/2006 7:15:06 PM , Rating: 2
The Sony exec makes an interesting comparison - at least for the Aus market (I'm an Aussie). It's obviously not a fair TECHNICAL comparison, however it's a marketing statement. PS2 is available now, massively discounted and still being snapped up in volume. We also have slow take-up of HD TV, and very limited consumer understanding of different formats / resolutions. So it's quite a different market to the US.

Our current choices for games consoles:
- XBox360 for AU$650, with limited number of quality games (depending on preference - I know it's great value for many gamers, but opinions certainly differ on this)
- Gamecube for..... um... nah...
- PS2 for around AU$190 with a huge library of available titles
- Wait for PS3 or Wii

Pricing for Wii in Aus is AU$400... which "feels" way more than US$250 - check the exchange rate! The announced price moved the Wii from a "definite" buy to a "wait and see" for me... If it had been AU$350, I think Nintendo Aus would have had a much more marketable product.

And maybe some parents saw the announced price and bought their kids a PS2 and a couple of games instead of waiting... I don't know, but maybe that's what Sony's pushing for prior to the release of the PS3 out here.

RE: Another comment
By breethon on 10/16/2006 11:22:01 PM , Rating: 2
I totally agree. My tv only does Component video. What would be the point of getting an uber leet gaming system if I can't go beyond that anyways? I say go Wii...... ;)

What's up with the markup?
By shaw on 10/11/2006 4:47:19 PM , Rating: 2
$250 USD = $336.48 AUD. That's a huge markup. Customs? Large tax on computer hardware?

RE: What's up with the markup?
By Christopher1 on 10/11/2006 5:14:37 PM , Rating: 2
I think it's mainly a difference in the exchange rate.

RE: What's up with the markup?
By xsilver on 10/11/2006 7:28:36 PM , Rating: 2
he already converted US to AU dollars
1AU = 0.75US approx

the rest of it is probably just distribution channel profiteering...
I actually think the original comment has some merit but only in the context of australia
Wii = $250 US --- converted = $333au
Actual RRP price in AU = $500 AU --- Difference = $167

PS3 = $600 US - converted = $800 AU
Actual RRP price in AU = $999 -- Difference = $199

For a product that costs more than twice as much, the differnce in markup is only $30!!!

What the sony rep said has nothing to do with the USA.
How much does the xbox360 cost in the US? here its $649AU base console, the one with the 20gb hdd

RE: What's up with the markup?
By masteraleph on 10/11/2006 7:56:37 PM , Rating: 2
If 1$AU=0.75$US, then $US should be $486.75, but it's actually $300US= $186.75 US markup, or $249 AU markup. That sounds pretty huge to me!.

RE: What's up with the markup?
By Marlor on 10/12/2006 2:18:50 AM , Rating: 2
It's not that large a markup.

Firstly, the Sony Exec was being misleading about the price. The actual price of the console is AU$399. The Sony exec said: "I'm guessing you need to spend about AUD $500 to take home a Wii and enjoy it". He was including $101 of games and/or accessories in his price.

Secondly, the Australian price includes sales tax. So, converting US$249 to Australian dollars, we get AU$334. Adding 10% sales tax results in a price of $367. So, there is approximately AU$30 diffence in price between buying the console in the US and in Australia. Considering the smaller Australian market, and the fact that the Australian dollar is especially strong against the Greenback at the moment, this is pretty reasonable.

and the Wii is too expensive
By Rage187 on 10/11/2006 10:55:40 AM , Rating: 1
I agree that $250 for basically a dvd player and a Wiimote is way too much.

Heck, Nintendo already came out and said they were making money on each console they sold.

RE: and the Wii is too expensive
By Moishe on 10/11/2006 11:34:18 AM , Rating: 4
What DVD player can play the same quality games? None that I know of and you can easily find good DVD players that cost more than the Wii without those features.

And God-forbid that Nintendo make money... lol

The Wii is definitely handicapped in the power dept. but this is "by design" and Nintendo is taking a risk in trying to produce something cheap and still fun. Remember when games were about fun? For Nintendo this isn't a contest to see who has the biggest d*ck, it's a way to capture the average gamer. It's a risk, but I hope they succeed because it's about time the game industry gave us a choice between high power/price and lowe power/price.

Just like with anything, there are hardcore gamers and casual gamers. The hardcore may need a higher power system or maybe they're just into the competition and bragging rights of having the best. Nintendo seems to realize that this "enthusiast" market is not the most common gamer (and they want to expand that market). The mass population is casual, wanting entertainment that is reasonably priced and fun. The most common user couldn't care less about the number of CPU cores or the shineyness of the gfx.

By encryptkeeper on 10/11/2006 4:36:26 PM , Rating: 2
I totally agree with you. The Wii will appeal to the masses with the innovative control device despite lower power, like the DS was able to do. A majority of the technology industry really follows the "I have a bigger d*ck than anyone around" formula I'm afraid.

By encryptkeeper on 10/11/2006 5:58:06 PM , Rating: 2
Unfortunately, Nintendo said the Wii will not play DVDs. Maybe they'll make an update to play them with their WiiConnect24 or whatever its called, but it doesn't make sense. I'm all for Wii, but this one decision is pretty dumb. They made it because everyone already has DVD players. Yeah, very true. If it has even entered your darkest dreams to buy a Wii, you have a DVD player already. If not more than one. Hell, I live in a 2 bedroom apartment with a roommate and I can play 6 DVDs in my house at once. And I don't have any multiple DVD loaders either. But at the same time, Nintendo's own statement was that they wanted the Wii to be the entertainment center of the living room. How they plan to do that without a DVD player makes no sense.

Atari 2600
By boobot on 10/11/2006 12:18:34 PM , Rating: 2
I paid $139 for my Atari 2600 when it was first released. Now that is an awesome buy!

RE: Atari 2600
By jeffbui on 10/11/2006 12:36:09 PM , Rating: 2
$139 bucks back then is worth about $500 today.

RE: Atari 2600
By cochy on 10/11/2006 2:01:01 PM , Rating: 2
$451.05 according to the inflation calculator. Good point.

By encryptkeeper on 10/11/2006 12:19:03 PM , Rating: 1
Wait, this guy said the 360 and the Wii are...TOO expensive? Does this guy know how to add???

By Trisped on 10/11/2006 2:28:02 PM , Rating: 2
Too expensive for their target markets (and the Wii sounds expensive down there). The advatage is that their markets are very large, 360 targeting any console gamer and Wii targeting families and console gamers. The PS3, by his logic, is targeting to small of a market, the extream console gamer or the Blue-Ray enthusist. While they have the money to spend on these things, there aren't very many of them.

By encryptkeeper on 10/11/2006 3:49:56 PM , Rating: 2
Agreed. By the end of it's lifetime, PS3 might have a larger audience, but buy then it will be too late. Still, this is just Sony's arrogance from the domination of the market with the PS2. This generation is a whole other ball game.

By lemonadesoda on 10/11/2006 10:16:05 AM , Rating: 4
SONY HQ must be going bonkers with the amount of "loose comment" spurting from the mouths of SONY executives . After years and years of trying to build the brand, and coordinate PR, all it takes is a few big mouths to do a lot of discredit and PR damage to their own company.

Apple seems to be a company that has a better grip on loose-talk. If I were in SONY HQ, I would apply the Apple method... fire the insubordinates.

It's clear that SONY has got a lot on its hands this year. PS3 debacle, Battery debacle, and now, the PR own-goal debacle.

The technology is harder and more expensive to fix. The PR issue is easy to fix if SONY management has got the balls. Immediate termination of certain employees and implementation of PR and Communications Task Force with a strong mandate.

By NotAok on 10/11/2006 10:25:07 AM , Rating: 2
I agree with the Wii being too expensive, but not as much for the 360. As for the ps3, really it's not that expensive when you factor in everything you're getting... Is it still a lot? Hell yeah. Especially when you're a gamer like me who doesn't care about blu-ray or hd-dvd. Those are just extra costs that I'l probably never take advantage of.

RE: eh
By Moishe on 10/11/2006 11:22:43 AM , Rating: 2
Yeah, their idea of "more for the money" only matters if you care about blu-ray. If you don't, you're actually spending more money for more features you'll never use. I'd rather have a minimal system with the chance to upgrade when needed.

In the end, there are many sides to every issue and Sony is probably hoping that the majority are the people who see value in the BD drive. The ones who don't care about BD will no option and will spend the money... which simply helps Sony.

Doesn't matter
By 5150Joker on 10/11/2006 10:34:03 AM , Rating: 1
It doesn't matter what the Sony execs say, they will sell PS3's faster than they can make them. Nintendo is overcharging for the substandard parts it is putting in the GC+/Wii. If they cared about the gamer they'd have added a decent GPU to go along with that mediocre console of theirs.

RE: Doesn't matter
By Scabies on 10/11/2006 10:46:37 AM , Rating: 3
Outsell their production? That really isnt saying much, they've already stated that manufacturing is a bit slower than they would have hoped. Take, for instance, that most US stores will be seeing between four and ten units. If the employees dont snatch them up at 11:59PM first.

I'd love XBOX360 and Wii to be cheaper, so as a consumer, sure I'll say theyre too expensive. The truth is, though, that if this guy got his wish and they were cheaper, they would just sell better.

Sony may be thinking that most people are like Hollywood residents: If it's new and expensive, you're gonna buy it. Diamond encrusted T-Mobile Sidekicks? Useless, but a necessity of life. $600USD Blu-Ray Player with built in gaming hardware?

Realities of Business
By crystal clear on 10/11/2006 11:19:47 AM , Rating: 1
"Sony Exec Says Wii and XBOX 360 are Priced Too High"

Let the buyer/consumers decide that,You Sony cannot decide that for the buyers.Let websites like Daily Tech say that.
Such comments will not Sell more PS3.

You the Sony execs(all) job is to bring a working product(PS3) on the shelves ready for sale & plenty of them.

PS3 sold on the GREY MARKET at a premium price is not a healthy sign,rather a catastrophic situation(production,marketing,distributuion etc) & NOT because the demand is over enthusiastic.
Whoever buys on the grey market are a few crazies.Majority of the buyers are normal headed people who look at their finances & decide what they can buy.Accordingly choose the alternatives easily available on the shelves.
No product on the shelves means No Sale & More Sale of the
Competitors products.
When will Sony WAKE UP to the Realities of business.

RE: Realities of Business
By michal1980 on 10/11/06, Rating: 0
RE: Realities of Business
By Acanthus on 10/11/2006 3:16:27 PM , Rating: 1
Think of how stupid the average person.

Then think about how 50% of the world is dumber than that guy.

That is why Sony exsists, and it's why intelligent people bitch about them.

RE: Realities of Business
By NotAok on 10/11/06, Rating: 0
RE: Realities of Business
By crystal clear on 10/11/2006 5:31:46 PM , Rating: 2
Everything lights up at DT when we read those statements Sony exec make to the press.That triggers a chain reaction of comments of all types.
I dont hate Sony but certainly find their statements irritating.
Let Sony bring a good quality product without the blah blah
it will automatically recieve a good response.
I like honesty & quality with Talk less work more attitude.
Thats what Sony should do.

who cares
By eckre on 10/11/06, Rating: 0
RE: who cares
By GNStudios on 10/11/06, Rating: 0
RE: who cares
By DFranch on 10/12/2006 11:54:50 AM , Rating: 2
Yeah, back when PC's had better graphics and more mature games, that was true. Today consoles offer games which are as good as if not better than PC's, and you don't need 2 video cards in SLI costing $1000 to get it.

RE: who cares
By JonM on 10/11/06, Rating: 0
RE: who cares
By psychobriggsy on 10/12/2006 1:55:19 PM , Rating: 2
I got my first games consoles (GameCube, PS2) at the age of 25... I have 45 year old friends with PS2s playing Guitar Hero, GTA:SA and God Of War, amongst others. In fact the vast majority of the console market is for 18 - 35 year olds if I recall correctly.

12 year olds care about big numbers, the rest of us care about having fun after work.

glass houses...
By Xavian on 10/11/2006 10:21:54 AM , Rating: 3
Companies in glass houses shouldn't throw stones...

Pot meet kettle...

Seriously, do they really think they are in a position to claim that their competitors are 'too expensive', when they have the most expensive console in history!?

Sony's arrogance has further cemented my boycott of Sony Products in the future.

Who wrote this script?
By Rollomite on 10/11/2006 10:17:31 AM , Rating: 2
It's almost laughable that Sony execs keep spewing this B.S. $599, what a bargain. That coupled with the fact you probably won't be able to get your hands on one until Feb, equates to me buying a Wii, and sinking the extra cash into my PC. Flame on.

By VooDooAddict on 10/11/2006 11:01:31 AM , Rating: 2
Are they using the same advisors? The bottom line being. "Ignore Reality" ???

Umm, seriously?
By Kooky Krusher on 10/11/2006 11:57:13 AM , Rating: 2
Dear Kettle,

Just thought I'd write to let you know that you're black.


The Pot

Apples to Oranges
By UserDoesNotExist on 10/11/2006 1:03:39 PM , Rating: 2
Yes, the consoles are probably a little too pricey. All of them. And if anyone other than a Sony executive said this, I'd have to agree.

But comparing the cost efficiency of a 360 versus a PS2? Huh? By that logic, everyone should buy a PS2 instead of a PS3.

blu-ray hd/dvd
By Sungpooz on 10/11/2006 1:08:40 PM , Rating: 2
you know that they a university in europe (i think England) already developed a blu-ray/HD-dvd dual-format disc, right?

Blu-ray / hd/dvd wars are over.

F Sony
By DukeN on 10/11/2006 1:37:17 PM , Rating: 2
One more reason not to buy anything Sony.

Back in the day...
By kmcgill on 10/11/2006 2:36:57 PM , Rating: 2
Remember when N64 and Sony Playstation came out??? That was expensive!

Wii Price
By Zhoul on 10/11/2006 5:36:13 PM , Rating: 2
The Wii is three times more expensive than the Gamecube, and twice as powerful. Are the extra features worth the price premium? Yes = price OK, No = price too much. (I feel the latter: $229 US is the max I would've charged.)

In other news, I laugh every time I hear people complain about consoles costing too much, when meanwhile the same people will go out and buy a graphics card for the PC that does a fraction of the work of a console, yet costs as much or even twice as much more! PS3 is a bargain considering how much an equivalent NVidia graphics card costs. I'm surprised that with Cell and Blu-ray that the thing isn't over $1000 US.

By splines on 10/11/2006 5:56:50 PM , Rating: 2
Sony, your console is AUD$1000.

$1000. I'll let that sink in a little.

And yes, the 360 is going gangbusters over here, because we're only the fastest consumers of new technology in the world, you morons. We just get everything six months later and twice as expensive.

By Aikouka on 10/11/2006 6:35:31 PM , Rating: 2
He's probably just referring to the fact that the Wii costs 400 AUD, which is roughly equivalent to $300. Although, like another poster mentioned, the Premium PS3 is 1000 AUD, which is roughly equivalent to $750. XBOX 360 is 650 AUD for the high-end version, which is roughly equivalent to $480.

If anything, he's talking about the mark-up... I guess?

Also, aren't the European and Australian Playstation 3's supposed to be Region Free?

Is this Sony trying to say,
By Clauzii on 10/11/2006 7:07:31 PM , Rating: 2
... that they might drop the launch price?

To Sony, words are magic
By mindless1 on 10/11/2006 7:40:25 PM , Rating: 2
In Sony's world, it doesn't matter what it costs or if it's proprietary or even if it bursts into flames.

What matters in Sony's world is the magic words they have to say and expect customers will believe. They are very naive about the evolution of their customer base in the information age.

By rupaniii on 10/16/2006 2:22:40 PM , Rating: 2
I wonder who would win in a FUDD (Fear, Uncertainty, Doubt, and Damnation). battle between those two heavyweights.
SONY's PS3 comments
US Iraq Ware Justifications.

I'm not sure who'e spent more or risked more on their end either, and i'm a red blooded american!.

Today's news...
By GoatMonkey on 10/11/2006 10:37:49 AM , Rating: 1
is apparently that the pot called the kettle black.

You know what Sony...
By IceTron on 10/11/2006 1:12:12 PM , Rating: 1
You and EA should marry eachother cause you both have turned into the most narrowminded, concieted, arrogant companies on the face of this earth.

You will NOT be getting any more of my money. Im having a ball with my 360 and maybe the Wii will end up on my entertainment center also, but YOUR console will not be there.

By Le Québécois on 10/11/2006 5:37:30 PM , Rating: 1
For those of you that keep saying it's way over-priced I have 2 things to say to you:

1- It's not that over-priced, from what I know the wii-mote itself is 10$ cheaper than the wireless Xbox360 controller and is only 10$ more(compare to the 360 one: if you don't compare each extension are 20$) when you add an extension. Add to that that for just 20$ you can transform you're wii-mote to a gun or shot gun or a old fashion supernes and wireless controller.
I think its a pretty good deal when you think that to do that with the Xbox360 or the PS3 you would need to buy a completely new controller for each type.

2- Some of you seems to forget easily that you are ready to pay big money for a next gen console but when it come to buying to wii-mote which is a NEXT GEN controller you are all crying out loud that it's price is outragous. So explain to me why for a next gen console is ok to be very expensive but for a next gen controlley it's not?

"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard
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