Wii and 360 priced too high compared to the PS3?

We’ve almost come to expect for Sony execs to make off the wall comments when it comes to the current climate in console gaming. We've heard Sony CEO Ken Kutaragi say that the PS3 was "probably too cheap" and just recently European VP Jamie McDonald stated that European gamers "don't mind" delays with regards to the PlayStation 3. Now, we have some commentary from Sony Australia's Michael Ephraim to add to mix.

Ephraim stated that for its intended market, the Nintendo Wii is too expensive despite its "family oriented" roots. "For this Christmas, I think that price point is still not family entertainment because AUD $500 is a lot to fork out, but we welcome the Nintendo heritage of gaming where they can appeal to a broader audience because long-term that is critical for the industry," said Ephraim.

Ephraim concedes that the XBOX 360 has done well in Australia, but that the unit is still a bit on the expensive side. His main problem with the console, which many may agree with, is that the content just isn't there yet. He also goes on to say, "It's still pricey, and I'm sure Microsoft will do everything they can, but if you just look at the offerings from each format and the marketplace that we are now playing in, especially PlayStation 2, it has to be affordable because we are talking about mass-market and non traditional gamers."

How does one respond to such commentary on Wii/360 pricing? It'd be one thing if the PS3 was at price parity or even cheaper than the competition, but it is the console with the higher price tag. In the case of the Wii, the base PS3 is twice as expensive for North American customers. Perhaps Sony is touting its Blu-ray-equipped PS3 as having a lot more value per dollar than its competition, but “value” is a measure that is different for each individual gamer.

"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007
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