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Print 35 comment(s) - last by tuteja1986.. on Oct 11 at 5:08 AM

Microsoft has no intentions of giving up on the console market

Dean Takahashi of A+E Interactive recently had the chance to sit down and chat with Microsoft's COO, Kevin Turner. Turner, who has previously worked through the ranks of Wal-Mart and was once the president of Sam's Club, has a lot on his plate as of now at Microsoft and oversees products ranging from Windows Vista to the XBOX 360.

In the interview, Turner discusses a number of issues including Microsoft's broad scope for its "digital lifestyle" initiative which includes products like the XBOX 360 and Zune as well the company's current hemorrhaging of money in the games division:

q: What do you think as a business person. These guys started up the business. They anticipated losing money. They did lose billions in the first round. When you think of those numbers, it's so high stakes. You either come out of it like Sony, or come out of it sinking billions into a crazy business. For a business, that can be very scary.

a: In those four pillars, it's important for us to have multiple pillars for growth. We think we are uniquely positioned to be able to invest what it takes to be successful in areas like entertainment and gaming. People forget. Steve reminds me it to seven, eight, or nine years before Windows was profitable. People forget that. We're in it for the long term. This is a company committed to invest for the long term. We would like to make money quickly. But that's not what changes the world. That's not what innovation allows you to do. Regardless of what you look at, it takes a lot of years. This is a company that is committed to sticking to things that we believe in. Certainly, this is a space we believe in.

Microsoft has a lot invested in the XBOX brand and it has a lot of cash on hand to drag it along for quite some time. The original XBOX was a moderate sales success (despite the large monetary losses for Microsoft), while the current XBOX 360 is coming slower out of the gate than its predecessor. Whether that's because customers are waiting to see what the PlayStation 3 offers or because the XBOX 360 doesn't yet have that "killer app" remains to be seen. Regardless, the next two months should be an interesting time for Microsoft as we should see a number of new peripherals released for the XBOX 360 including the Wireless Racing Wheel and the external HD DVD drive. And there's also that tiny little game that no one's ever heard of: Gears of War or something like that…



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By webdawg77 on 10/10/2006 1:46:31 PM , Rating: 2
Well, technically Zelda can be played on the PC ... emulation anyone? The fact is eventually any console game can be remade or emulated on a PC. So, with that in mind, there could be no killer apps ... well, unless you define a killer app as being "solely" or "primarily" on one medium. A company will always release it again if there's the potential to make money, especially with the PC gaming industry being so much more than the console industry.

If you consider that, then yes Halo was a killer app for the original Xbox. Although it did come out on the PC, I hardly think people were saying "hey, I could get the Xbox and play Halo now, or I think I'll wait and see if it comes out on the PC almost 2 years later." That amount of time in gaming is ages. No one will think that waiting that long for a game to become available on another medium is realistic ... or sane.

Halo on Xbox - 11/7/01
Halo on PC - 10/2/03


By encryptkeeper on 10/10/2006 1:50:51 PM , Rating: 2
LOL Emulation...You have me there. I would say it doesn't matter because most of the newer consoles haven't been cracked yet, but can you say PSP? It was what, 2 weeks before someone cracked it?


By encryptkeeper on 10/10/2006 1:54:38 PM , Rating: 2
Nope as soon as it was released on PC it stopped being a killer app.


By encryptkeeper on 10/10/2006 2:01:28 PM , Rating: 1
Maybe we're using the wrong terminology. A killer app, according to wiki is an application that shows a previously unknown potential. A killer game is...is a video game that is popular to the extent that many buy a particular video game console or upgrade their computer hardware simply to play it. If that's true, and you already have a computer powerful enough to play something like Halo, then that makes it not a killer game.

What I'm saying is that Oblivion is probably one of the most popular games to come out on 360 so far. But Microsoft failed to release it as a 360 exclusive. Same with Halo, and soon Halo 2. If you like the Xbox, then you better tell Microsoft that they need to stop releasing games on other platforms or they'll screw their own console over.

Duh.


By NotAok on 10/10/2006 2:32:16 PM , Rating: 2
lol, you guys act as if Microsoft had just recently been formed and is only providing video game content. Obviously, given their history, they're going to push games onto the pc platform too. They're a business out to make money and if re-releasing a game that came out two years ago on pc gets them more money then why not?

Do you guys honestly think Nintendo or Sony wouldn't do the same had they the same power or connections as Microsoft?


By DaveSylvia on 10/10/2006 2:33:26 PM , Rating: 2
A killer game doesn't necessarily require that a game be exclusive to one system for eternity. Just look at GTA3 when it first came out for PS2. Yes, at the time it was exclusive, just like how Halo was exclusive to Xbox when it first came out. That game definitely is considered a killer game or app because of the fact that many people purchased PS2 hardware just to play it. Now that very same game is out for the Xbox and PC and this suddenly makes it not a killer app?

Final Fantasy 7 was a killer app for the PSX but that was also released on the PC (albeit it was a terrible port). Likewise, even though Halo was released (TWO YEARS LATER) for the PC, this doesn't change the fact that it drove people to purchase Xbox hardware. This is the main poing: a killer game or app is a product that motivates the purchase of existing hardware. It doesn't matter if it becomes available elsewere.

P.S. Oblivion isn't a killer game because it has't raised people's desire to purchase an Xbox360. The fact that its on the PC too is irrelevant.


By encryptkeeper on 10/10/2006 3:28:06 PM , Rating: 2
Then the end conclusion is there is no reason to buy a 360 at all.


By NotAok on 10/10/2006 3:35:39 PM , Rating: 2
By that logic I'm assuming you feel the same way towards the PS3 and PC gaming... They're all relative, each platform receives games that are exclusive and games that end up elsewhere. So if you feel the 360 is useless then I see no reason why you would enjoy any other system.


"Young lady, in this house we obey the laws of thermodynamics!" -- Homer Simpson

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