Maxtor Lives On!
Anh Tuan Huynh
October 3, 2006 6:00 PM
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Seagate keeps Maxtor brand
announced the Maxtor brand would live on with new products
Maxtor’s acquisition by Seagate was finalized last May and left the future of Maxtor branded drives uncertain
. Instead of retiring the Maxtor brand, Seagate has decided to take the brand off life support and restructure it as a new value brand. The new dual branding strategy will position Seagate branded models in the high end while Maxtor drives are positioned towards the more value conscious customer.
There will be very little product differentiation between the two brands. Maxtor branded hard drives will be based on Seagate models, though newer technology on Seagate drives will take a little longer to trickle down to Maxtor products. Seagate branded drives will retain its longer five-year warranty whereas Maxtor branded hard drives will only have a three-year warranty.
Seagate also announced a refresh of Maxtor’s current product lineup in addition to the dual branding strategy. New Maxtor products include a refreshed
products. Maxtor’s latest DiamondMax 20 is based on Seagate’s Barracuda 7200.10 hard drive that features perpendicular disc platters for increased platter density. Due to Maxtor being a value brand, DiamondMax 20 drives will only be offered in sizes up to 320GB.
The new Maxtor MobileMax drives will be Maxtor’s first-ever notebook hard drives. MobileMax drives will be available in capacities up to 80GB and spin at 5400RPM. Maxtor expects mainstream and white book systems to feature MobileMax drives.
There’s no mention when Seagate-based Maxtor DiamondMax and MobileMax products will be available, though it shouldn’t be too long.
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Nothing wrong with Maxtor...
10/4/2006 1:43:18 PM
Maxtor had some manufacturing problems in some of their earlier DiamondMax lines, but the 10 series has done well. As far as their enterprise drives, they have, and continue to be superlative. Our business has had more trouble with WD lately than Maxtor. I think they don't deserve now the reputation they seem to have acquired.
RE: Nothing wrong with Maxtor...
10/4/2006 7:17:13 PM
Well WD acquired a good reputation and now they stand to lose it. Maxtor was pretty bad until Diamondmax 10 which are good drives IMHO. Then Seagate really made a come back and announced a 5 year warranty to go with it, but they seem to be slipping. It's hard to stay at the top all the time.
"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg
Seagate's Acquisition of Maxtor to Finalize Soon
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