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Seagate keeps Maxtor brand

Seagate yesterday announced the Maxtor brand would live on with new products. Maxtor’s acquisition by Seagate was finalized last May and left the future of Maxtor branded drives uncertain. Instead of retiring the Maxtor brand, Seagate has decided to take the brand off life support and restructure it as a new value brand. The new dual branding strategy will position Seagate branded models in the high end while Maxtor drives are positioned towards the more value conscious customer.

There will be very little product differentiation between the two brands. Maxtor branded hard drives will be based on Seagate models, though newer technology on Seagate drives will take a little longer to trickle down to Maxtor products. Seagate branded drives will retain its longer five-year warranty whereas Maxtor branded hard drives will only have a three-year warranty.

Seagate also announced a refresh of Maxtor’s current product lineup in addition to the dual branding strategy. New Maxtor products include a refreshed DiamondMax 20, 21 and MobileMax products. Maxtor’s latest DiamondMax 20 is based on Seagate’s Barracuda 7200.10 hard drive that features perpendicular disc platters for increased platter density. Due to Maxtor being a value brand, DiamondMax 20 drives will only be offered in sizes up to 320GB.

The new Maxtor MobileMax drives will be Maxtor’s first-ever notebook hard drives. MobileMax drives will be available in capacities up to 80GB and spin at 5400RPM. Maxtor expects mainstream and white book systems to feature MobileMax drives.

There’s no mention when Seagate-based Maxtor DiamondMax and MobileMax products will be available, though it shouldn’t be too long.




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Maxtor quality comparitively
By RMSe17 on 10/4/2006 9:14:45 AM , Rating: 2
So what is going to happen with MaxLine III drives? They had 5 year warranty... Perosonally, I would use maxline III drives for all my drives at this point.
Of the 7 WD drives that I have had in the last 4 years, 4 went bad. Of the 7 Maxtor drives that I had in the last 6 years, 3 drives went baq (They were the same model, 40Gb 7200RPM. Bought drive, it died in a year, got RMA, replacement was the same model, died in a month, got RMA, replacement drive started being flaky after 6 months)

On the western digital side, I had a 100Gb and two 120Gb drives go bad, and my 200Gb drive acts flaky, sometimes losing partition information.





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